'Rebel Penis' by MTV Staying Alive Campaign

By: Ayman - Published: Dec 25, 2008 • References: & trendhunter
In contrast to the morbidity of 'The Cover' PSA, MTV goes for cheeky humor in the 'Rebel Penis,' which is part of their Staying Alive campaign. Their argument? Use a condom, "because dicks have feelings too!"

The commercial employs a talking penis that rebels against its owner and decides not to 'go there' without protection.

I think it's great that MTV has chosen different directions and approaches to reach out to as many people as possible about the importance of safe sex. 

The PSA was created by Belgian ad agency Lowe Brussels with creative director Veronique Hermans, art director Ad Van Ongeval, copywriter Dieter De Ridder, and Sab Mucho.

Check out 'The Cover' PSA and more creative MTV awareness campaigns below. Stats for Talking Genitals Push Safe Sex Trending: Older & Buzzing
Research: 30,815 clicks in 386 w
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Concept: Talking Genitals Push Safe Sex
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Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: morbid safe sex psas, nude vjs for animal rights, and targetting gay youth for awareness.