Doc Morris Ads Use Hitler & Bin Laden Sperm to Sell Condoms

By: Ayman - Published: Apr 12, 2009   Updated: Aug 11 2011 • References: docmorris & arabaquarius.blogspot
In addition to avoiding sexually transmitted diseases, the most common reason for wearing a condom is to avoid pregnancy.

The thought of having a kid in this economy is scary enough, but imagine if that kid grows up to be as hated as Adolf Hitler, Osama bin laden or Kim Jong-Il.

That is the scarevertising approach of these witty ads for Extra Safe Latex Condoms by Doc Morris Pharmacies.

The ads were done by Grey Worldwide (Düsseldorf, Germany).

Implications - The Creative Directors for this controversial but hilarious ad were Lindsay Cullen and Jorn Sonnenberg, who also served as the commercial's copywriter. The Art Director was Eric Straub, and the images were illustrated by Klaus Knuth. Stats for Semen Scarevertising Trending: Older & Warm
Research: 22,198 clicks in 372 w
Interest: 4 minutes
Concept: Semen Scarevertising
Related: 38 examples / 29 photos
Segment: Males, 12-55
Comparison Set: 14 similar articles, including: making quickies last longer, difficult advertising & branding, and drawing with mosquitos.