One Life Warns From Sleeping With the Past

By: mediterranean - Published: Aug 20, 2009 • References: areyouatrisk & homotography.blogspot
We’ve seen our fair share of safe sex ads in Trend Hunter, but these new HIV awareness ads by One Life are one of the most effective ones I have come across.

Eye-popping visuals of simulated and Photoshopped orgies are coupled with the copy, "Each time you sleep with someone, you also sleep with his past. Get tested for HIV."

The effect is instant and the message is strongly driven home.

The ads were photographed by Alain Desjean for ad agency Bleublancrouge, Montréal, Canada. Stats for Orgiastic AIDS Awareness Ads Trending: Older & Buzzing
Research: 106,298 clicks in 353 w
Interest: 4 minutes
Concept: Orgiastic AIDS Awareness Ads
Related: 55 examples / 42 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: angels watching people have sex, 20 scandalous & outlandish safe sex ad campaigns, and talking genitals push safe sex.