Brands are launching tablets with durable designs for workplace needs
Trend - Brands are adapting to the increasing presence of smart technology on worksites with professional-focused rugged tablets. These tablets have larger, clearer displays than rugged smartphones, making them more suited for on-site collaboration and communication.
Insight - Workers in physical labor industries, such as construction or engineering, often require smart technologies to view plans and instructions, and communicate with other workers. These workers cannot afford to have technology be fragile, like many smart devices are. While these users have previously used rugged phones, or phones with extensively protective cases, brands are now adapting to the needs of this industry in full with rugged, certified durable tablets.
Insight - Workers in physical labor industries, such as construction or engineering, often require smart technologies to view plans and instructions, and communicate with other workers. These workers cannot afford to have technology be fragile, like many smart devices are. While these users have previously used rugged phones, or phones with extensively protective cases, brands are now adapting to the needs of this industry in full with rugged, certified durable tablets.
Workshop Question - How can your brand adapt to the needs of physical labor industries by developing products curated for these workers and their environments?
Trend Themes
1. Durable Tablets for Workplace - Brands are adapting to the increasing presence of smart technology on worksites with professional-focused rugged tablets.
2. Connectivity and Collaboration in Physical Labor Industries - Workers in physical labor industries, such as construction or engineering, require smart technologies for on-site collaboration and communication.
3. Full Adaptation to Industry Needs - Brands are now adapting to the needs of physical labor industries with rugged, certified durable tablets.
Industry Implications
1. Construction - Construction workers need durable tablets for viewing plans and instructions, and communicating with other workers.
2. Engineering - Engineers require robust tablets for accessing and collaborating on project designs and data.
3. Technology - The technology industry must develop rugged tablets that meet the specific requirements of physical labor industries.
