From Loud Soup Branding to Punchy Paint Packaging
Michael Hemsworth — January 22, 2013 — Marketing
Typography branding isn't just about being blunt about the product behind the packaging; it's about catching eyes and keeping your attention for just long enough to recognize why something is worth a purchase. These examples of bold typographical branding's help emphasis just what a product is and how it's going to be of use to you and your way of life.
Many companies are straying from the textual atmosphere and relying on corporate logos or simplistic images to catch the eye of consumers. These brands, however, embrace writing in hopes that the bare bones aesthetic at work will help to lure potential buyers. Additionally, typography branding helps to keep things clean and sophisticated, which is precisely what many retailers are attempting to exude when you walk in a store or down an aisle.
Many companies are straying from the textual atmosphere and relying on corporate logos or simplistic images to catch the eye of consumers. These brands, however, embrace writing in hopes that the bare bones aesthetic at work will help to lure potential buyers. Additionally, typography branding helps to keep things clean and sophisticated, which is precisely what many retailers are attempting to exude when you walk in a store or down an aisle.
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