Slingshot Wine Packaging Truly Targets its Consumers

 - Jul 27, 2012
References: cfnapa & thedieline
Vino labels provide interesting creative studies since graphic designers are forced to really think outside of the box, yet within the limiting boundaries of rectangular stickers. Slingshot Wine packaging presents a coherent image with an iconic quality, centered around a red, black and white bull's eye and a minimal amount of text.

There is an authenticity to CF Napa's branding strategy, communicated through the vintage-style faded ink, the sophisticated lettering and the etched logo at the base of the label. This aesthetic is sure to appeal to seasoned cabernet sauvignon drinkers. But Slingshot Wine packaging isn't without its playful side that pertains to its very name. A puncture mark in the paper gives the graphic tangible character.