Design student Holly Prince created concept packaging for a fictional haircare company entitled Betty. Each shampoo and conditioner duo are packaged to appeal to specific shades of tresses. There are cleansing duos for blondes, gingers, brunettes and noires. Each bottle cheekily pokes fun at the stereotypes associated with each hue. The Betty Blonde shampoo and conditioner bottle reads, "For the fun loving & occasionally flighty." The Brunette series alludes to heightened level of intelligence, while the Ginger bottles are filled with a hot temper.
The color scheme of each bottle exudes the dominate personality of each tress shade and the sleek rectangular container make it easy to balance on even the slightest of shelves in a confined shower stall. The pump top makes for clean and convenient dispensing of the product and the simple typography allows the bold colors and tongue-in-cheek tag lines steel the show.
The humorous and adorable bottles by Holly Prince exude a carefree and young approach to cleanliness and hair maintenance.