Ideas
Explore the world's #1 largest database of ideas and innovations, with 412,160 inspiring examples.
Trend Reports
Discover why 1,096 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 286,960 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,096 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 286,960 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 280,043 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 412,160 cutting edge ideas.

42 McDonald's Marketing Campaigns

From Reflective Billboards to Super-Speedy Service

— April 5, 2013 — Marketing
The fast food giant with the golden arches has evolved quite a lot over the years and a key indication of this can be found in McDonald's marketing campaigns.

Largely known for its fast food, McDonald's has also tried repositioning itself to offer healthier food options. Just by searching through all of its different initiatives, you may find some familiar food options that did not last long on the menu. Does anyone remember the bagel burgers? While McDonald's does try new things, it always stays true to its roots and offers classics like the Big Mac and notoriously delicious fries.

McDonald's marketing campaigns have contained celebrity-performed jingles, politically charged print ads and interactive fast food challenges. They have tackled a variety of different mediums and continue to evolve with the most effective ones.
6.3
Score
Popularity
Activity
Freshness
41
Rival-Ribbing Adverts
Rival-Ribbing Adverts
McDonald's 'Package' Cleverly Pokes Fun at the Competition
<
40
Lackadaisical Lunch Commercials
Lackadaisical Lunch Commercials
The McDonald's Snack Wrap Commercial Urge Customers to be Creative
<
39
Fast Food Literacy Campaigns
Fast Food Literacy Campaigns
McDonald's Book Giveaway Encourages Children to Read
<
38
Hamburger Travel Charts
Hamburger Travel Charts
McDonald's Timetable in Warsaw Station Tells Time With Fast Food
<
37
Food Chain Transparency Ads
Food Chain Transparency Ads
This McDonald's Canada Commercial Explains Its New Question Campaign
<
36
Fast Food Forgiveness Commercials
Fast Food Forgiveness Commercials
McDonald's Saver Menu is Hard to Argue With
<
35
Fry Bait Commercials
Fry Bait Commercials
The McDonald's 'Best Fries on the Planet' Ad Has People Jumping into Water
<
34
Mix-and-Match Marketing (UPDATE)
Mix-and-Match Marketing (UPDATE)
The McDonald's ‘Come As You Are' Diversity Proj
<
33
Meat Tracker Apps
Meat Tracker Apps
This New Mcdonald's App Allows Users to See Where the Food Comes From
<
32
Fantasy Zoo Foodvertising
Fantasy Zoo Foodvertising
McDonald's Suzi Van Zoom is a Story of a Girl Who Loves Happy Meals
<
31
Pond Diving Food Ads
Pond Diving Food Ads
The Leo Burnett 'Best Fries on the Planet' Campaign is Hilarious
<
30
Upfront Fast Food Responses
Upfront Fast Food Responses
The McDonalds Canada Photoshoot Clip Goes Behind-the-Scenes
<
29
Macho Meat Campaigns
Macho Meat Campaigns
McDonald's 'Manly Man Beef' Ads in China Portray Men's Characteristics
<
28
French-Cultured Fast Food
French-Cultured Fast Food
The McBaguette is Set To Hit McDonald's Shelves Throughout France
<
27
Fast Food Television
Fast Food Television
McDonald's McTV Set to Launch in California Restaurants
<
26
Fast Food Entitlement Ads
Fast Food Entitlement Ads
This McDonald's Commercial Focuses on the Everyday Grind
<
25
Heat-Sparking Sandwich Ads
Heat-Sparking Sandwich Ads
This Spicy Thai McBistro Ad from McDonalds is Made for Online Only
<
24
Coined Golden Arches
Coined Golden Arches
McDonald's Dollar Drink Days Ice Sculpture Holds 4,000 Canadian Dollar Coins
<
23
Burger-Shaped Pet Bowl Ads
Burger-Shaped Pet Bowl Ads
The McDonald's Filet-O-Fish Campaign Features Very Fresh Food
<
22
Intimate Coffee Commercials
Intimate Coffee Commercials
McDonald's Full Bean Coffee Suits Any Occassion
<
21
Supersized Perspective Ads
Supersized Perspective Ads
The McDonald's Large Coffee Ad is One of Epic Proportions
<
20
Dizzying Breakfast Food Ads
Dizzying Breakfast Food Ads
This McDonalds Breakfast Print Ad Stops the Confusion of Breakfast
<
19
Endearing Fast Food Ads
Endearing Fast Food Ads
The Mcdonald's Apple Tree Ad Uses Animation to Draw You in
<
18
French Maid Food Services
French Maid Food Services
A Taiwanese McDonald's Attracts Customers with Scandalous Ensembles
<
17
Late Night Reflective Billboards
Late Night Reflective Billboards
Cossette Creates a Creative Advertising Ploy for McDonald's
<
16
Cardboard Robot Food Ads
Cardboard Robot Food Ads
The McDonald's Happy Meal Robot Ad Displays Children's Love for Boxes
<
15
Crowdsourced Fast Food Films
Crowdsourced Fast Food Films
McDonald's McBites Contest Encourages People to Create Mini Films
<
14
Incredible Fast Food Beacons
Incredible Fast Food Beacons
McDonald's Fry Lights Make a Statement About the World's Best Fries
<
13
Mischievous Munchies Illustrations
Mischievous Munchies Illustrations
The Happy Meal by Nicolas Lesaffre is Fun and Adventurous
<
12
Fast Food Rehab Commercials
Fast Food Rehab Commercials
The McDonald's 'A to Z Campaign' Does Damage Control
<
11
Modernized Fast Food Patio Furniture
Modernized Fast Food Patio Furniture
The Come Collection by Patrick Norguet Modernizes McDonald's
<
10
Breakfast-Inspired Hamburgers
Breakfast-Inspired Hamburgers
McDonald's Bagel Burgers Make a Limited Time Entrance in France
<
9
Caffeinated Venn Diagram Ads
Caffeinated Venn Diagram Ads
The McDonald's McCafe Campaign is Visually Minimalist
<
8
Utterly Unusual Ads
Utterly Unusual Ads
These McDonald's Double Flavor Milkshake Print Ads are a Squirt of Fun
<
7
Groomed Fast Food Ads
Groomed Fast Food Ads
The McDonald's McCafe a.M. p.M. Campaign
<
6
Futuristic Fast Food Shops
Futuristic Fast Food Shops
The McDonald's by Patrick Norguet is a Contemporary Take on a Classic
<
5
Fresh Fast Food Ads
Fresh Fast Food Ads
The McDonald's Australia 2012 Campaign Plays 'Spot the Difference'
<
4
Iconic Fast Food Ads
Iconic Fast Food Ads
DDB Bacon Cheeseburger Ad for McDonald's is Simple and Direct
<
3
Fast Food Interior Overhauls (UPDATE)
Fast Food Interior Overhauls (UPDATE)
McDonald's Family-Focused Design Launches in the UK
<
2
Cracking Restaurant Campaigns
Cracking Restaurant Campaigns
The McDonald's Fresh Eggs Daily Billboard is a Top-Notch Stunt
<
1
Contemporary Fast Food Interiors
Contemporary Fast Food Interiors
Patrick Norguet Redesigns McDonald's Restaurants in France
<