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Fast Food Forgiveness Commercials

McDonald's Saver Menu is Hard to Argue With

— January 21, 2013 — Marketing
In a new commercial from McDonald's UK, an assembly line employee steps out quickly to get a Double Cheeseburger and fails to man her post. The result is a broken package. Luckily, her co-workers quickly forgive her because she explains she only left so she could get a Double Cheeseburger for one pound and 49 cents. Once she explains, everyone nods their head and the narrator says "Can't argue with that."

This is one of a series of new ads from McDonald's promoting its Saver Menu in the United Kingdom. In other similar ads, a plane full of restless travelers squirm while the flight attendants say they are just waiting for one more person before the plane can leave -- in walks the pilot with a Double Cheeseburger from McDonald's Saver Menu and all is forgiven.
Trend Themes
1. Saver Menu Campaigns - McDonald's UK's successful Saver Menu advertising campaigns featuring a variety of relatable professionals.
2. Forgiveness Marketing - Forgiveness as a new marketing approach in the fast-food industry.
3. Low-cost Menu Items - The popularity of low-cost menu items as an effective strategy for fast-food chains.
Industry Implications
1. Fast-food Industry - Opportunities for fast-food chains to create innovative marketing campaigns focused on low-cost menu items and forgiveness.
2. Advertising Industry - Potential for the advertising industry to adopt the concept of forgiveness as a new marketing approach.
3. Food and Hospitality Industry - The impact of low-cost and effective marketing strategies on the food and hospitality industry.
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