This McDonald's commercial focuses on presenting its food as part of your daily lifestyle. This message is achieved by a series of clips showing people on their way to and from work among other things. The clip is narrated in short phrases like "You get up early. You take your car, the bus, the subway. You're the first one. You're the last one."
The idea is to communicate that McDonald's understands the rigors of your daily life and responsibilities and wants to reward you for your hard work. It's shot in several different locations and doesn't show the same person twice. This decision also adds to the universality of the depictions in this McDonald's commercial.
What's Driving This Trend
- Daily Grind Marketing
- Opportunity for companies to target the everyday working person by presenting their products as a reward for hard work.
- Universal Appeal Advertising
- Opportunity for companies to create advertising that appeals to a broad audience through the use of diverse and relatable characters in various settings.
- Lifestyle Integration Advertising
- Opportunity for companies to market their products as a seamless and natural part of everyday life.
Who This Affects Most
- Fast Food
- Fast food chains can create marketing campaigns that highlight the convenience and affordability of their products in meeting the needs of busy workers.
- Transportation
- Transportation companies can advertise the benefits of using their services to save time and reduce stress during daily commutes.
- Consumer Goods
- Consumer goods companies can promote their products as essential parts of daily routines that make life easier and more enjoyable for consumers.
