Many of the top March 2015 retail ideas bring harmony to the discord that exists between brick and mortar, web and mobile shopping experiences. One of the most effective ways to harness the power of technology is the implementation of location-based technology for promotions, displays and in-store ads, which can be integrated into keychains, mannequins, shop windows and apps.
In terms of store design, one of the most impressive setups comes from Made.com. This hybrid showroom features a mix of physical and digital products, which connects two ways to shop the brand. In Japan, this emphasis on blending e-commerce into physical retail can be seen with the Rakuten BOX, stations that serve as places for consumers to pick up parcels ordered online at their own convenience.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
