The hip fashion trends of 2013, as they do every other year, directly reflected the patterns in pop culture and design. Generally, this year marked the rise of the pop culture nerd. Identified by his or her remarkable knowledge in TV shows, movies, books and memes of the past few years, this archetype's typical wardrobe of reference-wear went mainstream in 2013, with an onslaught of t-shirts bearing everything from Mean Girls quotes to Bart Simpson's face observed.
Ironic humor continued to reign supreme in 2013, this time in the form of designer distaste. Apparel donning satirical re-designs of couture logos (the iconic Hermes logo changed to read "Homies," for example) made waves in the fashion world, both visually and legally.
If you're looking to further explore the intriguing underbelly of the fashion world, check out our Hip Fashion Trend Report for ideas.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
