For the Urban Outfitters Pre-Fall 2013 lookbook, it appears that the brand didn't want to leave the countryside. The late summer 2013 catalog also took place in a rustic setting. But instead of a classic English backdrop, the retailer decided to travel to Paris, France.
Starring models Gabby Dover, Moa Aberg, Magda Laguinge and Nadine Loepold, the Urban Outfitters Pre-Fall 2013 lookbook was shot by photographer Lina Scheynius. Romantically laid back, the images showcase a mix of printed trousers, casual denim and crop tops, which were put together by stylist Trudy Nelson. The youthful looks were accessorized with retro-inspired frames and ankle booties. Full of sunshine, greenery and the occasional urban shot, the catalog is enchanting.
What Makes This Trend Stand Out
- Rustic Setting Lookbooks
- Opportunity for brands to create lookbooks in non-traditional backdrops, adding a unique and captivating element to their collections.
- Romantically Laid Back Fashion
- Fashion brands can focus on creating relaxed and comfortable looks that still maintain a sense of elegance and style.
- Mixing Retro-inspired and Contemporary Elements
- Incorporating vintage-inspired accessories and footwear into modern fashion, creating a nostalgic yet trendy aesthetic.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can explore creative and unconventional settings for their lookbooks, enhancing the overall brand image and customer experience.
- Photography
- Photographers can specialize in capturing the essence of rustic and romantic settings, providing a unique and sought-after service for fashion brands.
- Accessories
- Companies can focus on designing and producing vintage-inspired accessories, meeting the demand for nostalgic fashion elements in the market.
