As seen in many of its previous collections, the newest Lazy Oaf Spring/Summer 2013 collection includes fun, bold and colorful prints, which exudes a playful persona.
The lookbook features models looking carefree and enjoying the sunshine that sunny days provide. Each of the garments has some distinct and embellished aspect to it. Whether it is a bejeweled collar, Mickey Mouse-inspired dresses or a dog bone print, each exudes a lively and exuberant personality. Made up of spandex, crop tops and sweatpants, the silhouette of the pieces are inspired by a 90s athletic look. Though the clothes have a playful innocence to them, the models themselves portray a badass grunge girl who would most likely be caught behind the school shed smoking a cigarette.
For those who cannot wait to get their hands on any of the 24 pieces in the Lazy Oaf Spring/Summer 2013 collection, the spring line will be made available in February while the summer line will be available in April.
Key Themes Behind This Trend
- Bold and Colorful Prints
- Opportunity for fashion brands to incorporate bold and colorful prints in their collections and offer playful and vibrant options to consumers.
- 90s Athletic Look
- Chance for clothing brands to tap into the nostalgia of the 90s and create athletic-inspired silhouettes in their designs.
- Playful Innocence
- Potential for brands to embrace a playful and innocent aesthetic in their collections, appealing to consumers seeking whimsical and carefree fashion.
Where This Applies
- Fashion
- Fashion brands can explore bold and colorful prints, 90s athletic looks, and a playful innocence in their collections to cater to consumer demand.
- Apparel
- Apparel companies can incorporate bold and colorful prints, 90s athletic styles, and playful innocence into their designs to attract customers looking for unique and nostalgic fashion options.
- Retail
- Retailers can stock and promote clothing that features bold and colorful prints, draws inspiration from the 90s athletic look, and embodies a playful innocence to cater to diverse customer preferences.
