This cluster of forest innovations shows that nature can be used for just about anything -- to return to our childhood with adult treehouses, as the backdrop to fashion photo shoots or as the subject of the photography itself. A look at these forest innovations could convert any hardened city dweller into a tree hugger in no time. So from dead corpse photography to treetop castles, go ahead, breathe in that fresh air.
Implications - Consumers are continually fascinated by this connection between man and nature. Businesses that harness this fascination and emotional connection to the outdoors and nature would benefit greatly, especially during this time when, though the environment is a great concern, consumers have limited time to spend connecting with nature.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
