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Backcountry Editorials

The Cory Bond Varon Magazine Feature Shot by Randall Bachner

— June 19, 2010 — Fashion
The Cory Bond Varon Magazine editorial is set deep in the woods. The wild outdoors combined with Bond's rock-hard body creates an editorial that is all about unrestrained masculinity.

Randall Bachner shot the black-and-white photographs, which turned out quite soft, despite their male-oriented themes. Stylist Bernat Buscato kept it typical playing Bond in workwear and camping-inspired ensembles. Check out the gallery to be blown away by both Mother Nature and Daddy Bond.

Implications - Brands don't just sell products, they sell lifestyles. One of the most effective ways for a brand to establish its image in the subconscious of consumers is by featuring ads of average, every day people enjoying their products in the habitat best suited for the commodity. The marketing connects with consumers on a personal level and seems authentic, increasing the chances of brand loyalty.
Trend Themes
1. Unrestricted Masculinity - Brands can leverage this trend and market products to men by featuring ads of masculine men enjoying the product in their natural habitat.
2. Natural Outdoors - Incorporating natural landscapes into marketing campaigns can help to connect with consumers on a personal level and seem more authentic.
3. Camp-inspired Style - There is an opportunity for brands to market workwear and outdoor-inspired clothing as a fashionable trend.
Industry Implications
1. Outdoor Gear Retailers - These brands can capitalize on the trend of natural outdoors and unrestricted masculinity by featuring ads of men enjoying their products in the wilderness.
2. Men's Fashion - The camp-inspired style showcased in the Cory Bond Varon Magazine editorial can be leveraged by fashion brands to market outdoor and workwear-inspired clothing.
3. Photography - There is an opportunity for photographers to create themed photo shoots that incorporate the natural outdoors and masculinity.
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