Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Backcountry Editorials

The Cory Bond Varon Magazine Feature Shot by Randall Bachner

— June 19, 2010 — Fashion
The Cory Bond Varon Magazine editorial is set deep in the woods. The wild outdoors combined with Bond's rock-hard body creates an editorial that is all about unrestrained masculinity.

Randall Bachner shot the black-and-white photographs, which turned out quite soft, despite their male-oriented themes. Stylist Bernat Buscato kept it typical playing Bond in workwear and camping-inspired ensembles. Check out the gallery to be blown away by both Mother Nature and Daddy Bond.

Implications - Brands don't just sell products, they sell lifestyles. One of the most effective ways for a brand to establish its image in the subconscious of consumers is by featuring ads of average, every day people enjoying their products in the habitat best suited for the commodity. The marketing connects with consumers on a personal level and seems authentic, increasing the chances of brand loyalty.
Trend Themes
1. Unrestricted Masculinity - Brands can leverage this trend and market products to men by featuring ads of masculine men enjoying the product in their natural habitat.
2. Natural Outdoors - Incorporating natural landscapes into marketing campaigns can help to connect with consumers on a personal level and seem more authentic.
3. Camp-inspired Style - There is an opportunity for brands to market workwear and outdoor-inspired clothing as a fashionable trend.
Industry Implications
1. Outdoor Gear Retailers - These brands can capitalize on the trend of natural outdoors and unrestricted masculinity by featuring ads of men enjoying their products in the wilderness.
2. Men's Fashion - The camp-inspired style showcased in the Cory Bond Varon Magazine editorial can be leveraged by fashion brands to market outdoor and workwear-inspired clothing.
3. Photography - There is an opportunity for photographers to create themed photo shoots that incorporate the natural outdoors and masculinity.
2.4
Score
Popularity
Activity
Freshness