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Enchanted Forest Fashion

Loewe Spring 2010 Campaign Channels Woodland Sprites

— January 28, 2010 — Fashion
The Loewe Spring 2010 Campaign features supermodel Daria Werbowy as the face of their latest spring advertisements. Photographed by Inez van Lamsweerde and Vinoodh Matadin, Daria brings a certain elegance and charm to the label’s four image campaign. The spread features creamy neutral leather bags, orange accents and sophisticated style. Check out Loewe’s Spring 2010 Campaign in the gallery above!

Implications - The use of flora and forestry in fashion spread speaks to an urge for fantasy and fairy tale-like escape on part of consumers. Since the release of Shakespeare's A Midsummer Night's Dream, forests and woodlands have been associated with otherworldly creatures. Consumers enjoyed these tales as children and continue to well into their adult lives.
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