If you're sporting shoes from the Kron Kron SS10 collection, there's no need to worry about what you're wearing, clothing-wise, because no one will be able to take their eyes off of your feet. Colorful and amazingly constructed, the shoes from the Spring and Summer 2010 line are ready-to-wear art pieces for your feet.
Featuring feminine styles with bows, straps and perforated materials, the Kron Kron SS10 collection will make you want to prance around in the forest like a fairy princess. That's probably why the company decided to go with this theme for its campaign.
What's Driving This Trend
- Artistic Footwear
- Opportunity for disruptive innovation in creating footwear that is not only functional but also a wearable art piece.
- Nature-inspired Fashion
- Opportunity for disruptive innovation in designing fashion collections inspired by the beauty and elements of nature.
- Campaign Theme Marketing
- Opportunity for disruptive innovation in using unique and captivating themes for marketing campaigns to create brand differentiation.
Who This Affects Most
- Fashion
- Opportunity for disruptive innovation in the fashion industry by focusing on unique and artistic footwear designs.
- Art
- Opportunity for disruptive innovation in the art industry by blurring the lines between fashion and wearable art.
- Marketing
- Opportunity for disruptive innovation in the marketing industry by utilizing creative and captivating campaign themes to stand out in a crowded market.
