Yuken Teruya Turns Happy Meals Into Paper Trees

 - Aug 24, 2009   Updated: Jun 1 2011
References: yukenteruyastudio & fastcompany
Yuken Teruya can look at something as ugly as brown paper bags from McDonald's Happy Meals and turn them into something sensationally gorgeous. The greasy bags are no longer eyesores, but rather intricate paper forests for her Notice-Forest series.

It is so interesting to see Teruya's concept in real life, which symbolizes reclaiming “paper bags back into what they once wereâ€"trees.” Recycle, reduce, reuse!

Implications - With an increase in eco-conscious products, designs and projects, companies and brands attempting to curry goodwill with environmentalists could benefit from associating their products with unconventional artistic displays. These exhibits can draw free marketing (through press coverage and online debates), as well as display a company's commitment to alternative energy and 'green' living.