Being an outdoor enthusiast, I appreciate some good rugged clothing that can spend a weekend in the bush and not rip or tear. That being said, it's also nice if those clothes don't make me look like a bum, so I'm not just limited to wearing them in the woods. The Whillas & Gunn 2010 collection features a strong, pioneer-like feel while not looking like they would be out of place in a high fashion magazine.
It's rare to actually find clothes that you can wear hiking or canoeing and then wear in an urban setting and not feel like a logger. The Whillas & Gunn 2010 Collection has created a clever mix indeed.