New York based line Rochambeau is getting ready for Spring with its contemporary take on men's clothing. The Rochambeau Spring 2010 line features the popular pieces that has made the line known, as well as some unexpected surprises.
Maintaining their innovative jersey pieces, the Rochambeau Spring 2010 collection also shows off some more subtle offerings. Like trench coats, Harrington-esque jackets, complimented with simple, yet fashionable shorts.
Implications - In today's society, consumers are constantly seeking out ways to distinguish themselves from their peers. For these consumers, the ability to portray their unique individuality is very important. Businesses and companies will benefit by providing consumers with products that not only serve their function, but that also allow consumers to express some of their personality to others and to enjoy themselves.