These Big Sur coastal wedding photos are amazingly creative. This outdoor wedding features the bride and groom dancing on a wooden deck with Christmas lights strung around them. The atmosphere looks fun and fresh, especially with the forest encircling the area.
Many couples opt for an outdoor/DIY wedding as opposed to the traditional church-and-reception ceremony. See more images from the Big Sur coastal wedding above.
Implications - Youth consumers are not interested in living out the dreams that their parents had envisioned for them. This demographic wants to live an unconventional lifestyle and play by their own rules. Companies should strive for a brand message that echos freedom and independence to attract this group.