Portable
Performance

Portable Performance: Smartphones have become such advanced products that most features previously used as selling points are now considered bare-minimum. Features such as 4k displays, OLED panels, high refresh rates, lightweight chassis, and long battery life are now expected on even mid-range phones, while they used to be selling points of flagships alone. Brands now develop mobile devices with these considerations in mind.

As consumers are exposed to more and more mobile devices, their standards invariably rise to the point of expecting smartphones to be complete all-in-one devices with minimal - or even no - compromises. Consumers expect even baseline products to offer every smartphone feature they are aware of, partially driven to the now mandatory daily reliance on smartphones for millions of people. With this now considered the norm, brands aim to differentiate themselves not by boasting quality, but by boasting novelty, leading to foldable devices, rollable devices, and other unique device selling points.