From branded VR experiences to immersive recreations of television series sets, ta number 2016 SXSW Interactive ideas stick out as important implications for the year ahead for marketing and advertising.
In order to promote the upcoming second season of the series Mr Robot, the USA Network reconstructed much of the story's Coney Island world. The Mr Robot experience at South by Southwest 2016 included a 100-foot ferris wheel and a replica of the show's F Society hacker den for fans of the show to explore and enjoy.
Separately, the Budweiser Beer Garage was an innovative brand lounge that incorporated multi-sensory elements for its VR experience. The Anheuser-Busch brand activation invited attendees to take a 4-D tour of the Budweiser brewery in St Louis by smelling real ingredients and enjoying a real beer during the experience.
22 SXSW Interactive Ideas
22
Experiential Beer Lounges
The Budweiser Beer Garage is the Latest SXSW 2016 Activation from A-B
21
Mobile Ice Cream Shops
This Cobranded Food Truck Treated SXSW Atendees to Vegan Fruit Pops
20
VR Painting Experiences
McDonald's Helps Fans Unleash Their Inner Artist with VR Art at SXSW
19
Analog Pop-Up Shops
Analog by American Greetings Offers Low-Tech Entertainment to SXSW Attendees
18
Futuristic AR Windows
These Augmented Reality Windows Would Act as an Entertainment Experience
17
Action-Packed Adventure Simulators
At SXSW, Gillette Created a VR 'Pressure Chamber' Experience
16
Experimental Pop-Up Bars
The 'Best Damn Billboard-Bar' Serves Up Sweet Beer-Based Concoctions
15
Tactile Musical Experiences
The SXSW Interplay Lab Allows Users to Control Music with Their Hands
14
Soda Brand Mobile Kitchens
The Pepsi Nspire Truck Will Mix Things Up at SXSW 2016
13
Comic Hero Tattoo Parlors
SXSW 2016 is Hosting a Harley Quinn Tattoo Parlor for Visitors
12
Custom LP Pop-Ups
Urban Outfitters' Crosley Pop-Up Lets Visitors Create Their Own Vinyl Records
11
Invisible Brand Museums
The Qualcomm Invisible Museum is Now at SXSW 2016
10
Expressive Social Media Stamps
Mashable's Viber Stickers Let SXSW Visitors Tag to Win Prizes
9
Sports Drink Festival Experiences
The Gatorade Lab at SXSW 2016 Embraces Its Scientific Roots
8
Tweet-Analyzing Beauty Campaigns
This Dove and Twitter Tool Measures Negative Body Talk
7
Television-Inspired Carnival Stunts
The Mr Robot SXSW Pop-Up Featured a 100-Foot Ferris Wheel
6
Sensory Photography Installations
This Kodak Moments Campaign Consists of Sentimental Imagery
5
Social Media Music Documentaries
This Snapchat Series Will Tell the Story of Rapper A$AP Ferg
4
Sensory Conference Events
Mashable's MashBash is an Interactive Party at South by Southwest
3
Promotional Korean Concerts
The 'K-Pop Night Out' Event Bring Korean Music to SXSW
2
Interactive Audio Tables
HELLO WORLD! is a Magic Table That Brings Inanimate Objects to Life
1
Phone-Charging Puppy Activations
The Mophie Rescue Attraction is Returning to SXSW 2016
Related Ideas
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Next-Gen Whiskey Bars
The Bulleit Limitless Lounge Changes Its Look with Projection Mapping Tech
Multisensory Beer Events
Peroni Nastro Azzurro 0.0% Le Paddock is Open During Montreal Grand Prix
Phone-Free Festivals
This Never Happened is a Music Event Series and Festival Concept
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Gaming-Influenced Beer Fridges
Heineken 0.0 Presents the Gaming Fridge to Keep Things Cool
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Futuristic Tech Activations
The Reddit CES 2023 Installation Will Share a Glimpse of the Future
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Multi-Sensory Footwear Pop-Ups
The UGG Feel House is a Comfort-Focused Community Space
AI-Created Natural Beers
AB InBev Launches an AI Beer Named 'Beck’s Autonomous'
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Contemporary interactive workspaces
Kinzo Architekten collaborates with Dawon & Company
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Augmented Reality Travel Murals
Tripadvisor's City Murals Entice People to Sunny San Diego
Conversational Beer Bottles
Stella Artois' We're Not Really Strangers Promotion Fosters Connection
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
AI Beer Vending Machines
Panhead Custom Ales Created a Machine That Gives Beer to Guitarists
Dynamic Metaverse Billboards
Roblox is Allowing Brands to Put 3D Promos in Virtual Worlds & Games
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Three-Dimensional Art Exhibits
3D Doubt Your Eyes Exhibition Opens in Toronto
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Futuristic Floating Concert Halls
The Shed is Hosting a Unique Event with a Spherical Concert Hall
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Retrospective Multisensory Installations
Cointreau's Experiential Townhouse Shares Brand Heritage
AI Art Exhibitions
The UnReal Exhibition Showcases AI-Handling Talents of 'Prompt Writers'
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Multi-Sensory Education Devices
The Conceptual 'Squashy' VR Education Device Has a Tactile Form
Street Art Metaverses
LG OLED & Shepard Fairey Teamed up for a Frieze Los Angeles Exhibition
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
AI-Generated Personalized Animations
The Simulation Puts Fans into an AI South Park Episode
Auto Brand Golf Experiences
The Genesis Invitational 2024 Featured an Immersive Media Experience
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AI-Created Neighborhood Cocktails
Absolut and Ogilvy Canada Made AI-Generated Cocktails
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Beer Pairing Pop-Ups
&Beer Pairs Beer with NYC’s Best Vegan Food
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
Metaverse Fashion Festivals
KMFF Showcases Fashion Brands in the Metaverse
Interactive AI Sommeliers
Chronic Cellars' Mascot Answers Wine Questions in Augmented Reality
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Vibrant Multi-Level Office Designs
Gensler Reimagines the Accenture Office Space in Chicago
Immersive Hotel Art Installations
The St. Regis Venice Introduces 'Terrazza 365º Azzarret'
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Italian-Style Festival Piazzas
The Aperol Spritz Piazza Brings a Taste of Italy to Coachella
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Inclusive Social VR Programs
Meta Invested in a Social VR Research Team Alongside Universities
Virtual Craft Beer Tastings
NCBC & Spyglass Created an Exclusive Beer Tasting Experience with VR
Imaginative Liqueur Metaverses
Hpnotiq's #HPNOVERSE Invites Adults into the Metaverse
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
NFT Cocktail Machines
The Skull Society Unveils the First "Smart" Cocktail Vending Machine
Connective Metaverse Ballparks
The MLB Virtual Ballpark is a Destination for the Global Community
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Beverage Dispensing Robots
Ottobot Brew is Ultra-Capable Beer Dispensing Robot
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Y2K-Inspired Vibrant Art Exhibitions
New Balance Presents the Jerry Haha CHERRY Exhibition
Multi-Sensory Cocktails
Offworld Bar's Black Hole Cocktail is Experienced with Headphones
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Movie Launch Beer Popups
Peroni Elevates TIFF Experience with Authentic Italian Flair
Toy Collectible Conventions
DesignerCon's New Convention is Set to Open on November 18
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
Festival Friend Matching Apps
Hey! VINA & Absolut are Connecting Coachella Best Festival Friends
Musical Afrofuturism Metaverses
The Verse by Jack Daniels is an Immersive Virtual Experience
Nature-Inspired Tech Booths
SUMSEI is Said to Unveil a Distinctive Booth at CES 2024
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Immersive Art-Technology Installations
WNDR Museum Boston Will Feature 20 Exhibitions
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Self-Service Beer Taprooms
This Interactive Taproom Invites Guests to Peruse & Pour Their Own Beer
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Curated Digital Alcohol Brochures
'Haus' Augments its Bottles with Curated Recipes and Playlists
Robotic Beverage Machines
FrazyBot is Coming to CES 2024 to Simplify Specialty Drinks at Home
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Immersive Furniture Company Exhibitions
IKEA Unveils the Future Together Exhibition at MDW
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
AI-Concocted Alcoholic Libations
Sapporo Taps IBM To Help Develop a New Generative chūhai Model
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Festive AR Experiences
Corona Extra Brings Festivities to Fans with “O’Tannenpalm Tree Lot"
Celeb-Starring VR Horror Films
Meta Launches Vanessa Hudgens-Starring 'Haunted House' Expereince
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Artful Reflective Art Exhibitions
Rice Roshan Showcases The Space in Between Exhibit
Digital Audio-Visual Exhibitions
'Future Shock' by 180 Studios and FACT Magazine is Online
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
Neo-Brutalist Immersive Audio Experiences
Devon Turnbull Presents the HiFi Listening Room Dream
VR-Based Sensory Exhibits
xydrobe and Dr. Barbara Sturm Launch a New Virtual Reality Experience
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
K-Pop Whisky Metaverses
Chivas' Regal Planet Invites Adults Into an Immersive Experience
Painting-Immersive Photo Exhibits
Abelardo Morell Presents the New Ground Exhibition
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Innovation-Focused Digital Metaverses
Forbes Launches a Digital Presence In The Sandbox Metaverse
Metaverse Wine Tastings
Archer Roose & Elizabeth Banks Poke Fun at the Metaverse
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Multi-City Workout Tours
Movement LIVE by Michelob ULTRA is a Lively Fitness Experience
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Technology Connection Art Exhibitions
Design Agency Here Unveils the Code/Craft/Chaos Exhibition
Virtual Arcade Worlds
Dave & Busters Announced its Offiical Metaverse World in Roblox
AR-Based Video Games
Graffity, Qualcomm, and Nreal Launch Two New Augmented Reality Games
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
AI-Inspired Audio Experiences
SAINT JUDE by Swamp Motel Combines Theater & Technology
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Virtual Reality Insurance Consults
ERGO Debuts a VR App for Travel Insurance Consultations
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
AR Spray Painting Experiences
Rust-Oleum's AR Experience Lets DIYers Try Spray Paint Nozzles
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Immersive NFT Experiences
Crypto Conference TOKEN2049 Unveils OP3N WHALE NFT Exhibition
Irish Esports Circuits
Nativz Gaming and Rí-Rá Irish Lager Launch an Esports Collegiate Series