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22 SXSW Interactive Ideas

From Experiential Beer Lounges to VR Painting Experiences

— March 26, 2016 — Marketing
From branded VR experiences to immersive recreations of television series sets, ta number 2016 SXSW Interactive ideas stick out as important implications for the year ahead for marketing and advertising.

In order to promote the upcoming second season of the series Mr Robot, the USA Network reconstructed much of the story's Coney Island world. The Mr Robot experience at South by Southwest 2016 included a 100-foot ferris wheel and a replica of the show's F Society hacker den for fans of the show to explore and enjoy.

Separately, the Budweiser Beer Garage was an innovative brand lounge that incorporated multi-sensory elements for its VR experience. The Anheuser-Busch brand activation invited attendees to take a 4-D tour of the Budweiser brewery in St Louis by smelling real ingredients and enjoying a real beer during the experience.
6.1
Score
Popularity
Activity
Freshness
22
Phone-Charging Puppy Activations
Phone-Charging Puppy Activations
The Mophie Rescue Attraction is Returning to SXSW 2016
<
21
Interactive Audio Tables
Interactive Audio Tables
HELLO WORLD! is a Magic Table That Brings Inanimate Objects to Life
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20
Promotional Korean Concerts
Promotional Korean Concerts
The 'K-Pop Night Out' Event Bring Korean Music to SXSW
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19
Sensory Photography Installations
Sensory Photography Installations
This Kodak Moments Campaign Consists of Sentimental Imagery
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18
Expressive Social Media Stamps
Expressive Social Media Stamps
Mashable's Viber Stickers Let SXSW Visitors Tag to Win Prizes
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17
Sensory Conference Events
Sensory Conference Events
Mashable's MashBash is an Interactive Party at South by Southwest
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16
Custom LP Pop-Ups
Custom LP Pop-Ups
Urban Outfitters' Crosley Pop-Up Lets Visitors Create Their Own Vinyl Records
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15
Social Media Music Documentaries
Social Media Music Documentaries
This Snapchat Series Will Tell the Story of Rapper A$AP Ferg
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14
Television-Inspired Carnival Stunts
Television-Inspired Carnival Stunts
The Mr Robot SXSW Pop-Up Featured a 100-Foot Ferris Wheel
<
13
Tweet-Analyzing Beauty Campaigns
Tweet-Analyzing Beauty Campaigns
This Dove and Twitter Tool Measures Negative Body Talk
<
12
Invisible Brand Museums
Invisible Brand Museums
The Qualcomm Invisible Museum is Now at SXSW 2016
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11
Action-Packed Adventure Simulators
Action-Packed Adventure Simulators
At SXSW, Gillette Created a VR 'Pressure Chamber' Experience
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10
Analog Pop-Up Shops
Analog Pop-Up Shops
Analog by American Greetings Offers Low-Tech Entertainment to SXSW Attendees
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9
Tactile Musical Experiences
Tactile Musical Experiences
The SXSW Interplay Lab Allows Users to Control Music with Their Hands
<
8
Futuristic AR Windows
Futuristic AR Windows
These Augmented Reality Windows Would Act as an Entertainment Experience
<
7
Comic Hero Tattoo Parlors
Comic Hero Tattoo Parlors
SXSW 2016 is Hosting a Harley Quinn Tattoo Parlor for Visitors
<
6
Soda Brand Mobile Kitchens
Soda Brand Mobile Kitchens
The Pepsi Nspire Truck Will Mix Things Up at SXSW 2016
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5
Experimental Pop-Up Bars
Experimental Pop-Up Bars
The 'Best Damn Billboard-Bar' Serves Up Sweet Beer-Based Concoctions
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4
VR Painting Experiences
VR Painting Experiences
McDonald's Helps Fans Unleash Their Inner Artist with VR Art at SXSW
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3
Sports Drink Festival Experiences
Sports Drink Festival Experiences
The Gatorade Lab at SXSW 2016 Embraces Its Scientific Roots
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2
Mobile Ice Cream Shops
Mobile Ice Cream Shops
This Cobranded Food Truck Treated SXSW Atendees to Vegan Fruit Pops
<
1
Experiential Beer Lounges
Experiential Beer Lounges
The Budweiser Beer Garage is the Latest SXSW 2016 Activation from A-B
<