This year, social good trends seemed to make a bigger splash than ever before. With many social good campaigns going viral, the amount of exposure these efforts gained is heartening.
This year, the shift seemed to move from an emphasis on shock marketing to an approach that focused on entertainment or mockery. Many viral parodies were successful not only in making a point, but reaching a huge amount of people in a short amount of time. This approach is not only great in terms of reach, but avoids alienating those who receive the message.
Feminism and marriage equality were two extremely popular causes this year, with many successful and controversial campaigns making the rounds.
For more information on leading Social Good Trends, check out Trend Hunter's Social Good Trend Report.
Top 100 Social Good Trends of 2013
97
Carton-Composed Playthings
The Teachbox Concept Gives a Second Life to Cardboard Donation Cases
96
Cardboard Homeless Shelters
Urbankit is a Low-Cost Refuge to Remedy Immediate Needs of the Needy
95
Extreme Insect Close-Ups
Explore the Beauty of Insects with Colin Hutton's Macro Bug Photography
94
Transportable Homeless Shelters
The Urban Rough Sleeper Backpack Helps Support the Homeless
93
Furry Face-Palming PSAs
Animals Feel the Anguish of Destruction in this Wildlife Campaign
92
Overseas Violence Awareness Campaigns
Ogilvy's New Massive Anti-Violence Campaign in Saudi Arabia
91
Abandoned Bridge Party Zones
The Pod Mostom Hangout Space is a Thriving Urban Regeneration Project
90
Poignant Post-Pregnancy Photography
The ‘4th Trimester Bodies Project’ Promotes Body A
89
Candid Homeless Portraits
Michael Pharaoh Captures Homeless People in a Stunningly Real Way
88
Gender-Switched Pregnancy Ads
Thses Ads for the City of Chicago Show Impregnated Teenage Boys
87
Nature-Infused Skull Portraits
DZO Olivier's 'Biofusion' Drawings Combine Nature and Modern Living
86
Female-Empowering Street Art
'Stop Telling Women to Smile' Tackles On-Going Street Harassment
85
Humanizing Homeless Photography
Rosie Holtom's Portrait Series Depicts the Homeless in a New Light
84
Inflatable Concert Halls
The Arc Nova is a Mobile Inflatable Venue Which Will be Used for Music
83
LGBT Comic Book Characters
Archie Comics' Character Kevin Got His First Kiss
82
Stylish Crash Site Installations
Fashion Victims by Yolanda Dominguez is Thought-Provoking
81
Flipping-Off Leader Ads
The Reporters Without Borders 2013 Campaign Addresses Controversial Issues
80
Eco-Friendly Animal Sculptures
Natsumi Tomita's Recycled Metal Sculptures are Amazingly Intricate
79
Bruise-Revealing Abuse Ads
This Domestic Abuse Campaign Uses Beer Coasters to Deliver Its Message
78
Graphic Humanitarian Homeless Signs
These Painted Homeless Signs Attract Attention
77
Endangered Sugar Skull Animals
These Endangered Species are Designed Like Day of the Dead Skulls
76
Hunger-Solving Reusable Bags
These City Harvest Bags Fill Empty Stomaches
75
Viral Tattoo Activism
Kelly Davidson's Chest Tattoo Makes the Fight Against Breast Cancer Go Viral
74
Obscure Neck Fashion Tutorials
Alex Krasny Teaches the World Interesting Tie Knot Styles
73
Meaningful Facial Photo Manipulations
Metra and Jeanson’s Art is a Commentary on Altered Pho
72
Disturbing Gender Inequality Ads
These Powerful Ads Illustrate Sexist Opinions and Attitudes
71
City-Based Survival Kits
Ryan Romanes' 'Urban Survival Kit' Teaches Kids How to Live in a City
70
Multi-Message Bench Marketing
This Homeless Shelter Advertising Campaign Has Multiple Functions
69
Coiled Pink Tree Installations
The 'Pink Punch' Tree Art Will Definitely Garner More Visitors
68
Origami-Like Leather Goods
Clean Everything Embraces Simplicity with its Minimalist Leather
67
Chest-Extended 'Staches
Jonathan Burnside's Mustaches Continue Downwards into Eccentric Images
66
Grass-Growing Timber Accessories
Mr. Lentz's Eco-Friendly Jewelry is a Breath of Fresh Air
65
Petite Pop-up Libraries
This Tiny Reading Station is Only Big Enough for One
64
Brutal Wildlife Campaigns
These Wildlife Friend Foundation Thailand Ads Feature Grotesque Killing
63
Corrupted Child Awareness Ads
Unicef Portrays that a Child Who Learns is an Adult Who Teaches
62
Community-Building Balloon Art
Luzinterruptus' Water Installation Celebrates Communal Spaces
61
Successful Behavioral Charts
RODA Marketing's Success Infographic Displays Winning Behaviors
60
Ridiculously Banned Plaything Ads
The Moms Demand Action For Gun Sense Campaign is Eye-Opening
59
Politically Charged Photography
Photographer Monica Denevan Captures Everyday Life in Burma
58
Spectacular Polar Bear Puppets
The Greenpeace Polar Bear Struts Her Stuff for the Arctic
57
Social Flatulence Health Ads
This Canadian Anti-Smoking Ad Points Out Hypocrisy in Social Smoking
56
Charitable Rapper Apparel
Akomplice's Clothing Line Funds Music Education for Kids
55
Feminized Male Makeovers
Men with Fancy Hair Features Males Sporting Lady Updos
54
Anti-Ice Cream Campaigns
The Change One Thing Truck Mobilizes Kids to Make Healthy Choices
53
Home Replicating Pods
The Mamelodi Pod Could Help to Raise Life Quality in South Africa
52
Adoringly Doodled Branding
Mama Sopa Packaging was Illustrated Lovingly with Care for Cleanliness
51
Humorous Cancer-Fighting Posters
These Illustrations by Byron Galan Uses Clever Internet Humor
50
Hand Sewn Leather Sneakers
The FEIT Hand Sewn Shoes Feature the Best Craftsmanship
49
Creatively Crafted Charity Shoes
Gorman Limited Edition Adventure Sneakers are All One-of-a-Kind
48
Marriage Equality Internet Memes
These Memes for Red Equality Offer Very Creative Variants
47
Punky Paint-Splattered Guitars
Damien Hirst's Funky Painted Guitars Help Increase Cancer Awareness
46
Kaleidoscopic Christmas Cards
MOO's Charitable Christmas Cards Are a Great Way to Give Back
45
Semi-Permanent Self-Assemble Shelters
Ikea-Designed Refugee Shelters Last Longer than Tents
44
Couture Charity Christmas Sweaters
Save The Children's Christmas Jumper Day Auction is Luxurious
43
Diversified Body Positive Campaigns
The Debenhams High Summer Look Book Forgoes Traditional Models
42
Majestic Jungle Cat Portraits
This Bengal Tiger Photography Offers an Intimate Look at the Beasts
41
Exploited Labour Ads
This World Vision Child Slavery Campaign is a Call to End Corruption
40
Stereotype-Breaking Social Media Accounts
The Everyday Africa Instagram is Educational and Honest
39
Depressingly Honest Office Captures
These Office Photos are Cubicle Sympathizers
38
Organic Envelope Packaging
The Clean Clothes Project Aims to Create Social Awareness
37
Recycled Bottle Roofing
A Shelter with a Water Bottle Roof Can be Created Using Disaster Donations
36
Adorably Sophisticated Children's Costumes
The H&M Kids Halloween Costume Collection is Aww-Worthy
35
Eye-Scanning Apps
The 'Peek' App Works as an Optometrist to Diagnose Eye Ailments
34
Fully Recycable Umbrellas
The Components of the Ginkgo Umbrella Can Be Dismantled and Recycled
33
Packaged Ocean Trash Campaigns
The 'Catch of the Day' Campaign Displays Debris Like Food
32
Luxurious Palate-Inspired Getaways
'VeryFirstTo' Introduces a $275,000 Food-Centric Holiday
31
Animalistic Superhero Sculptures
This Iron Man Gorilla Sculpture Turns Tony Stark into a Primate
30
Colorful Communal Salvaged Artwork
2,100 Recycled Plastic Water Bottles Were Used in This Mural
29
Self-Conscious Billboard Ads
The Dove 'Girl Outdoor' Ad Has a Girl Hiding Using the Ad Itself
28
Duplicitous Depression Ads
Ads from Samaritans of Singapore Change Meaning When Flipped
27
Charitable Cultural Prints
These Culturally Inspired Posters are for Clean Water in India
26
Upcycled Animal Shelters
This Initiative Turned Recycled Shipping Containers into Solar Shelters
25
Over-Indulgent Cake Sundaes
Combat a Sweet Tooth with this 'Willow Bird Baking' Ice Cream Creation
24
Social Media Street Sign Ads
A Safe Driving Campaign Incorporates Social Media Icons with Signs
23
Literal Typefaced Advertising
The SVA Take it On Campaign Employs an In-Your-Face Visual Strategy
22
Crafty Anatomy Collages
The Anatomy Box Cleverly Explains the Human Body to Kids
21
Self-Sustaining Sewage Systems
This Waste Management Machine Turns Waste Into Drinking Water
20
Typographic Accident Ads
This Texting and Driving Campaign Hides Danger Within Oversized Letters
19
Dejected Zoo Animal Photography
'Captive' Reveals the Heartbreaking Reality Behind Zoos
18
Energy-Generating Jungle Gyms
Empower Playgrounds Harnesses the Boundless Energy of Children
17
Facade Graffiti Facelifts
Boa Mistura Revamped an Old Building with a Community Mural Project
16
Optical Illusion Looking Glasses
The Fathom Mirror by Joe Doucet is a Tribute to Sandy Victims
15
Witty Feminist Beer Ads
Ads for Rotthammer Beer Comically Promote Gender Equality
14
Poetic Drinking Vessels
The Charity:Water Carafe Provokes Contemplation of the Valuable Resource
13
Vertical Tent Pods
A-KAMP47 by Malka Architecture Provides Shelter for the Homeless
12
High Tech Condom Competitions
The Bill Gates Grand Challenges in Global Health is Lucrative
11
Photoshop-Revealing GIFS
These GIFS Reveal the Drastic Enhancing Effects of Celebrity Photoshop
10
Beast-Repairing Ads
This WWF Promotion Features Animals Being Treated Like Autos
9
Wringed-Animal Campaigns
A Disturbing Sea Shepherd Campaign as Ocean Creatures Being Twisted
8
Perfecting Resume Guides
This Infographic Gives Great Tips for Crafting the Perfect Resume
7
Extremely Confined Abode Portraits
These Cramped Apartments Were Taken to Expose a Housing Crisis
6
Ear-Inspired Sculptures
Yobosayo by Yang Soo-in Allows Korean Citizens to Voice Opinions
5
Inspiring Animal-Created Artwork
The Humane Society Has Displayed Chimpanzee Art to Raise Money
4
Heroic-Inspired Educational Charts
Kaycie D Transforms the Periodic Table of Elements into Heroes
3
Storytelling Graphic Wallpaper
Interactive Children's Art at Ormond Street Children's Hospital
2
Symbolic Sanctuary Architecture
The New Church of Valer References Religion in Form and Concept
1
Scientific Superhero Courses
The Science of Batman is Now Being Taught at University of Victoria
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DIY Ugly Christmas Sweaters
Give Yourself an Instant Ugly Sweater with the Set of Holiday Patches
Swing Bed Tents
The Nube Hammock Shelter by Richard Rhett Enhances Camping Experience
Typographic Nude Photography
Eric Kellerman’s ‘The Box’ Looks Claustrophobic
Bohemian Travel Photography
Tamara Lichtenstein's Female Portraits Evoke Passionate Freedom
Suspended Stingray Tents
The Stingray Tent by 'Tentsile' is Stylishly Suspended
Abandoned Animal Photography
Kai Fagerstrom Photographs Abandoned Animals in Decrepit Houses
Hauntingly Realistic Asylum Photos
Dan Marbaix's Haunted Asylum Photography Has a Disturbing Feel
Cardboard Homeless Shelters
Urbankit is a Low-Cost Refuge to Remedy Immediate Needs of the Needy
Unfoldable Car-Roof Tents
The Roof-Top Tent Can Fit on Any Vehicle Roof Type
Amusingly Morbid Fly Art
'Flychelangelo' Creates Humorous Situations Out of Dead Flies
Collaged Pop-Culture Street Art
The Lisa Project Mural by Tristan Eaton Celebrates Comic Books
Famous Feminist Cartoons
David Trumble Gives Real-Life Female Heroes Disney Makeovers
Candid Homeless Portraits
Michael Pharaoh Captures Homeless People in a Stunningly Real Way
Female-Empowering Street Art
'Stop Telling Women to Smile' Tackles On-Going Street Harassment
Explosive 3D Sculptures
Eyel Gever's Stunning 3D Sculptures Emulate Massive Explosions
Bruise-Revealing Abuse Ads
This Domestic Abuse Campaign Uses Beer Coasters to Deliver Its Message
Endangered Sugar Skull Animals
These Endangered Species are Designed Like Day of the Dead Skulls
Ethereal Twin Photography
Erna & Hrefna by Ariko Inaoka are Like Magical Elfin Creatures
House-Like Camps
The Safari Tent Provides Enough Room for an Entire Family
Multi-Message Bench Marketing
This Homeless Shelter Advertising Campaign Has Multiple Functions
Romantic Living Sculptures
The Draped Bust Living Sculpture from Fancy is Gorgeously Green
Comically Honest Brand Art
Clif Dickens Takes Popular Brands and Gives Them Fitting Slogans
Edgy Minimalist Fall Fashion
The Styleby Magazine Issue 19 Editorial Stars Hana Jiricova
Social Media-Sourced Models
These Unconventional Diesel Models Were Spotted on Social Media
Dripping Liquid Illustrations
Artist Rafael Sottolichio Uses Liquid to Evoke Emotion
Cookie Cutter Art Installations
Zhang Zhaohui's Gender Specific Interactive Public Art is Comedic
Electrifying Futuristic Advertisements
This Elizaveta Porodina Photography Shoot is Full of Charge
Juxtaposed Masked Photography
The 'Vestiges' Series Combines Models with Mask Photos
Surreal Farmland Photography
The Exposure Photography from Lisa Wood Captures Stunning Landscapes
Comical Creature Captures
The 'Hakuna Matata' Series Captures Animals at Their Most Playful
Provocative Playground Editorials
The ‘Venice Streets’ Shoot Looks at the Dangerous Si
Ethereal Animal Photography
This Creative Animal Photography Puts Animals in Unusual Places
Dissected Female Photography
'Bubblesguarddog's' Hot Photo Manipulation Separates Female Bodies
Messy Food Baby Costumes
This Spaghetti and Meatball Costume is Adorably Appropriate
Dollhouse-Like Theaters
Open House by Matthew Mozzotta Unfolds into a Public Space
Adorable Villainous Cartoon Costumes
This Despicable Me Minion Costume is Perfect for Halloween
Upcycled Play Tents
The Recycled Canvas Play Tent is an Eco-Friendly Way to Have Fun
Luxe Playground Ships
The Avalon 'Deco Funship' Takes Fun to the High Seas
Ugly Holiday Sweater Creators
Coca-Cola's Sweater Battle Will Crown the Ugliest Christmas Sweater
Amazingly Realistic Cloud Graffiti
This Graffiti Artist Paints Realistic Cloudy Skies on Buildings
Sugar Skull Dame Paintings
Jorge Monreal Paints Colorful Facepainted Women
Ethereal Mermaid Kids Costumes
The Kids Mermaid Halloween Costume Makes Girls Feel Gorgeous
Cozy Holiday Jumpers
The Christmas Tree Onesie Will Keep You Warm When it's Cold Outside
Melted Skull Sculptures
Ted Riederer Creates His Skull Sculptures with Melted Vinyl Records
Aged Wizard Instagram Spoofs
This Funny Instagram Parody Shows Harry Potter as an Embarrassing Dad
Diverse Feminine Editorials
The Harper’s Bazaar September Issue Celebrates All Women
Mechanical Insect Sculptures
Edouard Martinet's Installation of Sculptured Insects Uses Old Junk
Satirical Instagram Accounts
'Satiregram' Uploads Descriptions of Cliché Photos on Instagram
Sneaker-Stored Tents
The Walking Shelter by Gorman Transforms into a Tent That's Worn
Beard Voting Websites
No Shave Showdown Helps Raise Awareness for Prostate Cancer
Holiday Card Shot Glasses
The Jolly Shot Glass Cards are a Shot of Christmas Cheer
Organic Pencil Sculptures
Jennifer Maestre’s Colored Pencil Sculptures Imitate Sea Creatures
Translating Beer Apps
The 'Pivo' App Helps You Order Beer No Matter Where You Are
Sensory-Satisfying Travel Apps
Jamie Munro Discusses the Best Travel Apps to Use Around the World
Juxtaposed Stone Houses
The 'DVA Arhitekta' Country Stone House Charmingly Stands Out
Superhero Donor Campaigns
The Ads for the Government of the State of Ceará Feature Iconic Cos
Pigmented Shaving Creams
These Colored Shaving Cream Gels Boast Invigorating Properties
Quirky Light Sculptures
Rodger Thomas Repurposes Vintage Relics into Illuminating Objects
Self-Sustaining Sewage Systems
This Waste Management Machine Turns Waste Into Drinking Water
Motif Medley Marketing
Kirin Natural Mineral Water Packaging Refreshes for an Assorted Identity
Self-Centered Homeless Ads
A New York Non-Profit Homeless Campaign Indicates Health Benefits
Surreal Hybrid Illustrations
Artist Garcia Lam Transforms the Average into the Incredible
Adorably Ferocious Toddler Costumes
This Hammerhead Shark Outfit is Perfect for Children to Wear
Hammock Public Seating
The Off-Ground Installation is Part Playground, Part Retreat
Poisonous Water Purifiers
The Clean Water Filtration System Harvests Chemicals for Ethical Sale
Colorado-Inspired Sneakers
This Special Edition of the Colorado Eighty-Five Celebrates Ski Slopes
Paddleboard Tents
The Coreban Ultimate Adventure Lets You Sleep on Your Board Comfortably
Biodegradable Patterned Sculptures
The Wood Sculptures of Michael Ferris Jr. are Striking
Surreal Animalistic Sculptures
The Work of Tomas Schneider is Inspired by His Dreams
Body-Syncing Music Apps
The BioBeats 'Pulse' App Reads Your Heart Rate to Tailor Custom Tracks
Minimalist Church Designs
The 'St. Moritz Church' is Now Sporting a Glorious Minimalist Design
Animal-Saving Tees
The Akomplice x The Nature Conservancy Eco T-Shirts Aid Conservation Projects
Cityscape Light Bulbs
Huddle by David Graas is Inspired by the Concept of Survival
Social Statement Tees
Akomplice’s Statement Tees Feature Compelling Graphics
Juxtaposed Landscape Photography
Joseph Ford's Aerial Landscape Mashups Combine Different Mediums
Interactive Social Video Apps
The MixBit App Can Record, Share and Mix Videos for Sharing Online
TV Series Instagram Parodies
Breaking Bad's Walter Jr. Now Has a Fictional Social Media Account
Sunlight-Sterilized Water Backpacks
The Sun Provides Water Sterilization for the 'PackH2O'
Prismatic Pyramid Kites
Tomas Seraceno Sends His Solar Bell Sculpture Flying Through the Sky
Iconic Writer Instagram Spoofs
This Instagram Parody Brings Old-School into Modern Times
Interactive Light Installations
The Voice Tunnel Transforms a Busy NYC Underpass
Social Road Trip Apps
The 'SmileDrive' App Integrates Social Media with Road Trips
Treacherous Rainbow Installations
The 'Protected Paradise' Project Turns Pristine Rainbows Deadly
Haunting Homeless Advertisements
The People of the Streets Foundation Raise Homeless Awareness
Luxe Eskimo Advertising
The Moncler Gamme Rouge Fall/Winter 2013 Campaign is Cozy
Conceptually Morbid Photography
Frieke Janssens' 'Your Last Shot' Series Has a Disturbing Theme
Problem-Loving T-Shirts
'Oneable' Encourages Us to Embrace Our Issues
Social Media Update Parodies
This Mock Instagram Update Imagines New Filters and Features
Human Biology Education Apps
The Human Body App is an Interactive and Educational App for Kids
Nostalgic Homeless Ads
This French Homeless Campaign is a Blast From the Past
Inspiring Homeless Veteran Makeovers
This Moving Veteran's Day Video Helps to Restore Hope
Surreal Miniature Men Photos
These Miniature Sculptures Provide an Intricately Bizarre Experience
Immersive Animation Apps
The 'Disney Animated' App Lets Users Create Their Own Animations
Relationship-Mending Apps
The 'MakeupText' App is for People Who Regret Sending Break-up Texts
Inked Creature Artwork
Artist Mossi Has Created Incredible Psychedelic Animal Portraits
Reflective Metropolis Photography
Carlos Ayesta Risks His Life to Capture These Stunning Shots
Judgemental Holiday Cards
BranchandOlive's Holiday Note Cards Spell Out Who's Been Naughty or Nice
Tourist-Increasing Street Art
The 'L.I.S.A Project' Aims to Increase Tourism Through Graffiti
Lamp-Lit Wildlife Series
Mikko Lagerstedt's 'Night Animals' Captures Creatures Stalking the Night
Socially Integrated Wildlife Ads
The WWF 'Rare Page' Project Educates Users on Endangered Animals
Unpopular Shoe Smartphone Spoofs
This iPhone Spoof Ad Uses Crocs in the Place of the iPhone 5c
Family-Based Service Trips
A Me to We Family Volunteer Trip is Life Changing for Everyone
Plantable Present Paper
Kickstarter Campaign Eden's Paper Provides Eco-Friendly Wrapping Paper
Impressive Football Prostheses
The Impetus Soccer Prosthesis Enables Amputees to Play More Sports
Tunnel Mouth Advertisements
McCann's Lezita Chicken Nuggets Campaign Targets Picky Eaters
Southwestern Surreal Photography
The 'Southwest' Series is a Surreal Journey with Miniature People
Non-Violent Instagram Parodies
This Fake Instafeed is in Honor of the Birthday of Mahatma Gandhi
Pixelated Child Sculptures
Luke Jerram's Pixelated Art Takes a Look at the Modern World
Spooky Skull Teapots
Celebrate Halloween or Day of the Dead with this Sugar Skull Teapot
Replicated Iconic Cartoon Houses
This Amazing LEGO Structure Mimics the Abode in Pixar's 'Up'
Spectacular Honeycombed Sculptures
Tomas Libertiny's Organic Art is Created by Bees
Setimental Urban Elephant Photography
Brent Lewin Captures Elephants in Unnatural Habitats
Mini Photography Studio Apps
This Moleskine Notebook Turns into a Tiny Photography App
Candid Street Dweller Photography
The Homeless of L.A. Image Series by Michael Pharaoh is Raw
Multimedia Political Street Art
'The Shiftings Struggle' by Khaya Witboo is Poignant
Prehistoric Toddler Costumes
Play Along to Jurassic Park with This Dinosaur Costume
Earth-Loving Holiday Cards
Yellow Owl Workshop’s Christmas Cards are Eco-Friendly and Festiv
Noiseless Zipper Tents
The Limelight Tent from Fancy is Perfect for Large Groups of Campers
Sea-Purifying Canteens
The 'Puri' Desalinating Bottle Lets You Drink from the Ocean
Flood-Resistant Homes
H&P Architect's 'Blooming Bamboo House' is Built on Stilts
Undead Unicorn Artwork
These Demonic Zombie Sculptures Could Not be Less Ethereal
Stark Seafaring Towers
The 'Step Tower' Imitates a Ship with Clean and Elegant Curves
Feline Weather Forecast Apps
The 'Weather Kitty' App Uses Kitties to Illustrate Daily Forecasts
Insect Vomit-Infused Artwork
John Knuth Uses Bugs' Regurgitated Vomit for His Insect Art
Menacing Carnivorous Costumes
The Green Dinosaur Kids Coat Will Be a Popular Hit Beyond Halloween
Cult-Classic Instagram Accounts
Cher from 'Clueless' Floods Instagram with Totally Awesome Pics
Inflatable Artist Caricatures
'Artist's Face - Balloons' is a Series of Inflatable Self-Portraits
Unconventional Candy Commericals
Elite Chocolate is Promoted by Anyone Who Enjoys Chocolate
Neglected People Portraits
Nuno Renato Emphasizes Societal Rejection by Creating Human Voids
Lacerated Collage Portraits
Christine Kim's Demure Cut Paper Collages are Elegantly Done
Molecular Porcelain Sculptures
Bobby Jaber's Science Art Casts Molecules in Porcelain
Anamorphic Object Sculptures
Artist Bernhard Pras Created an Incredible Face Made from Objects