With virtual reality, everything and anything is possible, and the September 2017 VR trends show that to be the case. The technology allows users to do virtually what they could never do in real life, and developers continue to help engender that freedom of exploration by producing more and more experiences.
Beyond pure entertainment, the September 2017 VR trends include some practical instances of VR technology. For instance, KFC has created a VR experience that simulates the preparation of its famous chicken, helping the company to train new employees quicker and without having to use up resources. Further, Kabaq is an augmented reality system that lets restaurants show diners 3D images of their dishes, making menus far more appetizing than they are traditionally.
Top 30 VR Trends in September
30
Bottomless Electric Aircraft
The AJet-100 Is Cleaner, Greener and Features a Stunning Glass Floor
29
Glamorous F1 Experiences
Heineken's More Than a Race Campaign Shows the Magic of the F1 Experience
28
Meaning-Making Beer Pop-Ups
The San Miguel Experience Sees the Beer Brand Looking to Inspire
27
Gamified AR Workouts
ARX Turns One's Exercise Routine into a Challenging Game
26
Augmented Reality Menus
'Kabaq' Offers 3D Renderings of Restaurant Menu Items
25
Building Block Chocolate Packaging
The Hershey's Magic Box Conceptually Contains Multiple Treats
24
Self-Serve Shopping Apps
Walmart's 'Scan & Go' Helps Consumers Skip the Checkout Line
23
Immersive Widescreen Headsets
The Cinera is an HD Headset That Offers an IMAX-Like Experience
22
AR App Profiles
Blippar 'Halos' Let Users Compile 'Augmented Reality Face Profiles'
21
VR Restaurant Training Programs
KFC Employees are Learning to Make Food in Virtual Reality
20
Senior VR Travel Campaigns
This Virtual Reality Travel Project Fulfilled Seniors' Travel Goals
19
VR Horror Games
The 'Alien: Isolation' VR Mode is Compatible with Oculus SDK and Rift Headsets
18
AR Messaging Apps
'Neon' is a Social Messenger App That Lets Users Share Digital Neon Text
17
Augmented Reality Implements
These Mixed Reality Tools Draw the Gap Between Physical and Virtual
16
Virtual Owner's Manuals
The Hyundai Genesis Virtual Guide Has Moved Out of the Glovebox
15
Augmented Social Apps
The 'Mirage World' App Uses AR to Connect Users Through Tangible Objects
14
360-Degree VR Travel Tours
'Lookaround' Offers a Transparent Method of Digital Travel Planning
13
AR Home Shopping Apps
Triple Develops Augmented Reality Home Shopping Apps for Furniture Retailers
12
Augmented Reality Promotional Tees
The aiia 'Teemoji' T-Shirts Enable an Interactive Experience
11
Reality-Altering Video Platforms
Vahana VR is the World's First Live VR Video Software
10
Mixed-Reality Benches
Disney's 'Magic Bench' Offers a New Way to Interact with 3D Characters
9
Kid-Friendly VR Goggles
Merge Virtual Reality Goggles Let Users Interact with Digital Objects
8
Multidirectional VR Treadmills
The StriderVR Treadmill Enables Immersive Digital Experiences
7
Collaborative VR Missions
Warner Brothers' Dunkirk Film is Enhanced by a Co-Play VR Experience
6
Full-Length VR Films
'Miyubi' is an Immersive 40-Minute Virtual Reality Film
5
Safe Delivery Simulators
UPS is Now Using a VR Driving Simulator to Train New Drivers
4
Virtual Rock Concert Concepts
T-Mobile Has Unveiled Its Plans on How It Will Use 5G Technology
3
VR Sports-Viewing Apps
'Fox Sports VR' Lets Users View Games in Virtual VIP Stadium Suites
2
Gesture-Controlled VR Suits
e-skin is a Flexible & Camera-Free Shirt for Mixed Reality Experiences
1
360-Degree Closet Tours
Vogue's Tour of Kendall Jenner's Closet is Powered by Google Daydream
Related Ideas
Immersive Wellness-Focused AI Campaigns
AI Wellness Has Introduced the Ask My Avatar Challenge
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Limited Gaming Eyewear
Viture × Cyberpunk 2077 XR Glasses Appear as a Limited Anniversary Release
Cinema-Scale AR Smart Glasses
The Xynavo Lightweight AR Glasses Offer a 70-Degree Field of View
Projected Kitchen Displays
Samsung HoloDisplay is a CES 2025 Best of Innovation Smart Home Winner
Interactive Fashion Horror Games
The Room by Gentle Monster Reimagines Brand Storytelling
Gamified AR Footwear Fittings
Tootsie Augmented Reality Makes Shoe Shopping More Fun for Kids
Personal Computer-Based VR Headsets
Pimax Debuts Three New Models at CES 2026
Digital Apparel Education Initiatives
Roblox is an Unexpected Platform for Fashion Education
Fashion-Focused AI Production Studios
Vyking Debuts an AI-Driven Content Creation Module
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Mixed-Reality Theme Parks
DreamPark is Capturing the Attention of Digital Adventurers
Spatial AI Shopping Technologies
VusionGroup EdgeSense AI Immerses Shoppers
Small-Space VR Platforms
Snack VR Operates in Just Five Square Meters
Mindful Handheld Gaming Systems
The Conceptual 'Kimera' Handheld Gaming Console is Immersive
Automated Retail Concepts
VenHub Smart Stores Use Ai & Robotics to Redefine a Shopping Experience
Spacefaring VR Adventure Games
'Star Wars: Beyond Victory' is Coming Soon to VR Headsets
AI Virtual Fitting Rooms
Perfect Corp. is Bringing a Try-On Experience to Fashion Forward Week
Hyper-Personalized AI Shopping Tech
OTB Group Embraces Hyper-Personalization with Google Cloud
Lego-Centric Apps
The 'Brick My World' App Turns Reality into LEGO Creations
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
All-In-One AR Glasses
INMO Technology Introduces the High-Performance INMO Air 3
Next-Gen Virtual Merch Stores
The Benfica Immersive Store Assists Customers with an AI Concierge
VR Creation Platforms
Chop Reality Lets Users Create and Share Personalized VR Worlds Easily
Gemini Smart Glasses
Google Debuts AI Glasses With Audio And In Lens Displays
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
GenAI Clothing Try-Ons
Perfect Corp.'s AI Clothes Try-on Reimagines Virtual Fashion Shopping
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
AI-Powered AR Translation Glasses
LLVision Will Debut Leion Hey2 at CES 2026
Moon Scanner AR Lenses
Xbox and Snapchat Launched a First-of-Its-Kind Augmented Reality Lens
Multifunctional Mixed Reality Glasses
VITURE Launched the Luma and Beast XR Glasses
Collaborative VR Art Experiences
Chanel Presents the A Conversation with the Sun Show
AR-Enabled Ski Rescue Helmets
The Conceptual Argus AR Helmet is Controlled by the Wearer's Eyes
Vision-Based AI Fridges
Samsung Will Unveil the Bespoke AI Refrigerator Family Hub at CES 2026
Immersive Recovery Therapies
NeuroAnimation Technology Promotes Motor Recovery & Brain Health
Ultra-Bright AR Display Eyewear
The TOZO VIZO V1 AR Glasses are Adjustable
Virtual Footwear Try-Ons
Google's AI-Powered Try-On Tech Helps with Online Shoe Shopping
AR-Enabled Messaging Systems
The 'FAVOR' AR Message Concept is Highly Interactive
Spatial Computing Beauty Apps
The Laura Mercier App for Apple Vision Pro is Immersive
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Virtual Flavor Simulators
Researchers Developed a Device to Stimulate Taste in Virtual Worlds
Mixed-Reality Fitness Applications
Kinneta Showcased a Variety of VR Fitness Apps at AWE 2025
Mixed Reality Headsets
The vivo Vision Discovery Edition is Cutting Edge and Immersive
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
VTuber-Centric Tech Collaborations
hololive and RHINOSHIELD Unveil Summer-Inspired VTuber Products
Ai-Powered Metaverse Collaborations
Futureverse Strengthens Its Reebok Impact Collaboration
Mixed Reality Headset Prototypes
Play for Dream Technology Presents Its Play for Dream MR Headset
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Accessibility-Focused Home Appliances
LG Electronics Expands Its LG Comfort Kit
Compact AR Glasses
Spectacles Gen 5 Offers Shared AR Experiences with Snap OS Integration
AI-Powered Social AR Apps
The Snap Lens Studio Lets Any User Create Their Own Effects
AI Beauty Assistants
Sephora Launched Advanced Chatbot Features for Virtual Try-Ons and Bookings
Elevated Smart Glasses
Meta’s Ray-Ban Smart Glasses Have Built-In Display of Real-Time Translation
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
AI-Powered 3D Avatars
AVATAi's Platform Creates Customizable Digital Brand Ambassadors
Guided Challenge Party Games
Tomy's Human Controller Game Involves a Connected Headset
Personalized Digital Dating Rooms
Dating.com Introduced Customizable Virtual Spaces for Singles
High-Tech Phone Cases
TORRAS Calls Attention to Phone Case 3.0 — "The Era of Creation"
Mixed Reality Business Acquisitions
Google is Acquiring a Large Part of HTC's Vive XR Team
Virtual Reality Bendable Controllers
Minkyu Oh Designs the Cogito Concept with AR Technology
Mobile Try-On Tours
Kizik Invites People to See Its Hands-Free Shoes in Action
Game Developer-Targeting AI Tools
Ramen VR Debuts Telos for Its Existing Aura Platform
Virtual Fashion Studios
CostumePlay AI Lets You Try On Clothes Virtually And Explore Styles
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
Interactive Digital QSR Experiences
McDonald's Launches 'McDonaldland VR'
Virtual Clothing Try-Ons
Virtual Try-On for Online Shopping Let's You See Clothes on You Instantly
Scan-to-VR Technologies
Teleport by Varjo Creates Digital Twins for Real-World Locations
Virtual Interactive Shopping Experiences
Appy Pie Endpoint Launches Suite of Virtual Try-On APIs
Retina-Level VR Headsets
Pimax's Crystal Super Debuted at CES as an Industry-First
Lightweight VR Headsets
The Pimax Dream Air Represents a Notable Advancement in Virtual Reality
Full-Body Motion-Tracking Game Systems
Rebuff Reality 'BodyLink' Offers a Modernized Experience
3D Haptic Peripherals
MinVerse by Haply Robotics is a CES 2025 Best of Innovation Winner
GenAI Fashion Try-Ons
Perfect Corp. Fashion APIs Help Shoppers Visualize Scarves, Hats & More
AI-Powered Shoppable Runways
Topshop and THG Studios Hosted a Front Row AI Experience
Behavior-Based Smart Homes
Google Home automations adapt to routines, moods, and behaviors
Motion-Tracking Ring Designs
Sensoryx's Suite of Technological Tools are Cutting-Edge
Graphics AR Smart Glasses
Rayneo AR Glasses Feature Batman Content on 3D-Ready Lenses
Virtual Clothing Tools
Virtual Try On Generates Realistic Clothing Images For Marketing And Social
Virtual Try-On Tools
Clothing Virtual Try On Shows Realistic Outfits For Online & Retail Shopping
Wearable Tech Interfaces
The Meta Smart Wristband Introduces Gesture-Based Control
Virtual Dressing Rooms
AI Virtual Try On Offers Instant High-Quality Style Previews For Shoppers
AI-Powered Adventure Apps
The 'Globe Chaser' App Features Geocaching-Inspired Tours
High-Fidelity Space Voyages
Interstellar Arc is an Immersive Space Exploration Experience
Immersive Multimodal AI Headsets
The Android XR Supports VR, AR and MR
Virtual Live-TV Experiences
DIRECTV Launches Its DIRECTV on Meta Quest Viewing
Trend Prediction Services
Tagwalk Revolutionizes Fashion Forecasting with a New AI Dashboard
Retro Goggle-Style Gamer Accessories
The Nintendo Classics Virtual Boy Revives a 90s Console
AI-Driven Full-Body Motion Games
HUUCH Expands Interactive Entertainment with New Tech
Comprehensive XR Lineups
Goertek Spotlights Its Extended Reality Range at CES 2026
Tech-Branded VR Headsets
This Nothing VR Headset Concept by Ratan Pande is Ultra-Modern
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Roblox Popularity Trackers
Rotrends Shows What’s Popular on Roblox and Why
AR Astronomy Tools
Space Gate Delivers An Immersive AR Astronomy Experience
AR-Powered Library Experiences
Snap and LePub Partner with National Library Board of Singapore
Virtual Fitting Mirror Systems
Ovme Smart Mirror System Lets You See, Feel, and Fit Outfits
Collaborative VR Experiences
Netflix and Sandbox VR Introduce an Immersive Rebel Moon Experience
AI-Powered Virtual Worlds
Google's Project Genie Turns Text Prompts Into Traversable Worlds
Prescribable VR Therapy Programs
Brainjo Launches Its VR DiGA Product For Children With ADHD
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
AI-Powered Gaming Ecosystems
Razer Unveiled its New 'Wyvrn' Ecosystem to Enhance Gaming
Immersive Virtual Reality Concerts
IMMERSION VR Concert Film Brings Fans Virtually on Stage
AI-Advanced 3D Product Tours
Kaon Interactive Introduces Kaon Demo360+TM
AR Virtual Space Hangouts
Meta Hyperscape Capture Now Supports Communal Hangouts Anywhere
Digital Fashion Design Competitions
CLO Virtual Fashion Launches CUT, SLASH & CORSET
AI-Powered AR Eyewear
Snap and Qualcomm Develop Intelligent Glasses with On-Device AI
Tech-Enhanced Content Platforms
Perfect Corp's YouCam App Suite Taps AI, AR & Agentic Innovation
3D Holographic Game Experiences
VividQ Launched a New Modern Warfare 2 3D Experience
Survival Horror VR Games
Survios is Developing 'Alien: Rogue Incursion' for Horror Fans
Transformative Gaming Experiences
The First Berserker: Khazan Sets a New Standard for 3D Gaming
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Tech-Enabled Smart Glasses
Snapchat Announces the Upcoming Arrival of its New 'Specs' Glasses
AR Bag Try-Ons
WANNA's Bags Virtual Try-On Experience Visualizes Styles Worn on the Shoulder
AI Fashion Tools
Virtualfit Lets Users Try on New Looks Instantly in a Digital Space
Horror-Themed VR Worlds
Blumhouse is Creating the 'Horrorverse' for Meta Quest 3
Real-Time 3D Engines
Unity Enables 2D, 3D, VR & AR Project Development Across Industries
Extended Reality Headset Updates
Samsung Offers a Key Software Update for the Galaxy XR
Celebratory VR Promotions
Zero Latency VR is an Expert in Free-Roam Virtual Reality Entertainment
Technology-Fusing Laboratory Spaces
WindsorPatania Architects Designs the XR Lab
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
VR Rail Carriages
The St Vincent’s Express Takes Senior Care Residents to 10 Countries
Interactive AI Headsets
The Samsung Galaxy XR Runs the Android XR Platform
Prescriptive VR Therapy Platforms
VA Rolls Out Mynd Immersive MyndXR Across 45 Centers
Real-Time Skin Visualization Features
Revieve LiveAR Offers Real-Time Skin Visualization
Educational VR Florist Programs
The Texas State Florists' Association Debuts a Unique VR Program
Extended Platform Support Agreements
Unity and Meta Extend Their Multi‑Year Platform Agreement
AI 3D Conversion Tools
Sony Uses AI to Turn 2D Visuals into 3D
Celebrity-Supported Smart Glasses Campaigns
Ray-Ban and Meta Tap Doja Cat and Teyana Taylor
Spatial Utility Tools
Boost Productivity With Mixed Reality Tools Using Widgets App
Web-Based VR Games
Slice of Music Delivers an Interactive Rhythm Game for Apple Vision Pro
Portable XR Screens
RayNeo Air 3s Pro — Affordable 201‑Inch Virtual Display
Versatile Spatial Computers
The Play for Dream MR Was Unveiled at CES 2025 in Las Vegass
AI Virtual Tours
RealTour AI Creates Professional Property Tours Quickly And Easily
Multi-Protocol Smart Home Devices
THIRDREALITY Has Outlined Its Forthcoming Product Strategy
Immersive Fitness Apps
Gym Spatial Brings Immersive Environments To Apple Vision Pro Workouts
Immersive Virtual Spaces
Timmerse Creates Customizable 3D Worlds for Work and Social Interactions
Interactive Travel Showcases
Sseenn.app Creates 3D Globes To Highlight Your Travel Journey