From cosmetics to clothing, there has been a significant rise in the use of science-inspired packaging. This approach allows brands to align themselves with pharmaceutical companies and better convey the effectiveness of their products.
One of the most innovative forms of scientific branding involves changing the shape of the packaging. Instead of opting for traditional bottles and tubes, companies are now packaging their products in medicinal-looking jars and beakers. Examples of this approach include the brown glass bottles used to package Cafe Fred Cold Brew and the test tube-shaped containers created for the DNAEGF Renewal skincare line.
Beyond the shape of the container, science-inspired packaging can also extend to the label. This can include packaging that mimics the look of a doctor's script, labels that reference the periodic table and the inclusion of the medical cross. By emphasizing the scientific properties instead of the holistic benefits, this approach helps to give the product legitimacy in the eye of the consumer.
40 Examples of Science-Inspired Packaging
From Clinical Beauty Branding to Chemist Perfume Bottles:
Katherine Pendrill — Apr 12, 2016 — Marketing
39
Youthful Remedy Branding
The Look of Herbalist & Alchemis' Products Makes Ancient Alchemy Modern
38
Androgynous Molecular Branding
This Unisex Branding Identity is Fresh and Eccentric
37
Glittery Eye Gloss Branding
This Eye Drops Packaging Design Fuses Clinical and Cosmetic
36
Chemist Perfume Packaging
Valiram Perfume Uses a Scientific Branding Aesthetic
35
Futuristic Coffee Bag Designs
Supersonic Coffee Beans Boast Chic Metallic Packaging
34
Precious Detergent Bottles
DuploClean's Glass Bottles Appeal to Those Who Love Tidy Aesthetics
33
Nutritional Anti-Aging Beverages
Nutricosmetics is a Line of Cosmetic Supplements by Functionalab
32
Clinical Beauty Branding
This Cosmetics Concept for an Organic Beauty Brand is Ultramodern
31
Clinical Cosmetics Branding
Boine Clinic's Brand Identity is Translated with Minimalist Imagery
30
Elemental Medicine Packaging
Esteve's Topionic Packaging References the Periodic Table of Elements
29
Clinical Haircare Collection
M32 Natural is a Clinical Haircare Range with Sleek Branding
28
Scientific Juice Packaging
The Liquidology Cold Press Juicing Bar has a Lab-Themed Aesthetic
27
Private Label Spa Skincare
The Nubia Skincare Range Was Conceived by Montreal's Nubia Spa Vert
26
Clinical Cosmetics Packaging
The Laboratorio Ahal Boasts Understated Scientific Branding
25
Botanical Cold Brew Branding
LOKAL Cold Brew Marries Indonesian and North American Inspirations
24
Dirt-Inspired Wine Labels
These Wines Sport Labels That Visually Describe the Dirt They Came From
23
Scientific Snack Packaging
Canna Chocolade's Brand Identity Mimics the Periodic Table of Elements
22
Scientific Serum Skincare
The Pure Elements Line of Face Products Feature High Oil Concentrations
21
Occult-Inspired Juice Branding
This Juice Apothecary Boasts a Chic Understated Visual Brand
20
Truth-Inspired Beauty Branding
LG's belif Cosmetic Line Focuses on Playful Percentage Bars
19
Sparkling Matcha Drinks
This Drink is Designed to Deliver the Health Benefits of Matcha Green Tea
18
Clinical Eyelash-Enhancing Lines
Realash Cosmetics Boasts Sleek Packaging for Its Organic Range
17
Ritualistic Gin Branding
The Packaging for Gillemore Gin is Inspired by Black Magic
16
Scientific Sock Packaging
Argentum's Sock Box Packaging Includes Elements from the Periodic Table
15
Clinical Iced Coffees
Flavored Iced Coffee Products Offer Doses of Delicious Distraction
14
Scientific Skincare Vials
Hyalu's Skincare Packaging Resembles High-Tech Tools from a Laboratory
13
Modern Male Skincare Lines
Ernest Supplies Creates Effective Eco-Friendly Cosmetics for Men
12
Clinical Cold Brew Branding
The Branding for Cafe Fred Cold Brew is Apothecary-Inspired
11
Herbal Cosmetics Branding
The Ahal Beauty Line is Eco-Conscious and Indulgent
10
Naturalistic Olive Oil Packaging
Zoo Studio Designs the Branding for Rocarell
9
Medicinal Earplug Packaging
3M's Earplug Packaging Takes the Shape of a Pill Bottle
8
English Elemental Skincare
Scaramouche and Fandango is an Inspired Men's Beauty Range
7
Prescriptive Produce Packaging
Nature's Pharmacy is a Branding Concept for Fruits and Veggies
6
Apothecary Chilli Bottles
The Chili Alchemist Hot Sauces Add Heat and Magic
5
Chromatic Drugstore Packaging
The Rexall Be Better Brand Boasts a Vivid Visual Identity
4
Medicine Bottle Beer
This Brand of German Brew Makes No Promises of Life-Changing Flavors
3
Candy-Like Mineral Packaging
Drew Ehrgott Designs for the Natural History Museum of Utah
2
Clinical Pore-Refining Lines
The Pore Medic Line by Dr Jart+ is a Trusted Purifying Regime
1
Poison-Inspired Packaging
Poxed is a Student Project with an Interesting Concept
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Seaweed-Based Shoe Packaging
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Peelable Dissolving Bottles
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Sustainable Speaker Packaging
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Label-Less Wine Bottles
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Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Lunar New Year-Inspired Packaging
Shiseido Launches a New Limited Edition of Its Concentrate
Eco Personalized Skincare
Omy Laboratoires' Refillable Personalized Skincare is the World's First
Compostable Beauty Bottles
Sulapac Unveils the New Compostable Materials for Fragrance Bottle Caps
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Recycling-Friendly Pump Designs
The P&G Product Pump Design Can Be Recycled without Disassembly
Charm-Like Fragrance Bottles
By Far's Stylish Fragrance Bottles Double as Charms
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Industrial Design Blenders
The conceptual Jar Blender Has a Minimalist, Tech-Influenced Form
Bio-Enhanced Skincare Ranges
Orveda's Signature Products are Powerful and Effective
Recycled Ocean-Bound Plastic Bottles
The Ocean Bottle's GO Bottle Pushes Sustainable Efforts
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
In-Store Perfume Refill Stations
The Perfume Shop and L’Oréal Debuted a Multi-Brand Refill Setup
Travel-Friendly Toiletry Packaging
The 'Carry On' Bottle by Yeo Seo Koo Has a Two-Part Design
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Bottle-Shaped Shampoo Bars
The Dissolving Bottle is a Cleverly Shaped Solid Shampoo
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Sustainable Skincare Packaging
Olay's First-ever 100% Recycled Jars are Launched with Walmart
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Medical Aesthetic Skincare
SkinBetter Science Shares Cutting-Edge Proprietary Tech
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Sustainable E-Commerce Packaging
Dow and P&G China Launch Reduced Weight and Impact Packaging
Refillable Prescription Services
Cabinet Rx Replaces Single-Use Bottles with a Refillable System
Paperboard Gin Bottles
Georgian Bay Spirit's 100% Recycled Paperboard Bottle is Produced in Canada
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Multifunctional Glass Food Containers
These Containers Are Shatterproof, Stackable and Stylish
Aurora-Inspired Vodka Bottles
This Limited-Edition Grey Goose Bottle Mimics the Northern Lights
Refillable Cosmetic Packaging
Cheekbone Beauty Launches Its SUSTAIN Lipstick in New Packaging
Active Packaging Solutions
AINA Creates Packaging with Various Active Materials for Different Uses
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
Self-Activated Serum Sets
Exponent's Discovery Set Features Precision-Dosed Clinical Serums
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Eco-Conscious Skincare Brands
Kiehl's Mission Renewal Shows its Commitment to People and the World
Bio-Based Beauty Packaging
Texen Group and Sulapac are Revolutionizing Beauty Packaging
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
All-Paper Perfume Boxes
Ffern’s Made-to-Order Fragrances are Packaged in Biodegradable Boxes
Bio-Based Beauty Packaging
Holmen Iggesund and Yangi Partner for Bio-Based Packaging Solutions
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Sustainable Skincare Initiatives
Japanese Beauty Brand Kao Upgrades Its Sustainability Initiatives
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Bio-Based Paper Packaging
Covestro's Partially Plant-Based Coating Boosts Recyclability
Recyclable Paper-Made Packaging Solutions
Mondi FunctionalBarrier Paper Ultimate is Sustainable
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
Reusable Packaging Initiatives
PepsiCo Has Announced a New Packaging Goal
Sustainable Hospitality Cosmetics
The L’Occitane en Provence Aromachology Collection is Eco
Refillable Antimicrobial Mascaras
Somater's Refillable Mascara Has a Self-Cleaning Brush
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Traditional Food Preservation Containers
The 'Twist' Food Storage Container Has a Hidden Chamber
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Suggestive SPF Packaging
Pavise Debuts Condom-Inspired Sunscreen Packaging in the 'Pleasure Pack'
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Slow Beauty Refill Programs
Kindred Black's Approach to Packaging Preserves Glass-Blown Bottles
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Circular Cosmetic Concepts
Fasten Packaging Launches a Refillable Jar for Cosmetics Circularity
Sustainable Packaging Brands
Flourish® Utilizes Recycled Content and Safe Forestry Practices
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Eco-Conscious Deodorant Packaging
Respectueuse Utilizes EnviroStick Packaging to Promote Recycling
Bio-Based Cosmetic Packaging
The Sulapac Nordic Collection from APG Europe is Sustainable
Sustainable Medical Packaging
Coveris Debuts Recyclable Thermoforming Film for Medical Purposes
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Sensorial Plant-Powered Skincare
Doctrine Makes Vegan, Cruelty-Free Skincare with Eco Packaging
Circular Packaging Facilities
Again Launched 'CleanCell' and 'Tag' for the Circular Economy
Ocean Plastic Cosmetic Packaging
LUSH and Prevented Ocean Plastic™ Partnered on New Packaging
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Region-Specific Personal Care Products
Compagnie De Provence Boasts Modern Packaging & Formulas
Aluminum Cleaning Bottles
Cleancult Packages Cleaning Solutions in Waste-Reducing Packaging
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Revamped Premium Pesto Jars
Barilla Taps Eviosys for its New Jar Packaging Design
Artistic Perfume Bottle Packagings
The 'Do Perfume' Mellow Sign Perfume Package is a Display Piece
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Eco Cosmetics Jars
Albéa Cosmetics & Fragrance, Sulapac, and Verescence Launch the TWIRL Jar
Classic Painting-Inspired Luxe Bottles
Guerlain's Iconic Bee Bottle is Revived in Artful New Ways
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Sustainable Medication Expansions
Cabinet Health is Launching 14 Products at Target
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Lightweight Gin Bottles
Sipsmith's New Gin Bottle Design Cuts Its Weight by 20%
Low-Impact Cosmetics Packaging
Vetroplas Packaging Unveils a New Eco Packaging Range
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Honey-Based Artisanal Brands
Bee Inspired® Embraces the Farm to Body® Philosophy
Bag-in-Box Spirit Packaging
Mandatory Spirit Co. launches Australian-First 1.5l bag-in-boxes
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Spoon-Equipped Formula Lids
Chadwicks Launches a New Solution for Infant Formula Packaging
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Icy Pet Food Packaging
These Hydropac Ice Packs Work to Keep Pet Food Fresh During Shipping
Sustainable Chemical Refill Centers
The Friendly Chemical Co. Launches its New Refill Stations
Child-Resistant PET Bottles
Berry Launches Child-Resistant PET Bottles for Pharmaceutical Use
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Foaming Aluminum Packaging
Vetroplas and Envases Release a Wide-Neck Aluminum Foamer Bottle