With the use of Bluetooth Low Energy (BLE) beacons, proximity marketing has the ability to transform brick-and-mortar retail shops into extremely engaging digital destinations. This kind of technology is being used to draw consumers into a store, assist with navigation, compile wishlists, monitor staff and call out specific products.
One of the best things about this technology is that it can be easily worked into the fabric of a store's window displays, mannequins and digital product labels. To make this proximity marketing technology even better at hiding in plain sight, GE Lighting and ByteLight collaborated on an energy-saving LED lighting system that is capable of spotlighting promotions and revealing coupons to shoppers who have the Bluetooth feature enabled on their smartphones.
Target, Macy's and the Hudson's Bay Company are a few retailers that are currently experimenting with beacons for proximity marketing.
30 In-Store Beacon Applications
Proximity Marketing Turns Stores into Interactive Destinations:
Laura McQuarrie — Mar 4, 2016 — Business
30
Beacon-Powered Retail Platforms
Swirl's Mobile Marketing Platform Engages Consumers on a New Level
29
Beacon-Powered Pop-Ups
Hudson's Bay Company's LXR & Co. Pop-Up Boasts Beacon Shopping Capabilities
28
Mobile-Recognition Retail
LXR & Co.'s Innovation Store Uses the Thirdshelf App to Track Customers
27
Interactive Smart Beacon Displays
The Estimote Mirror Can Display Personalized Multimedia Content
26
Beacon Retail Tags
The New Displaydata 'Aura 29 BLE' Shelf Label will Display Promotions
25
Window Shopper-Engaging Beacons
Lyle & Scott's Carnaby Street Location was Outfitted with Beacons
24
Custom Shopping Map Apps
ParknShop x Beacon Technology is a Useful Shopping App Concept
23
Targeted Marketing Platforms
ST Beacon From SmarTone Helps Retailers Apply BLE Technology
22
Lifestyle-Oriented Retail Beacons
The New Barney's Manhattan Store Offers Shoppers Holistic Advice
21
Futuristic Shopping Beacons
The ‘Estimote’ Uses Your Smartphone to Customize Your Shopping Trips
20
Retail Beacon Platforms
The GPShopper App & In-Store Beacons Enhance Retail Engagement
19
Indoor Location-Based Services
GE Lighting and ByteLight Roll Out Next-Generation LED Lighting
18
Beacon Mall Apps
The 'Skybird' Mall App Connects Retail Beacons Through a Singular App
17
Korean Beauty Brand Flagships
The Sulwhasoo Flagship Store Features an In-House Spa
16
Analytical Retail Beacons
Shaftsbury Square's Use of iBeacon Tech Also Offers Feedback for Shops
15
Smartphone Coupon Campaigns
McDonald's Fast Food Restaurants in Georgia Trial Beacon Technology
14
Personalized Loyalty Keychains
Physical Cookie Brings the Web's Best to Brick and Mortar Shopping
13
Expansive Beacon Retail Networks
The Yext 'Xone' Beacon Network Offers Retailers Free Beacons
12
Retail-Based Airport Beacons
This Upgraded App Features a Dining and Shopping Directory
11
Paperless Retail Tags
Panasonics's Powershelf Electronic Shelf Labels Give Shoppers Special Deals
10
Geotagged Wishlist Apps
Wisher Uses Beacon Technology to Help You Find Your Friends Gifts
9
Beacon-Optimized Chocolate Shops
Laima Chocolate Shop Introduces Low Energy Beacons
8
Beacon-Embedded Mannequins
The Westfield Ted Baker Store Introduces Location-Based Technology
7
Supermarket Beacon Apps
The Target App will Begin Beacon Technology Testing in 50 Locations
6
Immersive Retail Beacons
Hudson’s Bay Company Introduces iBeacon at North American Locations
5
Tech Retail Beacons
Apple is Using Its Own iBeacons In Apple Stores
4
Targeted Beacon Technology
Macy's Beacon Retail Technology is About to Get More Precise
3
Instructional Beacon Shopping Ads
This TagPoints Ad Shows Viewers How to Use Beacon Technology
2
Staff-Tracking Beacon Applications
Chaotic Moon Uses Proximity Technology to Monitor Their Interns
1
Dessert Alert Beacons
Magnum and Tesco Team Up for an Enticing Ice Cream Promotion
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Weather-Triggered 3D Ads
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Connected Beer Jerseys
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AI Beauty Installations
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Phygital Fashion Retail Experiences
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Live Commerce Holiday Windows
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AI-Powered Supermarkets
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AR-Powered Furniture Lenses
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Wearable Conference-Focused Technology
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Pet-Monitoring Activity Trackers
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Digitally Led Bakery-Cafes
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IoT-Connected Traffic Beacons
This Traffic Beacon Concept Changes According to Needs
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
Sun-Mimicking Smart Fridges
Defy's NatureLight Technology Extends the Shelf Life of Stored Food
Edge AI Retail Technology
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Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
Elderly Customer-Reserved Retail Zones
JD Announced Exclusive Service Zones for Elderly Customers
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Digital Convenience Store Signage
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AI-Generated Shopping Campaigns
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Social Shopping Apps
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At-Home Healthcare Technologies
Best Buy Health and PwC Strategy& are Making Care More Accessible
Low-Waste Shopping Solutions
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Connected Fragrance Bottles
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Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
In-Store Bra-Fitting Technologies
Macy’s Implements FIT:MATCH Bra Fitting Technology in its Stores
Social City Exploration Apps
The 'Geometrik' App Connects Citizens and Businesses Together
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Device-Locating Digital Ecosystems
Google is Officially Launching its 'Find My Device' Service
Branded Customer Resale Marketplaces
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Cutting-Edge Retail POS Systems
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Efficiency-Driven Digital Ad Solutions
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AI-Powered Socialization Apps
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Digital CPG Catalogues
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Retail Food Preparation Stations
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Chromatic E-Ink Marketing Posters
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Self-Guided Cannabis Retail Experiences
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Ecommerce Returns Programs
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Updated Tech-Brand Store Locations
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Dual-Function Gas Lanterns
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Wearable Light Therapy Devices
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Text-Based Shopping Features
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Milk Carton QR Brochures
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Small-Format Retailers
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AI-Powered Inventory Tech
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Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Automotive Parking Lot Pop-Ups
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Offline Shopping Campaigns
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Multicolor Smart Lighting Products
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AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
AR-Based Map Features
Google Introduces the 'Search with Live View' Function for Google Maps
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
App-Powered Checkout Stores
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Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Visual Merchandising Planning
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Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Localized Networking Platforms
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Dating App-Themed Store Experiences
Tinder Opens Up a SwipeMart Store Location in Tokyo
Custom-Made Loyalty Apps
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Interactive Sandwich Billboards
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Retailer-Backed Holiday Experiences
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Money-Saving Grocery Apps
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Outdoor Sales Kiosks
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Video Call Shopping Services
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Inclusive Try-On Programs
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Event-Focused Smart Badges
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Efficient Wireless Technologies
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Marketing Insights Databases
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Smart Shopping Assistants
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Comprehensive Business Loyalty Solutions
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Location-Based Photo Sharing
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Locally Focused Footwear Stores
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Community Social Apps
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