Bolt Shopper Assistant is a new virtual shopping assistant and it helps to address several stumbling blocks that prevent potential customers from completing their orders or signing up for an account with a brand.
For first-time shoppers, the Shopper Assistant incentivizes them to create an account to receive a discount on their first order, and shoppers do not have to leave the site for that discount to be immediately applied to their order at checkout. For returning shoppers, Shopper Assistant creates a streamlined, personalized experience with a passwordless login and easy access to order history, previously viewed products, recommendations and more. Shopper Assistant helps to drive engagement and higher conversions at checkout.
The Shopper Assistant is now being used by retailers like TYLER'S, which reported additional increases in account registration, logged-in shopper rates and checkout conversions.
What's Driving This Trend
- Virtual Shopping Assistants
- The rise of virtual shopping assistants like Bolt's offer brands an opportunity to incentivize customers and drive engagement for higher conversions.
- Streamlined Shopping Experience
- Creating a personalized, streamlined shopping experience with passwordless login and easy access to order history, recommendations, and more can lead to increased engagement and conversion rates.
- Convenient Discounts
- Offering convenient discounts for first-time shoppers to incentivize account creation and immediate checkout can help prevent potential customers from dropping off during the checkout process.
Who This Affects Most
- Retail
- Virtual shopping assistants like Bolt's can be implemented by retailers to increase engagement, incentivize account creation and drive higher conversion rates with a personalized and convenient shopping experience.
- E-commerce
- E-commerce platforms can benefit from implementing virtual shopping assistants, like Bolt's, to improve the shopping experience, streamline the checkout process, and increase customer retention.
- Technology
- Developing and improving virtual shopping assistant technology offers technological innovation opportunities for businesses looking to enhance personalized experiences, increase customer engagement, and ultimately drive higher conversion rates.
