These frightful phobia features prey upon the fight-or-fight response that often comes from fear.
Whether it's scarevertising to give you a powerful incentive to buy a product or art that features common phobias to provoke emotion, it's clear that fear is the driving factor behind innovation in a number of industries.
Implications - A phobia is something that extends beyond simple fear and into a psychological inability to endure something. Some describe phobias as mental allergies, with those suffering from phobias experiencing an unexplainable anxiety to the thought of whatever they have the phobia of. The feature of common phobias in art or advertising will evoke a strong emotional reaction.
50 Frightful Phobia Features
48
Anti-Anorexia Art
Ivonne Thein's ‘Thirty-Two Kilos' Exhibit is Scary & Educative
47
Children's Nightmare Photography (UPDATE)
Scary Work by Joshua Hoffine
46
Sexy Surrealism
Miles Aldridge's Scary but Sensual Photography
45
Bloody Clown Photography
Tim Engle's 'Clowning Around' is Exactly Why I'm Scared of Clowns
44
Best Buy Fearful of People Dressed Like Its Employees
43
H1N1 Fashion
Cheeky Clothing Adds Humor to Fear of Swine Flu Symptoms
42
Murder As Art
Fearsome Illustrations by Angelo Di Marco
41
Laughable Phobias
Julia Icenogle Illustrates a Humorous Guide to Your Deepest Fears
40
Political Scarevertising
Actual Sarah Palin Quotes Frighten You Into Voting
39
Animal Feartography
Giacomo Brunelli's Pictures of Mild Animals With Wild Expressions
38
Scary Scenario Plushies
Upsetting and Macabre Children's Toys
37
Scary Staretography
Madisyn Ritland Has Eerie Eyes for Marie Claire Italia
36
Feartography
Tiago Ribeiro Recreates Common 'Phobias'
35
Semen Scarevertising
Doc Morris Ads Use Hitler & Bin Laden Sperm to Sell Condoms
34
Banned Scarevertising
Shocking NHS Video for Teen Pregnancy Banned from YouTube
33
Fearsome Bras
Freaky Boob Support at the Toronto Burlesque Festival
32
Funny Phobiads
Downy Softener Campaign: Your Clothes Are Not There
31
Brutal Advertising
Fear Net Twisted & Scary Ads
30
Maniacal Mannquins
Scary Store Displays for Creative Minds
29
Scared Straight Ads
Horror Night on Discovery Channel
28
Human Interaction Photography
Reno Ranger Captures ‘Love, Hate, Bigotry, Fear & Desire’
27
Mannequin Scarevertising
Fantastic Ads to Promote Sales by Harvey Nichols
26
Unfortunate Scarevertising
Condomi Condoms Frighten Potential Buyers
25
Viral Virus Scares
Conficker Computer Worm Expected to Wreak Havoc on April 1
24
Interactive Bombing Maps
Carlos Labs Scary Scenario Maps Lets You Test Virtual Weapons
23
Horror Movie Portals
MySpace Launches New Fear Channel for Scary Movie Fans
22
Black Magic Scarevertising
Hair Vitalizer Voodoo Doll
21
Superhuman Scarevertising
Freightliner Trucks Instill Fear in Superman and the Incredible Hulk
20
Interactive Apocalypse Scenarios
Slate's 'Choose Your Own Apocalypse' Reveals Common Fears
19
Pop Up Books For Adults 2
Book of Phobias
18
Circus Freaktograpy
An Eclectic Arrangment of Scary Performers in 'Traume'
17
Career Scarevertising
Jobsintown.de Barber's Cape
16
Scary Disney Footage
80 Years Later, This Retro Animation is Still Relevant
15
Teen Homophobia Awareness Films
"By The Way, I'm Gay"
14
Scary Listening Promos
BBC Radio Science Fiction Ad Scares You Into Listening
13
Fear-Based Facebook Groups
Viewers Terrified of Swedish Model in Apoliva Commercial
12
Cashing In On Homophobia
Girl Sues School Over Brokeback Screening
11
Science-Fiction Scarevertising
Sci-Fi Channel Campaign Mimics Vintage Movie Posters
10
Selling Suede With Murder
Killer Ad Scares Men From Buying Gifts
9
Kid Killing Commercials
The Pedestrian Council of Australia Uses Scare Tactics in New Ads
8
Overzealous PSAs
1979 Swine Flu PSA Evokes Laughter Instead of Fear
7
Virtually Conquer Your Fears
Play Away Your Phobia
6
Spoof Exercise Strategies
The Vinnie Jones Attack Cardio Workout Relies on Fear
5
Skin-Crawling Commercials
13th Street Channel Shows Off Its Scare Tactics
4
Fear-Mongering Movies
New 2012 Trailer Expands on Teaser & Fear of the End (UPDATE)
3
Monkey Suits to Scare Real Monkeys
Lucknow Railyway Security
2
Fear-Killing Flowers
Lavender Proven To Naturally Reduce Stress and Anxiety
1
Craigslist to Battle Phobias
Haunted House Seekers
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Superhero-Inspired Soccer Shoes
These Conceptual Marvel x Nike Football Sneakers are Comic-Like
Futuristic Supercar Designs
These Bugatti Custom Vehicle Designs by FLYBYARTIST are Rugged
Sleek Minimal Sneaker Colorways
The Air Jordan 4 Fear Colorway is Set to Return
Batman-Themed Kitchen Appliances
Paul Parsons Creates Themed Kitchen Appliance Concepts
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Sour Candy Challenges
1UP Candy's Kit Challenges Sour Candy Fans to Keep a Straight Face
Mismatched Creature Feature Sneakers
The PUMA x Gremlins Collection Celebrates the Film Series
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
All-Black Mystery Sodas
This Zero-Sugar What the Fanta Has a Secret Flavor and a Striking Color
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Emergency Shelter Robot Companions
The 'POWER HUG' Robot Concept Offers Warmth and Comfort
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Novel Home Security Concepts
Swift Creatives Introduces 'Sculptural Surveillance'
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Collaborative Monochrome Lifestyle Sneakers
Nike Unveils Its Air Force 1 'Terror Squad' Sneakers
Expansive Halloween Candy Collections
The Mars Wrigley 2023 Halloween Candies are Spooky
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Horror Media Creation Games
In 'Content Warning,' Players Aim to Create Viral Horror Videos
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Spooky Charming Pet Portraits
Crown & Paw Unveils Spooky Halloween Collection to Showcase Pets
Monstrous-Inspired Heeled Shoes
I Wanna Bangkok Presents the Hulkfoot and Bigfoot Shoes
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Spooky Cartoon Sneakers
The Simpsons x adidas Rivalry 86 Low 'Treehouse of Horror' Shoe is Playful
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Film-Themed Cookbooks
A24's Scrounging Cookbook Takes Cues from Unusual Movie Meals
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Paranormal Fashion Dolls
The Monster High Annabelle Doll Was Inspired by The Conjuring
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Female-Focused Sneaker Collabs
The PF Flyers x Chillhouse Collab Has Prints Inspired by Press-Ons
Horror-Themed Overnight Experiences
The Warner Bros Icons of Horror Sees Iconic Wax Figures
AR Monster Wines
19 Crimes & Universal Monsters Created Limited-Edition Halloween Wines
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Horror Film-Inspired Cookbooks
The Death for Dinner Cookbook by Zach Neil Has 60 Recipes
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
Content House-Backed Collections
FaZe Clan and Nike Debut a New Apparel and Footwear Collaboration
VR Physiotherapy Tools
A Team of UniSA Researchers Created Superhero Therapy for Pain Management
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Retro Collaborative Textural Sneakers
Fear of God and adidas Present a Collaborative 86 Lo Shoe
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Newspaper-Inspired Apparel Collections
PUMA and STAPLE's Collection Is Inspired by Gidra Newspaper
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Futuristic Vision Design Books
Nike Introduces the New No Finish Line Book Highlighting the Future
Villainous Board Game Campaigns
The Monopoly All is Fair Campaign Leans into Competition
Hangover-Fixing Pop-Ups
The Pho-Fix Shares Free Bowls of Pho and IV Drips
Oversized Winter Fashion Collections
Fear of God's American Symphony Collection Has Dropped
Nostalgic Emo Band-Inspired Shoes
adidas is Channelling Teen Angst with the Fall Out Boy Sneakers
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Hidden Discrimination Books
'Throwaway Comments' Fights Microaggressions in the Workplace
Faceless Mother Campaigns
Peanut's Invisible Mothers Visualizes the Solitude Women Experience
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Spooky Marshmallow Square Snacks
Kellogg's Rice Krispies Scares are Limited-Edition
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Superhero-Inspired Sneaker Designs
BAIT Redesigns PUMA’s RS-X in Celebration of The Flash
Spooky Fashion Collections
The PLEASURES and Eastpak Capsule is Debuted Via an Eerie Photoshoot
Quickly Accessible Health Information
YouTube's Announced First Aid Information Shelves
Jamaican Folklore-Inspired Fall Fashion
Nicholas Daley Unveils the Anasi Rhythm Capsule for FW24
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
Haunted Marshmallow Cereals
Chocolate Lucky Charms Limited Edition Haunted Features Spooky Shapes
Customizable Content Effects
Google Introduces New Editing Features to the Photos App
Flying Umbrella Prototypes
This Hands-Free Device Hovers Above You to Protect From the Rain
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
QSR-Backed NFT Collections
McDonald's Singapore Releases 2,000 Limited Edition Grimace NFTs
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Cult Movies-Inspired Graphic Streetwear
Place+Faces Presents the Film Club Collection
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
AI-Based Experiential Campaigns
#KnowtheSigns Uses AI to Raise Awareness on World Diabetes Day
Villainous Comic Character Makeup
The Revolution Beauty x DC Super-Villains Collection is Playful
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Romantic Allergy Medication Campaigns
This Astepro Allergy Campaign Stars Meghann Fahy
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Horror-Themed QSR Short Films
The Jack In The Box 'Feeding Time' Short Film Offers Free Food
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Problem-Based Website Ideas
Painkiller Ideas Offers a Database of Real Consumer Problems
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Animation Movie-Themed Tech Accessories
CASETiFY Unveils Latest Monsters Inc. Smartphone Cases
Digital Audio-Visual Exhibitions
'Future Shock' by 180 Studios and FACT Magazine is Online
Adorable Heart-shaped Cookie Sets
FOMO Baking Co. Boasts a Valentine's Day Cookie Set
Visual Payment Apps
Vizme Turns the Experience of Sending or Spending Money Into Stories
Medicine-Inspired Artful Shows
Beverly Fishman Presents the Something for the Pain Exhibition
Chronic Psychosis-Aiding Apps
The SloMo App is Designed to Help Patients Slow Down Thoughts
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Spooky Halloween Candy Treats
Reese's Peanut Butter Skeletons Come in Several Cute Varieties
Gruesome Horror Film Soaps
The Terrifier Blood & Bubbles Soap is Officially Licensed
Branded Pregnancy Scans
Marmite is Inviting Parents to Discover the Nature of Their Unborn Child
Irish Folklore-Inspired Fashion
UNDERCOVER Presents its New Collection for the SS24 Season
Bold Spidery Mascaras
Bakeup's Tarantulash Creates Statement-Making Signature Looks
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Stress-Reducing Breathing Balls
This Ball Mimics Users' Breathing Patterns In Tangible Form
Spooky Personal Care Products
The Bath & Body Works Halloween Collection Has Almost 100 Items
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Pet Brand Playlists
Nineteen85 Produced Fancy Feast's Savoury Cravings™ Power of the Purr Playlist
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Inflated Vibrant Futuristic Buses
Midjourney Helped Create the Mutated School Bus Design
Human Physio-Themed Lamps
Taras Yoom Designs the Dif Lamp with Physiological Themes
Minimal Fall-Ready Luxe Streetwear
Fear of God Presents its Latest Capsule for Fall 2023
90s Horror-Inspired Podcasts
Are You Afraid of the Dark? The Official Podcast is Spooky
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Celebratory Claymation Fashions
The the Nightmare Before Christmas Collection is at Hot Topic
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space