These frightful phobia features prey upon the fight-or-fight response that often comes from fear.
Whether it's scarevertising to give you a powerful incentive to buy a product or art that features common phobias to provoke emotion, it's clear that fear is the driving factor behind innovation in a number of industries.
Implications - A phobia is something that extends beyond simple fear and into a psychological inability to endure something. Some describe phobias as mental allergies, with those suffering from phobias experiencing an unexplainable anxiety to the thought of whatever they have the phobia of. The feature of common phobias in art or advertising will evoke a strong emotional reaction.
50 Frightful Phobia Features
48
Anti-Anorexia Art
Ivonne Thein's ‘Thirty-Two Kilos' Exhibit is Scary & Educative
47
Children's Nightmare Photography (UPDATE)
Scary Work by Joshua Hoffine
46
Sexy Surrealism
Miles Aldridge's Scary but Sensual Photography
45
Bloody Clown Photography
Tim Engle's 'Clowning Around' is Exactly Why I'm Scared of Clowns
44
Best Buy Fearful of People Dressed Like Its Employees
43
H1N1 Fashion
Cheeky Clothing Adds Humor to Fear of Swine Flu Symptoms
42
Murder As Art
Fearsome Illustrations by Angelo Di Marco
41
Laughable Phobias
Julia Icenogle Illustrates a Humorous Guide to Your Deepest Fears
40
Political Scarevertising
Actual Sarah Palin Quotes Frighten You Into Voting
39
Animal Feartography
Giacomo Brunelli's Pictures of Mild Animals With Wild Expressions
38
Scary Scenario Plushies
Upsetting and Macabre Children's Toys
37
Scary Staretography
Madisyn Ritland Has Eerie Eyes for Marie Claire Italia
36
Feartography
Tiago Ribeiro Recreates Common 'Phobias'
35
Semen Scarevertising
Doc Morris Ads Use Hitler & Bin Laden Sperm to Sell Condoms
34
Banned Scarevertising
Shocking NHS Video for Teen Pregnancy Banned from YouTube
33
Fearsome Bras
Freaky Boob Support at the Toronto Burlesque Festival
32
Funny Phobiads
Downy Softener Campaign: Your Clothes Are Not There
31
Brutal Advertising
Fear Net Twisted & Scary Ads
30
Maniacal Mannquins
Scary Store Displays for Creative Minds
29
Scared Straight Ads
Horror Night on Discovery Channel
28
Human Interaction Photography
Reno Ranger Captures ‘Love, Hate, Bigotry, Fear & Desire’
27
Mannequin Scarevertising
Fantastic Ads to Promote Sales by Harvey Nichols
26
Unfortunate Scarevertising
Condomi Condoms Frighten Potential Buyers
25
Viral Virus Scares
Conficker Computer Worm Expected to Wreak Havoc on April 1
24
Interactive Bombing Maps
Carlos Labs Scary Scenario Maps Lets You Test Virtual Weapons
23
Horror Movie Portals
MySpace Launches New Fear Channel for Scary Movie Fans
22
Black Magic Scarevertising
Hair Vitalizer Voodoo Doll
21
Superhuman Scarevertising
Freightliner Trucks Instill Fear in Superman and the Incredible Hulk
20
Interactive Apocalypse Scenarios
Slate's 'Choose Your Own Apocalypse' Reveals Common Fears
19
Pop Up Books For Adults 2
Book of Phobias
18
Circus Freaktograpy
An Eclectic Arrangment of Scary Performers in 'Traume'
17
Career Scarevertising
Jobsintown.de Barber's Cape
16
Scary Disney Footage
80 Years Later, This Retro Animation is Still Relevant
15
Teen Homophobia Awareness Films
"By The Way, I'm Gay"
14
Scary Listening Promos
BBC Radio Science Fiction Ad Scares You Into Listening
13
Fear-Based Facebook Groups
Viewers Terrified of Swedish Model in Apoliva Commercial
12
Cashing In On Homophobia
Girl Sues School Over Brokeback Screening
11
Science-Fiction Scarevertising
Sci-Fi Channel Campaign Mimics Vintage Movie Posters
10
Selling Suede With Murder
Killer Ad Scares Men From Buying Gifts
9
Kid Killing Commercials
The Pedestrian Council of Australia Uses Scare Tactics in New Ads
8
Overzealous PSAs
1979 Swine Flu PSA Evokes Laughter Instead of Fear
7
Virtually Conquer Your Fears
Play Away Your Phobia
6
Spoof Exercise Strategies
The Vinnie Jones Attack Cardio Workout Relies on Fear
5
Skin-Crawling Commercials
13th Street Channel Shows Off Its Scare Tactics
4
Fear-Mongering Movies
New 2012 Trailer Expands on Teaser & Fear of the End (UPDATE)
3
Monkey Suits to Scare Real Monkeys
Lucknow Railyway Security
2
Fear-Killing Flowers
Lavender Proven To Naturally Reduce Stress and Anxiety
1
Craigslist to Battle Phobias
Haunted House Seekers
Related Ideas
Superhero Lifestyle Collections
Disney Drops Brand Collabs for The Fantastic Four: First Steps
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Viral Non-AI Christmas Ads
Intermarché’s “Le mal aimé” Ad Was Made by an 80-Person Team
Interactive Fashion Horror Games
The Room by Gentle Monster Reimagines Brand Storytelling
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Miniature Horror Figures
The New Pop Mart Chucky blind-box collectible figures are Playful
Creative Online Social Networks
BuzzFeed Introduces the New BF Island Social Network
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Sci-Fi Thriller Insurance Ads
State Farm's Severance-Inspired Car Insurance Ad Speaks to Gen Z & X
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
AI-Satirical Ad Spots
Dollar Shave Club Uses Generative AI To Skewer Tech Hype
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Vibrant Mental Health Campaigns
CDC Has Launched the Playfully Illustrated Free Mind
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Sci-Fi Sneaker Capsules
PUMA x E.T. Collection Has Nostalgic Graphics Through Footwear and Apparel
Characterized Monster Wines
19 Crimes Reprises its Glow-In-The-Dark Universal Monsters Collection
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Illustrative Tech Accessories
CASETiFY Celebrates Richard Scarry's Playful Work
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Iconic Film-Inspired Fashion Campaigns
Emilia Wickstead Taps Alfred Hitchcock's Vertigo
Ancient Egypt Soda Designs
The Pepsi Egypt Limited-Edition Can Celebrates Pharaonic Artistry
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Horror Franchise Soda Ranges
These Fanta Sodas Showcase Horror Film Characters
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Horror Doll Collectibles
Pop Mart's Blind Box Chucky Franchise Series Shares Scary Surprises
Collectible-Inspired Chocolates
A Viral Monster Plush Inspired Palm Bites’ New Confections
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Smile-Focused Running Campaigns
Goody's® Pain Relief Debuts Positivity-Focused Smile 20 Campaign
Fuzzy Cereal Boxes
General Mills X Jim Henson Company Made a First-of-Its-Kind Franken Berry Box
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Nightmarish Mobile Campaigns
Liquid Death Created the Cellphone Bill Character for Boost Mobile
GenAI Mascot Campaigns
Fiverr's Prompt and Punishment Introduces AI-Generated Garry
Horror Franchise Vodka Spirits
Ghost Face Vodka Was Announced by Matthew Lillard's Macabre Spirits
Performance Basketball Footwear
Adidas Fear of God Athletics Basketball III Nods Signature Design
Dating-Inspired Plush Collectibles
Common Relationship Behaviors Inspired the Bad Date Bears
Festive Scratch-and-Sniff Billboards
Subway's Interactive Ad Shares the Aroma of Stuffing
Typography Food Campaigns
Pumpui Unveils a Custom Typeface to Differentiate Korean-Style Products
Educational Valentine's Campaigns
No More’s 'Language of Love' Campaign Exposes Coercive Control
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Cake-Themed Commercials
KFC Thailand’s Birthday Ad Turns the World Into Cake
Gun Violence Prevention Films
Sandy Hook Promise Turns a Childhood Symbol Into a Call for Action
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Limited-Edition Spooky Makeup Collections
Annabelle Cosmetics is Gearing Up for Halloween
Social-Media-Inspired Noodle Lines
The Indomie 'Hype Abis' Line Features Viral Flavor Profiles
Whimsy Art Exhibitions
House of Creatures at Milan Design Week Presents Symbolic Objects
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Sleep Poverty Awareness Campaigns
Ikea Canada Introduces the Sleepless Lamp Calmpaign
Revived 90s Commercials
Gushers' FruitHead Short Horror Film Reimagines a Nostalgic Ad
Anti-Counterfeit Campaigns
This Vaseline Nigerian Prince Campaign Warns Against Fake Products
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Fun-Centered Social Platforms
BuzzFeed Island Makes Internet Experiences Joyful & Quirky Again
After-Dark Pizza Ads
Morrisons' Market Street Halloween Pizza Ads Transform at Night
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Immersive Horror-Inspired Attractions
Six Flags Channels The Conjuring: Beyond Fear
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
Conceptual Memory-Themed Fashion
Paranoid FW25 Explores Identity Through Nostalgia and Nature
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Limited-Edition Halloween Treats
Kellanova Brands Debut Exclusive Treats for Halloween
Commemorative Monster-Themed Cans
Pabst Blue Ribbon Unveils Godzilla Can Designs
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Skateboarder-Inspired Footwear Spots
Nike SB Introduced the 'Nyjah 4'
Satirical Destination Marketing Videos
The Viral Switzerland is Fake is Cheeky and Tech-Driven
Game-Themed Sour Candy Products
The Face Twisters Sour Candy Challenge Features Five Levels
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Morbid Apparel Collections
True Crime Collective's 'Killer Clothing' is Inspired by Infamy
Minimal Court Collections
The adidas Fear of God Athletics FW25 Line Merges Sport & Simplicity
Animated Footwear Campaigns
Vivobarefoot Unveils Free Your Feet Campaign Through Joyful Animation
Ghost-Themed Snack Products
These General Mills Halloween Products Come in Three Options
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Relatable Mother's Day Campaigns
The Teleflora 'If You've Worried' Ad Focuses on 'Mom Guilt'
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Interactive Embrace Billboards
giffgaff's Huggable Poster Conveys the Feeling of Being Valued
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Traveler-Focused Nutrition Features
Flykitt Expands Its Health-Focused Travel Technology Suite
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Heroic Sunscreens
Evil Ray Positions the Sun as the Skin's Worst Enemy
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Product-Inspired Halloween Looks
Aldi and EllaDoesFX Created a Look Inspired by Professor Peppy
Surreal Eyewear Collections
Schiaparelli's Fetish Sunglasses Capsule Represents a Bold Evolution
Empowered Athlete Campaigns
Nike's "Why Do It?" Reintroduces "Just Do It" to a New Generation
Storybook Travel Agencies
Dr. Seuss Travel Agency Turns Classic Books into Imaginary Destinations
Horror Print Capsules
Terrifier x WACKO MARIA SS26 Collection Features Shirts and Heavyweight Tees
Halloween-Themed Pet Product Collections
The PetSmart Thrills & Chills Collection is Expansive
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Viral Face Generators
CrazyFace Generates Fun, Viral YouTube Faces from a User's Photos
Horrific Beer-Themed Comics
Garage Beer and Illustrator Tim Jacobus Partnered for Garage Fear
Sportwear Core Lines
The No Fear Sport Basics Line Introduces Everyday Athletic Essentials
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Spooky Slasher Movie Experiences
Universal Studios Halloween Horror Nights Features Art the Clown
Mascot-Forward Newspaper Campaigns
Ellie the Elephant Becomes a New York Times Subscriber
Scam-Detecting Online Protection Platforms
The McAfee Scam Detector is Included in All Core Plans
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Robust Childhood Cancer Campaigns
Childhood Cancer Canada Launches 'Let's Face the Unimaginable'
Curated Horror Subscriptions
the Tales of the Weird Subscription Offered Eerie Stories
Horror Clown Clogs
Crocs Classic Clog Pennywise Unites Horror Iconography with Playful Detailing
Spooky Pajama Sets
Patpat is Promoting a New Seasonal Line of Coordinated Halloween Pajamas
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Spooky Single-Ingredient Treats
GivePet Created Its First Freeze-Dried Halloween-Themed Cat Treats
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Purpose-Driven Brand Storytelling Platforms
Hellonation Has Debuted Its Edvertising Model
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
Halloween-Themed Advent Calendars
The 13 Nights of Halloween Advent Calendar Builds Excitement
Niche Club Apps
Phictly Connects Fans of Books, Movies & Shows in Small, Engaged Groups
Elevated Modern Womenswear Debut
Fear of God Unveils Debut Womenswear Collection Nine
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Stigma-Addressing Diabetes Shorts
Abbott Has Released a New Short Film — Above the Bias
Nostalgic Film-Inspired Puzzle Sets
Pester78 Creates the Monster's Inc-Inspired Set of Boo's Door
BFF-Themed Financial App Campaigns
Experian Embraces the Concept of 'Big Financial Friend'
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Whimsical Soccer-Themed Illustrations
Visa Commissions Art in Connection to FIFA World Cup
Halloween Season Candy Campaigns
World Business Chicago is Promoting Chicago-Based Candy
Hyperreal Safety Installations
Sunburnt Car by TBWA\Eleven Visualizes In-Car UV Exposure
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Fake Video Gaming Essays
Super Eyepatch Wolf Explores Imaginary Gaming Worlds
Lead Protection Tools
Spider Labs Has Introduced Fake Lead Protection
Book-Themed Plush Collectibles
Punchkins’ Book Plushies Celebrate a Love of Reading
Brand Recognition Games
Product Guesser Tests Brand Recognition Through Interactive Play Tool
Humorous Losers-Focused Campaigns
Miller Lite Introduces the League Losers Billboards
Glow-in-the-Dark Prescription Bottles
Glowing Relief Packaging Features Photoluminescent Ink
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism
AI-Powered Scam Alerts
Meta Launches Scam Protection Features Across Its Social Platforms