The Pedestrian Council of Australia Uses Scare Tactics in New Ads

 - Jul 5, 2009
References: saatchi & adsoftheworld
The Pedestrian Council of Australia drives their message home with their shocking new advertisements created by none other than Saatchi & Saatchi in Sydney, Australia.

With help from photographer Gary Sheppard, the ads show kids being hit by vehicles, becoming airborne and eventually coming to an abrupt stop on the pavement. The ads simply state, "Kill a kid. Kill a family. Slow down in school zones."

An important message that I think Saatchi & Saatchi gets across quite well.