Slate.com's 'Choose Your Own Apocalypse' tool sounds pessimistic, but it's actually a clever insight into how we view the troubles that plague our society.
'Choose Your Own Apocalypse' lets you highlight common scenarios that could wipe out the United States, like loose nukes, an Israel-Arab war, antibiotic resistance, and obesity. You select up to five scenarios, and Slate's tool shows you where you measure up compared to other Slate.com readers.
Implications - A business that provides its clients with interactive and engaging products will find themselves in an advantageous position. Consumers will be more likely drawn to such products as they offer a sense of control and empowerment.