Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Slate's 'Choose Your Own Apocalypse' Reveals Common Fears

 - Aug 15, 2009   Updated: Jul 7 2011
References: slate & sdn.slate
Slate.com's 'Choose Your Own Apocalypse' tool sounds pessimistic, but it's actually a clever insight into how we view the troubles that plague our society.

'Choose Your Own Apocalypse' lets you highlight common scenarios that could wipe out the United States, like loose nukes, an Israel-Arab war, antibiotic resistance, and obesity. You select up to five scenarios, and Slate's tool shows you where you measure up compared to other Slate.com readers.

Implications - A business that provides its clients with interactive and engaging products will find themselves in an advantageous position. Consumers will be more likely drawn to such products as they offer a sense of control and empowerment.