Swiss clothing and footwear brand Suede promote their ‘killer’ suede leather jackets a little too literally.
An attractive woman wearing the aforementioned suede leather jacket sits on the side of the bed loading up a riffle with bullets with a sinister look on her face while a naked guy (presumably one she just had sex with) lies behind her on the bed.
I am not sure this is the best way to get men to buy their girlfriends or wives one of those jackets....
The ad was photographed by Oliver Nanzig for KSB/SJ (Zurich, Switzerland) with art director Charles Blunier and copywriter Adrian Hoenicke.
Key Themes Behind This Trend
- Controversial Advertising
- There is a trend of companies using shocking or controversial ads to grab attention and generate buzz, although it can be risky and potentially damaging to their brand.
- Leather Suede Clothing
- Consumers are showing an increased interest in suede leather clothing and accessories, creating opportunities for companies to innovate in design and production methods for this material.
- Gender Stereotyping in Advertising
- As more consumers push back against gender stereotypes in media, there is a trend of companies rethinking their advertising strategies to avoid offending or alienating potential customers.
Where This Applies
- Fashion Retail
- Fashion retailers can leverage the trend for leather suede clothing by expanding their product lines and experimenting with new styles and designs to attract customers.
- Advertising
- As companies look for ways to stand out in a crowded market, there are opportunities for advertising agencies to use bold and unique strategies to capture consumer attention and build brand awareness.
- Marketing
- Marketing professionals can create innovative campaigns that challenge gender stereotypes and promote inclusivity and diversity to appeal to a wider audience and build brand loyalty.
