Promova's 'Say It Anyway' Campaign Tackles Common Speaking Fears
Valeriia Voloshko — May 28, 2026 — Tech
References: promova
The “Say It Anyway” campaign by Promova encourages learners to speak before they feel fully confident, showing that confidence comes through practice, not perfect grammar. Featuring Ukrainian boxing champion Oleksandr Usyk, the campaign highlights relatable language-learning struggles like fear of mistakes, accents, or not knowing the right words.
Usyk’s viral phrases, including “I am feel” and “I don’t speak English, I speak boxing,” have gained millions of views online. For him, learning English is part of his career, and every interview becomes practice. “You do not wait to feel confident in a foreign language. You speak to become confident,” said Promova CEO Andrew Will Skrypnyk.
The campaign launched across YouTube and Meta ahead of Usyk’s May 23 fight with Ricardo “Rico” Verhoeven. It is the latest step in Promova’s partnership with Usyk, who earlier became the platform’s Chief Discipline Officer.
Usyk’s viral phrases, including “I am feel” and “I don’t speak English, I speak boxing,” have gained millions of views online. For him, learning English is part of his career, and every interview becomes practice. “You do not wait to feel confident in a foreign language. You speak to become confident,” said Promova CEO Andrew Will Skrypnyk.
The campaign launched across YouTube and Meta ahead of Usyk’s May 23 fight with Ricardo “Rico” Verhoeven. It is the latest step in Promova’s partnership with Usyk, who earlier became the platform’s Chief Discipline Officer.
Trend Themes
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Influencer-led Language Learning — Celebrity and micro-influencer partnerships are turning personal language journeys into scalable learning content that blends authenticity with pedagogy.
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Mistake-positive Marketing — Campaigns that normalize errors and highlight progress over perfection are reshaping learner expectations and reducing barriers to speaking practice.
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Micro-practice Fluency — Short, context-driven speaking moments and interview-style touchpoints are emerging as core formats for building confidence through repeated, bite-sized practice.
Industry Implications
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Edtech Platforms — Language apps and course providers can integrate authentic celebrity-led modules and flawed-speech examples to increase engagement and retention among hesitant speakers.
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Sports Sponsorships — Athlete-brand collaborations are extending beyond endorsements into educational storytelling that leverages sports narratives to humanize learning journeys.
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Social Media Advertising — Short-form video ad strategies that amplify viral, relatable language moments are enabling campaigns to normalize imperfect speech while driving organic reach.
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