The October 2018 interactive initiatives present the manner, in which brands and organizations are reaching consumers directly. Whether it be through a gamified experience like Verizon's AR scavenger hunt on Snapchat or clever mystery-inducing packaging such as Cheetos' photochromatic bag, this type of marketing leaves both the consumer delighted and raises awareness for the company.
A strategy that has flourished for the past few months is present in the October 2018 interactive list as well. That is the social media-savvy installations. An example of that is Candytopia — a real-life Candy Wonderland, that opened doors in New York and San Francisco. These projects offer visitors a well-curated and Instragrammable environment that is a whimsical break from the daily reality. With the rising popularity of the mobile application, brands are capturing consumer attention through photo-friendly installations.
Top 30 Interactive Trends in October
30
Unconventional Advertising Strategies
Wakino Ad Company's Clever Meta-Advertisement is Interactive
29
Augmented Reality Scavenger Hunts
Verizon Runs a Snapchat Contest, Relying on AR and Geolocation
28
Whimsically Interactive Candy Installations
Candytopia is a Vibrant Real-Life Candy Wonderland
27
Competitive Puzzle Games
OnePlus' 'Crackables' is an Intense Puzzle Game with a Distinct Prize
26
Clever Photochromic Packaging Designs
Cheetos' Packaging Strategy is Interactive and Entertaining
25
Pop-Up Well-Being Playgrounds
The 'Paradise Now' Urban Outdoor Spa Offers Complimentary Sessions
24
Facial Recognition Tech Installations
R Luke Dubois & Zach Lieberman's Piece is Somewhat Dystopian
23
Cocktail-Paired Chocolates
The Pop-Up Kit Kat Bar Pairs Cocktails with New Chocolate Flavors
22
AR Cartoon Home Experiences
Samsung's 'Doorways' Shows Smart Products in the Family Guy Home
21
Multi-Sensory Pizza Exhibits
'The Pizza Experience' in Los Angeles is a Pop-Up Pizza-Themed Museum
20
Century-Long Marketing Campaigns
Louis XIII's '100 Years' is Essentially a Musical Time Capsule
19
Edible Supermarket Exhibitions
Tesco Finest is Celebrating Its 20th Birthday in an Immersive Way
18
Gamified Pizza Boxes
This Scannable Pizza Hut Box Shares an Augmented Reality Beanbag Game
17
Multi-Storey Fashion Townhouses
Matchesfashion.com Created an Experiential Retail Hub in London
16
Personalized In-Store Wishlists
The Conran Shop & Pinterest are Simplifying Shopping Experiences
15
Tequila Brand Boxing Events
Tequila Cazadores' Bartender Boxing Finals Combine Combat and Mixology
14
Soundproof Spicy Sauce Booths
Popeyes' Soundproof Booth Offers a Space to Try Its Spicy Sauce
13
Forest-Hidden Beer Contests
The Busch in the Forest Contest Boasts Medallions in America's Forests
12
Sizable Exclusive Sneaker Releases
The YEEZY BOOST 350 V2 are Made Available to a Mass Audience
11
Footwear Customization Campaigns
Sergio Rossi's WeChat Campaign Lets People Design Their Own Shoes
10
International Cuisine Pronunciation Guides
Magnet & The Food People Launch an Informative Post
9
Immersive Underwater Parties
Desperados Made the World's Deepest Dance Floor & an Underwater Party
8
AI Fashion Activations
New Balance Used AI to Seek Out Fashionable Individuals at NYFW
7
Radius Targeting Ad Tools
Two Snapchat Geo-Targeting Tools Let Marketers Set Location-Based Ads
6
Mystery Candy Bar Contests
Dylan's Candy Bar is Rolling Out Its 2018 Mystery Flavor
5
Geo-Targeted Taxi Ads
Some NYC Taxis Now Feature American Express Geo-Targeted Ads
4
Cheese Toast Giveaways
Sizzler is Celebrating National Cheese Toast Day with Free Cheese Toast
3
Football Fan Experience Specialists
The Marriott and NFL are Looking to Fill a Special Position
2
Uniting Exercise Challenges
Juntas Imparables is Mexico's First Nike Women’s Just Do It Campaign
1
Geolocation-Based Automotive Ads
Geo-Targeted Honda Ads Aim to Bring Customers In-Store
Related Ideas
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Unified Grocery Shopping Platforms
Instacart Debuts New All-in-One 'Connected Stores' Platform
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Dynamic Metaverse Billboards
Roblox is Allowing Brands to Put 3D Promos in Virtual Worlds & Games
Interactive Travel Map Apps
The 'Proxi' Travel App Offers Curated Travel Plans and More
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Whimsical Candy Suites
Haribo's Treat Retreat Immerses All Ages in a Whimsically Joyful Experience
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
AR Halloween Costume Try-Ons
Snap Inc. and Disguise Release a New Halloween AR Shopping Feature
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Product-Tracking Digital Brochures
'Another Tomorrow' Partnered with 'EVRYTHNG' for Transparency
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
Gen Alpha-Targeted Ice Cream Trucks
Unilever Taps Robomart to Launch 'The Ice Cream Shop'
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Halloween Food-Delivery Campaigns
Grubhub is Encouraging Customers to Order-In with New Campaign
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
AR-Powered Cereal Games
The Lucky Charms Journey to the Magic Gems Game is Immersive
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Advertising E-Commerce Tools
Tokens Launches the Valor E-Commerce Platform for QR Code Advertising
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Streamlined Shoppable Video Ads
Instacart Launches New Shoppable Video Ads in 'Ads Manager'
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
AI-Curated Art Exhibits
The Woods Art Institute Launches 'The Art of Trending' Exhibit
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
Halloween Burrito Promotions
Chipotle Taps Social Platform BeReal for Its Boorito Promotion
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
AR-Enabled Cereal Packaging
Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
AR-Enabled Advent Calendars
The Lindt TEDDY Augmented Reality Advent Calendar is Interactive
Candy-Filled Gaming Experiences
HI-CHEW is Integrated in Fortnite for a Limited Time
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Earth-Honoring AR Games
Balenciaga Launches the Regenerative Agriculture Experience
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
iOS-Influenced Travel Apps
Uber’s Redesigned App Uses the Latest iPhone Features on iOS 16
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Dating App-Themed Store Experiences
Tinder Opens Up a SwipeMart Store Location in Tokyo
Child President Campaigns
The Tech Interactive Launches "President for a Day" Contest with Zigazoo
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Relaxed Interactive Mobile Games
Nintendo and Niantic Join Forces on the Pikmin Finder Game
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes