The makeup and self-care world is always changing to offer consumers the latest in beauty and this list of October 2018 cosmetic trends highlights some of the ways in which companies are creating innovative products that can help one look as good as they feel.
With Halloween around the corner, companies like Lush are debuting spooky lines that can help one celebrate the season in style. This particular line offers freshly scented bath and body products with a creepy Halloween-themed twist. Meanwhile, brands are shifting to focus on the Gen Z demographic, with campaigns like Rimmel's Match Perfection being designed to appeal to the younger generation of makeup wearers who value diversity and authenticity.
Moreover, cosmetic brands are continuing to offer high-end spa-quality products that consumers can apply from the comforts of home. Examples of this include the DERMAFLASH 2.0 as well as Dr. Brandt's resurfacing foam.
Top 100 Cosmetics Innovations for October
100
Cosmetic-Organizing Accessories
This Lipstick Holder by MUID Keeps Beauty Essentials on Hand
99
Crisp Cosmetic Application Mirrors
The Spotlite HD True Daylight Makeup Mirror is Advanced
98
Collaborative K-Beauty Brands
Sephora and Memebox Teamed Up on The Creation of 'Kaja'
97
Social Media-Inspired Fragrances
The Instance Fragrance Concept Uses Instagram for Personalization
96
Co-Branded Dessert Cosmetics
Sephora and Museum of Ice Cream are Launching Collaborative Makeup
95
Youthful Male-Targeted Cosmetics
'The Y Code' Presents Premium Cosmetics for the "Everyday Man"
94
Holiday-Themed Cosmetic Collections
Too Faced Released Its 2018 Christmas Cosmetic Collection
93
AI Facial Cleansers
FOREO's AI-Enabled Beauty Coach Offers a Personalized Approach to Skincare
92
Omnichannel Beauty Concepts
Sephora's Omnichannel Retail Concept Uses an App, Website & WeChat
91
Witchy Fragrance Kits
Pinrose's 'Starter Witch Kit' Has Scents, Sage, a Tarot Deck and a Crystal
90
Botanically Inspired Personal Products
Aide Body Care Offers Handmade Soaps and Beauty Products
89
All-Natural Skincare Products
Be Well Company is Dedicated to Wellness with All-Natural Products
88
Restorative Feminine Skincare
EMVY Cosmetics Are Gentle Treatments In Cute and Clinical Packaging
87
O2O Eco Beauty Shops
Zalando's Beauty Station Boasts Stainless Steel Cubes & Recycled Cup Shelving
86
Self-Massage Cleansing Bars
The Spirulite Multiactive Solid Mask Smooths Skin & Prevents Cellulite
85
Plant-Powered Clean Skincare
'Clean as Kale' Makes 100% Plant-Based Skincare Without Fillers
84
Pop-Up Staycation Rooms
3CE and STYLENANDA Team Up to Create the Most Instagrammable Hotel Suite
83
Soothing Heated Face Razors
The Gilette Labs Heated Razor Creates a Luxurious Shaving Experience
82
High-Tech Natural Makeup
The Organic Pharmacy's Eco-Friendly Makeup Range is Mindfully Packaged
81
Uncomplicated Clean Skincare
Go-To's Simple, Cruelty-Free Skincare Aims to Eliminate Confusion
80
Refillable Plant-Based Deodorants
Myro's Free-From Product Comes in a Washable, Reusable Case
79
DIY Hot Oil Hair Treatments
Lush's Hot Oil Treatment Hydrates, Volumizes and Cleanses
78
Chewable Tablet Toothpastes
The Bite Toothpaste Bits Prevent Unnecessary Product Waste
77
Disney Villain Face Masks
Firebox's New Sheet Masks Can Transform You into a Disney Villain
76
Targeted Body Fragrances
Givaudan Active Beauty's "Fragrance on the Move" Makes Self-Care Sensory
75
Female Face-Shaving Devices
Tweezerman's Bright Complexion Facial Dermaplaner Exfoliates with Ease
74
Organic Small-Batch Skincare Products
One Love Organics Puts Emphasis on Self-Care and Well-Being
73
Puppy-Themed Cosmetic Releases
Too Faced Announces Its Adorable Clover Collection
72
Skin-Perfecting Care Collections
Supia-Asia's Gold Yumehada Supports Radiant, Makeup-Free Skin
71
Fashionably Customized Fragrances
Viktor & Rolf's 'Dress Up Your Bottle' Offers Personalization
70
Whole-Plant CBD Skincare Lines
Hellcat Maggie’s Offers CBD-Infused Products That Repair Sun Damage
69
Advanced Multigenerational Skincare
Elizabeth Grant Specializes in Versatile High-End Products
68
Nourishing Multi-Step Facial Treatments
Caryl Baker Visage's Facial Treatment Benefits the Skin
67
Persian-Inspired Fragrances
Rituals' Newest Fragrance Products Draw Inspiration from Persia
66
Dropper-Integrated Cosmetic Bottles
Quadpack's 'Drottle' is a Hybrid of a Tottle and a Dropper
65
Ramen-Inspired Cosmetic Collections
Samyang and Tonymoly Launched a Food-Themed Makeup Collection
64
Quarterly Beauty Boxes
Sunday Riley's Limited-Edition Subscription Shares Assorted Lifestyle Goods
63
Light-Up Golden Face Shavers
The Finishing Touch Flawless Tool Gently Removes Facial Hair
62
Soft Drink Lip Tints
Etude House's Soft Drink Lip Tints are Practical and Adorable
61
Pumpkin Spice Eyeshadow Palettes
Makeup Geek's Pumpkin Spice Palette Brings the Latte to Life
60
At-Home Dermaplaning Devices
The DERMAFLASH 2.0 LUXE Removes Dead Skin Cells, Debris and Fine Hair
59
Eclectic Empowering Beauty Collections
Caryl Baker Visage's New Line Boldly Exudes Confidence
58
Spooky Seasonal Bath Collections
Lush's Halloween 2018 Collection is Now Available Online
57
Magic Eye Pencil Sets
Urban Decay's 'Hex Remedy' Kit Includes Shades Like "Voodoo" & "Goddess"
56
Free-From Bar Soaps
The Safe & Effective Native Bar Soap is Made Without SLS, SLES and Phthalates
55
Melatonin-Infused Night Serums
MELATONIK is an Overnight Solution for Protecting & Repairing Skin
54
Plant-Based Skin Care Boutiques
The Take Care Shop Bases Its Business on Self-Care Philosophies
53
Fresh Fragrance Collections
The Factory by Steve Madden is a Five-Piece Fragrance Range
52
Facial Hair-Removal Tools
Noxzema's Face Sonic Beauty Wand Exfoliates and Removes Facial Hair
51
Exfoliating Dermaplaning Tools
The Schick Silk Touch-Up Gives the Skin a Smoother Surface
50
Stain-Preventing Easy-to-Use Balms
Wineblock Prevents Wine Markings on One's Teeth and Lips
49
Branded YouTube Game Shows
The Two-Day Old Spice Foam Zone Competition is Controlled By Viewers
48
Botanical Stem Cell Haircare
NatureLab. TOKYO is Bringing Its Technology to Urban Outfitters
47
Anti-Pollution Skincare Systems
This Susanne Kaufmann Pollution System 15-Day Skincare Treatment
46
Ceramic Eyeliner Applicators
Schwan Cosmetics' Treasure Collection Introduces a Premium Container
45
Mini Facial Hair Shavers
The Megainvo Electric Facial Hair Remover is Portable and Painless
44
Millennial-Targeted Skincare Sets
Ever's 'Pretty Young Trio' is Touted as "Skincare for Selfies"
43
Customizable Celebrity Cosmetic Palettes
Kylie Cosmetics' Kylie Palette Emphasizes Personalization
42
Nourishing Tinted Face Oils
Kosås' Makeup-Meets-Skincare Solution Blends Pigments & Botanical Oils
41
Detoxifying Plant-Powered Skincare
'Daytox' Purges & Shields the Skin from Environmental Stressors
40
Spoiled Milk Fragrances
Coop's 'Old Milk' Fragrance Raises Food Waste Awareness
39
Blueberry-Infused Gentle Skincare Treatments
Airelle Helps Consumers Reach Glowing, Healthy Skin
38
Plant Pigment Lip Tints
Dr. Lipp's 'Moisturizing Colour Tints' Feature Radish, Elderberry & Potato
37
Glittery Winter Eye Shadows
Marc Jacobs' See-quins Glam Glitter is Elegant and Bold
36
Sustainable Mineral-Based Sunscreens
Lucky Bastard Co Aims to Revolutionize Sun Protection
35
Clarifying Charcoal Oils
GlamGlow's 'Starpotion' Combines Charcoal, Turmeric, Vitamin C & Aloe
34
Exfoliating Hair Removal Devices
The Sonicsmooth Uses Sonic Technology for a Two-in-One Treatment
33
Sun Protection Highlighters
Petiue's SPF Highlighter Combines the Properties of Makeup & Sunscreen
32
Turmeric Honey Face Masks
This Superfood Facial Mask by the New New Age Boasts Organic Turmeric
31
Facial Hair Removers
Finishing Touch's Flawless DermaPlane Removes Any Peach Fuzz on the Face
30
Long Weekend Cosmetic Giveaways
Milk Makeup's Labour Day Giveaway Boosts Social Media Following
29
Safe Dermaplaning Tools
Stacked Skincare's Patented Tool Brightens, Smooths & Softens Skin
28
Pen-Like Acne Treatments
Glossier's 'Zit Stick' is an On-the-Go Spot Treatment for Acne
27
Elegant Nude Cosmetic Lines
Charlotte Tilbury Releases a Line Inspired by the Shade 'Pillow Talk'
26
Natural Korean Sheet Masks
REPIEL's Timeless Bio Shot Masks Come in Four Different Variations
25
Preservative Retinol-Free Moisturizers
The 'Coconut Age Corrective Moisturizer' Provides a Lift
24
Vegan Millennial Face Creams
The Youth To The People Adaptogen Deep Moisture Cream is Natural
23
Two-In-One Hair Teas
Forever Wild Organics' Teas Can Be Consumed or Used as a Hair Rinse
22
Multifaceted Skin Salves
Lauren's All Purpose Salve is Made with Simple, Natural Ingredients
21
Tasty Vegan Teething Gels
The Jack N' Jill Teething Gel Naturally Alleviates Discomfort
20
Versatile Body Cleaning Soaps
The Jack Black All-Over Wash Maintains Your Body's Natural Oils
19
Galactic Posterior Masks
Bawdy Beauty's 'Shake It' is a Firming Marine Algae Butt Mask
18
Elegant Lip Balm Jewelry
Lilu Lip Care's Lip Balm Pearls Emphasize "Extreme Convenience"
17
Gen Z Makeup Campaigns
The Rimmel Match Perfection Campaign Champions Individual Beauty & Power
16
Celebrity Wedding-Inspired Makeup
Charlotte Tilbury's New Line Honors Amal Clooney's Wedding Day
15
Holiday Lip Balm Packs
The Lypsyl Holiday 4 Pack Combines Flavored Formulas with the Classics
14
X-Shaped Antioxidant Masks
The Boutijour X-Lifting Mask is Infused with Lotus and Camelia
13
Nourishing Vibrant Matte Lipsticks
MAC's Powder Kiss Lipstick is Comfortable and Colorful
12
Seasonal Astrology-Themed Eye Palettes
Urban Decay's Elements Palette is Now Available
11
Exfoliating Skincare Foams
Dr. Brandt's Radiance Resurfacing Foam Was Inspired by Dermaplaning
10
Pearlescent Celebrity-Designed Cosmetics
Rihanna's Fenty Beauty Released 2 New Products
9
Peach Seed Lip Masks
Tatcha's Kissu Lip Mask Was Inspired by a Japanese Beauty Secret
8
Retinol Alternative Oils
The Strivectin S.T.A.R. Light Retinol Night Oil Features Bakuchiol
7
Universal Nail Polish Lines
This New Sally Hansen Launch Boasts Versatile Shades for Everyone
6
Gem-Shaped Mini Face Masks
Pacifica's Single-Use Face Mask Patches are for Targeted Spots
5
Fruity Celebrity-Designed Perfumes
Rihanna Releases Reb’l Fleur Love Always Eau De Parfum
4
Masculine Triple-Purpose Soaps
American Crew 3-in-1 Cleanses Your Whole Body for Optimized Showers
3
Plum-Inspired Cosmetic Palettes
Urban Decay is Set to Release Its 'Naked Cherry' Palette
2
Soothing All-Natural Beard Oils
Badass Beard Oil Promotes Shiny, Healthy Facial Hair
1
Skincare-Style Sunscreens
Rodan + Fields' Broad Spectrum SPF30 Offers Three Kinds of Defense
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
Consumer-Driven Mascara Products
Essence Makeup Lash Princess Mascara Comes in Two New Options
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
At-Home Skincare Creators
Amorepacific's COSMECHIP is Debuting at CES 2023
Refillable Beauty Launches
The Body Shop Debuts Refillable Makeup Packaging with Recycled Aluminum
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Lunar New Year-Inspired Packaging
Shiseido Launches a New Limited Edition of Its Concentrate
Updated Affordable Cosmetic Ranges
No7 Beauty's Cosmetic Range Gets a New Look in Recent Launch
Autumn-Inspired Face Mask Collections
ESW Beauty Introduces the Autumn Glow Up Capsule
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Bunny-Themed Makeup Collections
Maybelline Taps the Bunny-Eared Namito for the Lunar New Year
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
K-Pop-Backed Cosmetic Lines
NACIFIC Launches a New Line Inspired by the K-Pop Group ATEEZ
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Luxury Spa-Inspired Skincare Lines
clé de peau's SYNACTIF Line Delivers Radiant Skin
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Custom Cosmetic Launches
These Curology Personalized Skin Care Products are Arriving at Target
Glow-Enhancing Makeup Sticks
NUDESTIX's Multi-Tasking Makeup Product is Versatile and Portable
Japanese Skincare Collections
MUJI Enhances the J-Beauty Routine with a Line of Powerful Formulas
Vanilla Pumpkin Body Care
The Body Shop Introduces Its Limited Edition Vanilla Pumpkin Range
Affordable Cosmetics Holiday Bundles
e.l.f. Cosmetics Presents a Makeup Set Range for the Holidays
Seasonal Skincare Value Sets
Bubble Debuts the New Rise & Shine and Mask & Relax Gift Sets
Makeup Water Brand Collections
Liquid Death Teams Up with e.l.f. Cosmetics for Corpse Paint Makeup
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Science-Backed Body Care Sets
Fig. 1's Body Care Trio Consists of Clinically Proven Products
Farm-to-Face Beauty Brands
Lixr Boasts High-Performance Formulas That are Clean & Cruelty-Free
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Buttery Face Palettes
Smashbox's HALO Sculpt + Glow Face Palette is Redefining Radiance
Affordable Dermatologist-Developed Products
HH Science™ Launched an Affordable Skincare Line
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Cosmetic Sustainability Projects
LUSH Fresh Handmade Cosmetics Announces Sustainability Initiative
Seasonal Eyelash Kits
Maybelline New York Launches Two Holiday Beauty Sets in 2023
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Glow-Boosting Cosmetic Ranges
NARS Cosmetics' Afterglow Range Includes a Lipstick and a Blush
Hydrating Skincare-Makeup Hybrids
MAC Cosmetics Debuts a Nourishing Skincare and Makeup Prep Line
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
Lipstick Decorating Games
Redecor Players Can Now Use Revlon-Inspired Shades in Their Designs
Eco-Conscious Cosmetic Products
These New Rimmel London Products Have Clean, Vegan Formulas
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Makeup Artist-Backed Beauty Brands
Fara Homidi Officially Launches Her Eponymous Makeup Brand
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Comprehensive Eye Makeup Kits
Rinna Beauty Boasts a Trio of Iconic Eye Kits for Any Occasion
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Scientifically Advanced Moisturizers
Shiseido's Advanced Cream Firms & Brightens Skin in Two Weeks
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
Gamer-Targeted Beauty Collabs
Revolution Beauty x Fortnite Features Favorite Game Characters
Gemstone-Inspired Marbled Lipsticks
The Marble Color Lipstick Adds Color & Skincare with a Swipe
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Swiss Luxury Skincare Sets
CELLCOSMET Boasts Thee Luxurious Skincare Sets This Holiday Season
Luxe Replenishing Hair Masks
The S24 Rapid Recovery Hair Mask Restores a Healthy Appearance
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Luxurious Holiday Skincare Boxes
The AnteAGE Holiday Box Promotes Beautiful Skin During the Season
Pigmented Singer-Backed Products
Ariana Grande's REM Beauty Launches Three New Makeup Products
Nourishing Holiday Cosmetics
The Tree Hut Holiday Collection Gifting or Self-Indulgence-Ready
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Pink-Hued Cosmetic Lines
NARS Launches the Orgasm Collection—a Range of Limited-Edition Makeup
Private Label Beauty Ranges
The Rite Aid Ryshi Brand Prioritizes Quality at Accessible Prices
Luxury Beauty Relaunches
Marc Jacobs Beauty is Relaunching on the Market with Coty
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Museum-Inspired Artful Cosmetics
The Lancôme x Louvre Collection Honors Classic Artwork
Accessible Superfood Beauty Brands
Goop Unveils a New Affordable Beauty Brand at Target and Amazon
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Fall-Ready Makeup Collections
Elate Beauty Recently Released the Covet Collection
Exclusive Pride Cosmetics
Beekman 1802 Celebrates Pride Month with Bloom with Pride Kit
Nourishing Repair Skincare
RoC’s Barrier Renew Collection Supports Healthy-Looking Skin in 14 days
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Unisex Fashion Brand Cosmetics
The A.P.C. SELF-CARE Collection Has Six Products
Glow-Enhancing Vegan Cosmetics
NUXE's Prodigieuse Boost Delivers a Radiant & Luminous Complexion
Everyday Cream-to-Powder Eyeshadows
Merit's Solo Shadow's Simplicity Makes It Supremely Wearable
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Accessible Clean Beauty Platforms
Clean Beauty at Walmart Features More Than 900 Products
Makeup-Focused Metaverse Worlds
NYX Professional Makeup Unveils a Metaverse Experience in Roblox
Dual-Purpose Mask Powders
Critical Cosmetics Offers 10 Face & Hair Mask Varieties
AI-Powered Beauty Apps
Charlotte Tilbury Unveils its First Mobile Beauty App with AI Deep Learning
Vegan Personal Care Collections
H&M's 'OHH!' Line Of Beauty Basics Comprises Cruelty-Free Products
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Compact Single-Use Makeup
ITIT Cosmetics' Make-Up Snacks are Optimized for Traveling & Sampling
Vegan Personal Care Cosmetics
The Body Shop's Product Portfolio is Certified by The Vegan Society
Glow-Boosting Skin Tints
Revolution Beauty's Bright Light Face Glow is Multifunctional
Cafe-Inspired Cosmetics Collections
The Tree Hut Café Collection Has a Range of Fall Themes
Breath Freshener Cosmetics Collections
The Rude Cosmetics x Mentos Beauty Collection is Refreshing
Everyday Hydration Skincare Products
Gemini Beauty is Introducing Four New Products
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
New Year-Inspired Makeup Collections
NARS' Lunar New Year Collection Boasts a Brush Set & a Powder
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Streamlined Age-Defying Skincare
PÜR Beauty's Skincare Range Supports a "Less is More" Approach
Plumping Primer Creams
The Skin-Plumping Line Smoothing Perfecting Cream is a Skincare First
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
Dazzling Holiday Makeup Collections
NARS Unveils Its Special Holiday Capsule for Winter 2023
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Luxury Beauty Promotions
The Sephora Spring Savings Event Spotlights YSL Beauty Products
Lollipop-Branded Makeup Collaborations
The Rude Cosmetics x Chupa Chups Collection is Vibrant
Cruelty-Free Kohl Liners
Annabelle Cosmetics Unveils 8 New Kohl Eyeliner Collection Shades
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Festive Makeup Collections
The Annabelle Holiday Collection Fuses Bold and Natural Cosmetics
Affordable Beauty Mobile Apps
The Brandefy App Helps You Make Cost-Effective Beauty Choices
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Skincare-Inspired Sun Care Cosmetics
Columbia Skincare is Introducing Sun Care Products and More
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Ayurvedic Makeup Sticks
Mango People is Sephora’s First Ayurvedic Makeup Brand
Indian-Inspired Clay Masks
Junglo Reintroduces Self-Care Through the Lens of Ayurveda
Dazzling Lipstick Collections
Shiksona Introduces the Chic In The Spotlight Collection
AI-Curated Beauty Boxes
The Ipsy Icon Box Features Products Selected by Celebrities and AI
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Architectual Makeup Capsules
Tom Ford Teases a New Makeup Collection Comprised of "Essentials"
Fall-Inspired Beauty Capsules
Annabelle Cosmetics Unveils Autumn-Inspired Beauty Collection
Retinol Skincare Routines
Beauty Brand Nip + Fab is Releasing a New Retinol-Infused Skincare Kit
Vibrant Plant-Based Skincare Lines
RALLY Caters to Individuals with Active and Busy Lifestyles
Spooky Personal Care Products
The Bath & Body Works Halloween Collection Has Almost 100 Items
Model-Backed Travel Skincare
Madison Headrick Launches a Beauty Brand for Frequent Travelers
Skincare-Inspired Foundation Makeups
Revlon Illuminance™ Skin-Caring Foundation Comes in 28 Shades
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Fall-Focused Nail Polishes
These Deborah Lippmann Nail Polishes Come in Two Fall-Themed Ranges
Vegan Nourishing Skincare
Thrive Causemetics Debuts Sibling Brand Bigger Than Beauty Skincare
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products
Active Botanical Skincare Kits
The Derm Immortelle Kit by Lavigne Encourages Skin Resilience