For a business to be successful in the modern world, it has to constantly evolve, innovative and adapt to the times — this is why this concise list of November 2018 new ventures highlight the imaginative ways, in which companies are engaging their consumer base.
A potent example of how interactive frameworks are affecting the entertainment industry is the upcoming season of cult-favorite TV show Black Mirror. Netflix recently announced it was switching its mode of presentation to interactive programming with choose-your-own-adventure-style Black Mirror episodes. In doing so, the streaming service not only dares to venture into uncharted territory, but it also is willing to explore and evolve storytelling within the boundaries of the medium.
Top 50 New Ventures Trends in November
49
Quirky Retro Fashion Campaigns
Eytys' 80s-Style Posters Debut Its New Label — Purple Velvet
48
Brand Logo Mashup Marketing
Quickteller Debuts Its Global Mall with a Entertaining Print Campaign
47
Ice Cream Coffee Shops
OddFellows Opens 'Coffee & Cream' — a Shop Dedicated to the Popular Combo
46
Natural Home Cleaning Kits
supernatural's Simple Products are Made with "Conscious Concentrates"
45
Inclusive Cannabis Lifestyle Brands
Oracle Infused Grants Access to Cannabinoid Personal Care
44
Multi-Consumable Limited Edition Drinks
Coca-Cola Australia's Batch Blends are Intended for Adults
43
Social Media-Optimized Logo Redesigns
The Smarties Logo Moves from Nostalgia to Modern Day
42
Low-Cost Essential Brands
Target's 'Smartly' Sells a Wide Range of Goods for Under $2
41
Flexible Corporate Fitness Packages
ClassPass and Justworks are Supporting a Millennial Workforce
40
Boldly Empowering Visual Identities
Juan Carlos Pagan & Jens Marklund's Collab Defines Joan
39
Minimalist Designer Beer Options
After Four Years, Philippe Starck & Braserie d'Olt Release S+ARCK
38
Photo-Ready Fashion Labels
'Peyton and Parker' Helps to Inspire "Instagram-Worthy Moments"
37
Chinese Tourist Accommodation Services
Cozystay Makes It Easy to Find a Beautiful Place to Stay
36
Boozy Ice Cream Sundaes
Oddfellow's Baileys Everyday Sunday Celebrates 'Treat Yo Self Day'
35
Startup Resource Support Platforms
'FoundersBelt' Helps Startups Through Every Stage
34
Animated Sitcom-Inspired Lines
adidas Skateboarding Launches a Beavis and Butt-Head Collection
33
Fashion-Forward Jet Ski Designs
John Elliott's WaveRunner is Released Alongside Yamaha Apparel
32
Spicy Chicken Waffle Burgers
KFC's 'Zinger' is Made with Maple Syrup, Mayo and Chicken Bacon
31
Customizable Nitrogen Ice Creams
Phenomenom Boasts a Variety of Flavors — from Coffee to Biscoff
30
Digital Design-Assistant Tools
Building Information Modelling is Adopted by Brands Like Kaldewei
29
Fast Food Party Packs
Taco Bell Party Packs Offer an Easy Solution for Evenings In & Entertaining
28
Temporary Worker Programs
Uber Works Could Allow Businesses to Hire Very Temporary Employees
27
Stylish Contemporary Designer Furniture
Jonathan Adler's 'Now House' is Available on Amazon
26
Pet Gift Registries
CUDDLY is a Pet Registry for Celebrations and "Just Because" Events
25
Experimental Multi-Disciplinary Products
Creative Chef and Autobahn Fuse Design, Cooking and Music
24
Pomegranate-Infused Premium Skincare Lines
Pö Derma Debuts Nourishing Formulas in Sleek Packaging
23
Modern Luxury Towels
'Weezie' is a Direct-to-Consumer Start-Up That Sells High-Quality Towels
22
Contemporary Fashion Brand Relaunches
American Apparel Canada Returns as an e-Commerce Platform
21
Sample-Size Beauty Displays
Target's Beauty Department Focuses on a Personal & Trial-Based Layout
20
Metallic Color Series
Pantone's Metallic Shimmers is a New Color Range Inspired by Technology
19
Fiduciary Startup Planning Platforms
'Startup Costs' Pinpoints Operating Costs for Entrepreneurs
18
Cold Brew-Flavored Ice Creams
Hudsonville & Ferris Coffee's Collab Boasts Cold Brew Ice Cream
17
Sustainable Contemporary Fashion Labels
Yoli & Otis Create Ethical Collection for Women & Children
16
Minimalist Boutique Store Interiors
Studio David Thulstrup Creates an Refined Shop Aesthetic
15
Choose-Your-Own-Adventure TV Shows
Netflix is Planning to Offer Deeper TV Immersion for Audiences
14
Potato Chip Instant Noodles
The Latest Pringles' Flavor Boasts a New Mode of Intake Altogether
13
Cycling Class Concerts
SoulCycle is Sharing Original Workout Music, Motivational Content & Events
12
VHS-Digitizing Services
The Kodak ‘Digitizing Box’ Converts Old Media to New Formats
11
Premium Shaving Skincare Collections
Shea Moisture Has Luxurious and Multifunctional Properties
10
Artistically Curved Wall Lamps
Laurids Gallée's Lighting Fixture Boasts a Lengthy Cord as Material
9
Convenience Store Food Deliveries
Foodora & 7-Eleven's Partnership will Bring Snacks to Doorsteps
8
Carbon Neutral Flooring Options
Interface's Flooring Options are Beneficial to the Environment
7
Lifestyle Scooter-Sharing Stores
The Lime Lifestyle Store Serves as an Extension of the Scooters
6
Sleep-Rewarding Employers
Japan's Crazy Inc. Offers Points to Well-Rested Employees
5
Design-Forward Banking Services
Anna Wants to Take the Hassle Out of Banking for Creatives
4
Responsible Small-Batch Clothing Companies
frnds of ours' Offerings are Comfy, Chic and Versatile
3
Haunting Celebrity-Headed Streetwear Ads
Palace Taps into Jonah Hill, Promoting Its Japan Store
2
Athlete-Owned eSports Organizations
E11 Gaming is Owned and Operated by a Current NHL Player
1
Artist-Discovering AI
Asaii Helps A&R Reps Track the Next Big Musicians
Related Ideas
Tarot-Inspired Streaming Campaigns
Netflix Discover Your Future Reveals New Streaming Potentials
Retail Coffee Expansions
Dutch Bros Brought Its Beloved Shop Flavors to Grocery Shelves
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Art-Display Smart TVs
Amazon Turns Televisions into Gallery-Style Digital Canvases
Ice Cream Beauty Pop-Ups
MERIT x Ruru Baked Hosted a Thematic Ice Cream Activation in Toronto
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Entertainment-Driven Distilleries
Ole Smoky and Yee-Haw create immersive brewery venues
Connected Beverage Platforms
Coca-Cola Uses Freestyle Data to Create New Drinks Faster
New Coffee Beverage Options
Baskin-Robbins Introduced Iced Cold Brew
Innovation-Focused Tech Product Presentations
ADATA Embraces the Theme of 'Advancing Innovation'
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Dynamic Scent-Inspired Fashion Presentations
Startup Fashion Week 2026 Concluded Its Program
Pop-Up Ice Cream Parlors
A New Candle Inspired a Bespoke Flavor at the Loewe Ice Cream Bar
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Creative Economy Meal Replacements
Sneak EATS Launched a Nutrition Product Built for Creatives
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Tea Experience Bars
HeyTea's Teabar Expands Tea into Desserts, Tastings, and Social Experiences
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Experiential Fast Food Collaborations
Popeyes Turned Chicken Tenders Into a Music Venue Experience
Business Idea Generators
Crazy Business Idea Generator Lets Users Vote and Share Ideas Socially
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Pop-Up Streaming Service Experiences
EE and Netflix Partnered for an Immersive Experience
Longevity-Focused Hotel Initiatives
Novotel Longevity Everyday Upgrades the Guest Experience
AI Retail Forecasts
Experts Outline how AI will Reshape Commerce By 2026
Experiential Brand Cafés
Nutella Reimagines Its Chicago Café with Digital Ordering and a New Menu
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Future-Facing QSR Business Strategies
McDonald's Next Details Future Menu, Service and Tech
Urban Food Hubs
M&S Expands City Stores with Bakery, Coffee, Sushi, and Fresh Food
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
Anniversary-Celebrating Brand Evolutions
Smoothie King Debuts 'The Best Kind of Delicious'
Summer Camp-Inspired Travel Experiences
EF Ultimate Break Debuts Camp Ultimate, Targeting Gen Z
Mid-Year Wellness Reports
ABC Fitness Calls Attention to The Reinforcement Shift
Entrepreneurship Adventure Platforms
Lemonade Lab Lets Kid-Run Businesses Accept Tap Payments
Curated Wine Clubs
Majestic and Saturday Kitchen Pair Exclusive Wines with Chef Recipes
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Experiential Cookie Chains
Insomnia Cookies Combines Desserts With Entertainment Tie-Ins
Next-Gen Consumer Goods Technologies
Unilever and Google Cloud Partner to Produce Strong Products
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Branded Frozen Desserts
Nutella Launches Premium Hazelnut-Cocoa Ice Cream Products
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
Insight-Influenced QSR Locations
Wendy’s Future Fresh Restaurant Design Debuted in the UK
Black-Focused Social Hubs
Brand New: a Collective Debuts the Residency on Martha's Vineyard
Celebrity Tech Retail Partnerships
Shaquille O'neal Joins the Innovation Retail Platform tm:rw
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Boutique Jewelry Concepts
Rocksbox is Expanding Its Presence in Metropolitan Areas
Video Podcast Expansion
Netflix and iHeartMedia Bring Video Podcasts to the Streaming Platform
Summer-Related Flexible Payment Surveys
Synchrony Showcases Its Survey Findings
Experience-Enabled Franchises
Magnolia Soap & Bath Co. Uses Square to Scale Retail Experiences
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Festive Dessert-Themed Cafe Drinks
The Third Wave Coffee Happy Holidays Menu is Available Now
UV Protective Lifestyle Accessories
Velvet Eyewear Expands Its Velvet Trends Trademark
Spontaneous Holiday Experiences
Virgin Red Challenged People on the Street to Turn FOMO into Go-Mo
Early-Stage Global Innovation Competitions
Red Bull Basement 2026 is Accepting Applications
Retailer-Branded Holiday Apparel
7-Eleven's New Seasonal Merchandise is Themed Around Christmas
Experiential Flavor Campaigns
McCormick Launches a Multi-Sensory Black Currant Dining Experience
Creator-Led Toys
Bonkers Toys Transforms Toys and Colors into a Retail Toy Line
Enterprise Retail Technology Upgrades
David's Bridal Introduced a New Enterprise Platform
Interactive Convention Activations
LEGO SMART Play Transforms Comic-Con into Immersive Experiences
Brand-Creator Matchmaking Events
Dhar Mann Studios & Brand Innovators Hosted a Speed Dating Event
Video-First Food Ordering Experiences
CookUnity Acquired flavrs to Enhance Its Meal Service
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Lifelong Reskilling Cultures
McKinsey And General Catalyst Highlight Continuous AI-Era Upskilling
Future Tech Blogs
Next Horizon Covers AI, Space, Biotechnology And Emerging Technologies
Nutrition Ecosystem Restaurants
Fork to Fit Kitchen links meals, fitness, and wellness tracking
Fandom Retail Experiences
TOUS les JOURS Transforms Bakery Cafés into BTS Fan Destinations
Multi-Revenue Fashion Platforms
Rent the Runway expands into resale, ads and cleaning services
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
Viral Bakery Reinventions
Sainsbury's Launches Dipped Croissants Inspired by Social Pastry Trends
Dairy-Focused Startup Accelerator Programs
California Milk Advisory Board & VentureFuel Partner
Retail-Style Hotel Commerce
Aven Hospitality Embeds E-Commerce Features into Hotel Journeys
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Luxury Hotel Residencies
EDITION and American Express Launch an Exclusive Montauk Cultural Weekend
Integrated Travel Wellness
Fairmont’s 'Wellness Without Walls' Brings Flexible Routines to Travel
All-Hours Micro Markets
Healthy Smart Mart is Enticing Entrepreneurs with Its New Model
Personalized Neuroaesthetic Experiences
113 Spring's Emergence Service Supports Creative Expansion
Gamified Destination Tourism
Connecticut Launches Rewards Platform for Local Exploration
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Cold Foam-Topped Cafe Refreshments
These New PJ’s Coffee Menu Items Embrace Springtime
Franchise Destination Retail
Gundam Base Expands Immersive Hobby Stores Across the US
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Mindful Cold Brew Rebrands
Here&Now Repositioned Its Cold Brew as an Antidote to Burnout
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Personalised Immersive Wellness
Emergence at 113 Spring is a New Multi-Sensorial Wellness Curation
Experiential Tabletop Launches
MindWare Brings Immersive Game Demos to Gen Con 2026
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
Ad-Friendly Vertical Video Feeds
Instacart Debuts the Immersive Feed Feature on Its Platform
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Co-Creation Food Labs
Vibrant Ingredients Expands Rapid Prototyping for Food and Beverage Brands
Generative AI Creative Platforms
Dentsu Launched Idea Builder Built Natively on Google Cloud
12-Day Summer Wellness Initiatives
SweetNight Debuts the Cooling Recovery Campaign
Instant Commerce Dessert Drops
Gopuff Launches Selena Gomez’s Exclusive Ice Cream Bars
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Executive Innovation Insight Services
Retail Innovation Council And dunnhumby Launch 'RIX'
Social Learning Experiences
Lectures on Tap Hosts Expert-Led Discussions in Local Bars
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Enterprise-Level Lifestyle Intelligence Platforms
January AI Boasts a New Enterprise-Level Service
Exclusive AI-Driven Hardware Exhibitions
Gotvoom Organized a Private Exhibition Space for CES 2026
Nostalgic Dessert Mashups
Wendy’s Combines Cookie Dough and Brownie Batter in Frosty Treats
Omnichannel Retail Media Networks
Target's Roundel Expands Advertising Across Streaming and Stores
Video-Based Mystery Shopping Technologies
Blaze Pizza Partners with Reality Based Group
Small Business-Honoring Events
Fairfax City Economic Development Brings Back Small Business Month
Restaurant Leadership Academies
American Express and Resy Launch Restaurant Leadership Program
AI News Intelligence
NewsMentor Turns News into Proactive, Personalized Insights
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Frozen Treat Surveys
The National Frozen and Refrigerated Foods Association Releases a Survey
Pizzeria Enterprise Technology Suites
Hungry Howie's and Toast Partnered to Streamline Operations
Community-Centric Fast Casual
The Stand Expands Community-Focused Restaurants Across California
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Interactive Fast-Casual Dining
Pepper Lunch Expands Its Sizzling DIY Dining Concept
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
IP-Driven Attraction Reimagining
Disney Refreshes Rock ’n’ Roller Coaster With The Muppets
Pizza Chain Evolution Strategies
Donatos Pizza Has Outlined a Series of Strategic Developments
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Mobile App Studios
Developer On Wheels Builds Family And Travel Apps From A Campervan Office
Wellness Enterprise-Grade Digital Brands
LeisureLabs Announces Its Sister Company — Connect
Flexible Meal Delivery Brands
Daily Harvest Launches an Optional Subscription Model for 2026
Cardholder Access Experiences
Visa Unlocks Early Access and VIP Perks at Top of the Rock
Personalized News Feeds
Moodscroll Curates News Based on Your Mood and Preferences
AI Leasing Accelerator Programs
RET Ventures Launches RET Ventures AI Accelerator Program
Event-Driven Instant Retail
JD Sports Delivers England Shirts Through Uber Eats Before Kick-Off
Adaptive Notification Systems
YouTube Filters Push Alerts Based on Recent User Engagement
Retail Media Leadership Communities
RETHINK Retail Launches Executive Media in Retail Community
Significant Fitness Concept Expansions
Burn Boot Camp Significantly Expanded in 2025
Immersive Narrative Tourism
EF Ultimate Break Turns Ashridge House Into a Live Murder Mystery Game
Interactive Cinematic Attractions
Disney Expanded Star Wars Storytelling Across Theme Parks