Designed as an "automated A&R and music analytics platform," Asaii leverages AI to help discover and track the next big artist. Allowing music labels to discover and track emerging artists, Asaii discovers and broadcasts artists who post their songs to social media and websites such as YouTube. According to the start-up's website "Our machine learning-powered algorithms find artists 10 weeks before they chart.”
The Asaii start-up has already garnered significant attention, especially since Apple has allegedly purchased the platform for nearly $100 million. Apple has yet to announce what it will do with Asaii's tech, but it would be safe to assume it will use the platform to improve content on Apple Music. The AI-based platform could also be leveraged to improve recommendations to users of Apple Music.