Asaii Helps A&R Reps Track the Next Big Musicians
Justin Lam — October 15, 2018 — Business
References: asaiitech & fastcompany
Designed as an "automated A&R and music analytics platform," Asaii leverages AI to help discover and track the next big artist. Allowing music labels to discover and track emerging artists, Asaii discovers and broadcasts artists who post their songs to social media and websites such as YouTube. According to the start-up's website "Our machine learning-powered algorithms find artists 10 weeks before they chart.”
The Asaii start-up has already garnered significant attention, especially since Apple has allegedly purchased the platform for nearly $100 million. Apple has yet to announce what it will do with Asaii's tech, but it would be safe to assume it will use the platform to improve content on Apple Music. The AI-based platform could also be leveraged to improve recommendations to users of Apple Music.
The Asaii start-up has already garnered significant attention, especially since Apple has allegedly purchased the platform for nearly $100 million. Apple has yet to announce what it will do with Asaii's tech, but it would be safe to assume it will use the platform to improve content on Apple Music. The AI-based platform could also be leveraged to improve recommendations to users of Apple Music.
Trend Themes
1. Automated A&R - The use of AI in music discovery presents opportunities for a fully automated A&R sector in the music industry.
2. Emerging Artist Tracking - AI-based music analytics platforms can disrupt the traditional methods of tracking and identifying emerging artists.
3. Early Predictive Analysis - AI-powered algorithms that can find artists 10 weeks before they chart can give record labels a significant edge in identifying and signing promising musicians.
Industry Implications
1. Music Industry - Asaii's AI-powered music analytics platform improves music discovery and artist tracking, making it a valuable innovation for the music industry.
2. Streaming Services - Asaii's technology, now owned by Apple, can enhance content recommendations and improve user experience on streaming platforms like Apple Music.
3. Entertainment Industry - AI-based music discovery platforms like Asaii can disrupt the traditional methods used by A&R reps and function as an alternative means of identifying and promoting emerging artists.
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