When many associate the fall season with neutrals and jewel tones, the November 2017 packaging trends demonstrate that the pastel hues that have dominated the earlier half of the year are not going anywhere.
Riding the continued popularity of 'Millennial Pink,' a number of brands have turned to pastel hues to evoke an Instagram-friendly aesthetic. One brand that has embraced this concept, is Starbucks Korea, which recently teamed up with Pantone to release a line of pastel planners in soothing shades such as pale pink and light blue. Similarly, GIN ME 5.0 also opted for trendy blue and pink hues when tinting the bottles for its premium gin.
With pastels continuing to dominate into the colder months, the November 2017 packaging trends demonstrate that picture perfect packaging is more important to brands than ever before.
Top 50 Packaging Ideas in November
From Chic Popsicle Concepts to Pastel Notebook Collections:
Katherine Pendrill — Nov 26, 2017 — Marketing
50
Zero Waste Food Packaging
Evoware's Biodegradable and Edible Packaging is Made Out of Seaweed
49
Anatomical Dairy Packaging
This Milk Container Packaging Draws Inspiration from a Cow's Physique
48
Simplistic Eco-Friendly Egg Cartons
Tanvi Chaurasia Created the 'Happy Hatch' Packaging Design
47
Ferris Wheel Cosmetic Packaging
The Big Wheel of Sexy from Glamglow Embodies Playful Packaging
46
Glitzy Six-Pack Designs
This Set of Beer for Victoria Craft Beer Week Embraces Gilded Packaging
45
Effect-Focused Cannabis Brands
Canndescent Offers Premium Cannabis for Specialized Purposes
44
Elegant Men's Care Products
'Wise' Offers Thoughtfully Packaged Natural Care Products for Men
43
Sophisticated Popsicle Concepts
Lupchka Was Designed to Differ from Standard Ice Cream Packaging
42
Chocolate-Inspired Lipsticks
The Nude-Tella Lip Whip Collection Takes Cues from Nutella
41
Traditional Medicinal Packaging
Chinese Herb Branding Takes Cues from Customary Containers
40
Youthful Gin Bottles
GIN ME 5.0's Vibrant Gin Spirits Embrace Bold Letters and Illustrations
39
Crystal-Inspired Candles
Bath and Body Works' Single Wick Candles Embrace Mystical Themes
38
Unbranded Beauty Essential Lines
Brandless Has Added 15 New Beauty Products to Its Affordable Line
37
Edible Chocolate Packaging
The Edible Chocolate Box of Chocolates is Handcrafted
36
Collaborative Stationery Creams
L’Occitane and Rifle Paper Co. are Introducing Skincare Sets
35
Rebranded Millennial Supplements
EBOOST's Performance Product Range Now Boasts Bold Designs
34
Minimalist Collaborative Agendas
Pantone and Starbucks Korea are Releasing Pretty Pastel Planners
33
Plastic-Packaged Rosé Wines
Electric Rosé Offers a Distinctly Packaged Wine Product
32
Personalized Bean Cans
For Its Slogan's 50th Anniversary, Heinz is Offering Customized Cans
31
Jewelry-Inspired Makeup Collections
This New MAC Collection Was Created with Robert Lee Morris
30
Handcrafted Small Batch Sodas
Trussings Offers Sodas in Highly Distinct Flavors
29
Ergonomic Flower-Inspired Bottle Caps
United Caps and Wattwilller Collaborated on an Ergonomic Cap
28
Single-Serve Seed Containers
The Seeds Indeed! Packaging is Designed with Convenience in Mind
27
High-End Graffiti Noodle Branding
These Instant Cup Noodles are Exceptionally Branded
26
Ireland-Inspired Potato Chips
Keogh's Crisps Celebrate All-Irish Ingredients Grown on a Farm
25
Subtle Pill Boxes
The 'Duma Pocket' is a Subtle Container for Pharmaceuticals
24
Palm Tree Packaging
This Coconut Yoghurt Brand Got an Endearing Illustrated Makeover
23
Bauhaus-Inspired Juice Bottles
This Concept for 'Lotte' Takes Cues from a German Design Movement
22
Director-Designed Tequila Bottles
This Patrón Limited-Edition Tequila is Ornately Beautiful
21
Unicorn Pony Cosmetic Collections
The Rainbow Makeup Collection is Inspired by My Little Pony
20
Champagne-Inspired Carbonated Drinks
Schweppes' Packaging Resembles an Upscale Bottle of Bubbly
19
Shareable Ganache Sets
Gü Puds' Created a Boxed "Party Pack" of Ganache Desserts
18
Superfood Condiment Collections
Naturya Offers Superfood-Infused Jams and
17
Millennial-Targeted Makeup Lines
'Girl Squad' Celebrates Sisterhood and Shared Experiences
16
Cleaning Company Rebrandings
The BioWash Brand Recently Revamped its Brand Identity
15
Musical Champagne Packages
The Champagne Lanson Music Gift Box Can Be Creatively Repurposed
14
Ancient Grain-Packed Pastas
The GoGo Quinoa Super Grains Pasta is Naturally Gluten-Free
13
Disney-Themed Charitable Cosmetics
Kiehl's Holiday Collection Features a Famous Disney Character
12
Premium Prepackaged Noodle Bowls
The Blount Fine Foods Chicken Ramen Bowl is Ready in 3 Minutes
11
Prepackaged Almond Milk Drinks
The New Starbucks Almond Milk Beverages will Launch in 2018
10
Canteen Pill Packaging
This Water Bottle Pill Package Makes Carrying Medication Convenient
9
Customizable Granola Packaging
Bear Naked Custom Made Offers Quirky, Personalized Packaging
8
Brazilian Caramel Collections
Embaré's 'Brazilian Delights' Celebrates Native Flavors
7
Alpine eCommerce Packaging
Mammut's eCommerce Box Delivers an "Emotional Unboxing Experience"
6
Prepackaged BBQ Meats
The Carl Buddig & Company Kingsford Precooked Meats are Savory
5
Concentrated Cleaner Concepts
Mirjam de Bruijn's 'Twenty' Imagines the Removal of Water Content
4
Refreshingly Simple Rice Beers
The Yeastie Boys Inari Biru Rice Beer is Balanced and Refined
3
Cartoon Chihuahua-Themed Eye Shadows
Too Faced's 'Clover Palette' Features 18 Colorful Shades
2
Fresh Cream Liqueur Collections
Carthy & Black Is Offering a New Cream Liqueur Collection
1
Easy-Resealing Packaging Film
Clear Lam's PrimaPak System is a Thin Resealable Film
Related Ideas
Gifting-Ready Cafe Merch Lines
Starbucks Holiday Merchandise for 2025 Has New and Returning Faves
Marbled Drinkware Capsules
Stanley 1913 Launches a Limited Edition Collection with Soft Marbling
Cartoonish Custard Dessert Collections
The Sanrio x Pastel Collaboration Celebrates Pompompurin
Remixed Nail Polish Collections
The OPIcons Collection Reimagines Iconic Shades Like Funny Bunny
Origami-Inspired Holiday Collections
Guerlain Debuts the 2025 ‘Tale of Wonders’ Collection
Kawaii Cafe Merch Collections
The Starbucks x Hello Kitty Collection is Arriving in November
Nostalgic Crayon-Inspired Jewelry
Nadine Ghosn Crayola Pack Collab Debuts as Limited Edition
Color-Centric Web Capsules
Wix Studio x Pantone Introduced a Collection of Web Design Assets
Co-Branded Feminine Fashion
The PINK x LoveShackFancy Collab is Frilly & Floral with a Gen Z Twist
Crayon-Themed Soda Branding
Jones Soda Co. Partners with Crayola on a Nostalgic Co-Branded Pack
Butter-Themed Speaker Boxes
Influencer Kits for Bose's SoundLink Plus Resemble a Kitchen Staple
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Limited-Edition Artistic Collections
Pantone Partnered with Patricia Urquiola and Haworth
Holiday-Honoring Pastel Sneakers
Nike Celebrates with an Easter Colorway of the Air Force 1
Posh Pink-Hued Cafe Merch
The 2026 Starbucks Japan Sakura Collection is Arriving Now
Vibrant Upscale Makeup Collections
Chanel's Spring 2025 Makeup Capsule Boasts Unexpected Pairings
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Whimsical Halloween Drinkware
Starbucks Unveils its 2025 Halloween Drinkware Collection
Pink Gradient Zipped Sneakers
Nike Unveils a New Tonal Palette of the Air Max Sunder
Bright Color-Based Spring Fashion
Yuki Yagi Designs the New SS25 vowels Capsule
Decadent Pink-Themed Desserts
Paris Baguette Introduced its 2026 Valentine's Day Lineup
Millennial Pink-Inspired Apparel
UNIQLO Features Practical Spring Pieces in Signature Pink Hues
Celestial-Inspired Packaging Collections
Hunter Luxury Debuts Its Cosmic Teal Collection
Playful Tubular Speaker Models
These New Beats Pill Colors Come in Two Options
Thematic Holiday Makeup Lines
NYX Unveiled its Treat-Inspired Holiday 2025 Collection
Color-Changing Jelly Tints
Milk Makeup's pHreeze Cooling Water Jelly Tint May Turn Coral or Pink
Soda-Inspired Beauty Sets
The Tower 28 x poppi Fizz + Frost Holiday Duo Shares a Festive Color
Mocha-Colored Sticky Notes
Post-it Brand x Pantone Was Inspired by Simple Pleasures
Large-Scale Nail Polish Experiences
OPI Celebrated its 45th Anniversary with an Immersive Event
Soda-Scented Gift Wrap
Olipop Released Scented Wrapping Paper Inspired by Popular Flavors
Chromatic Emotional Home Decor
The 3form 2025 Color Collection Puts Emotional Hues in Focus
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Ultra-Compact Freezable Lunch Boxes
PackIt Expands Its Freezable Snack Box Line for Convenience
Signature Soda Merchandise Collections
poppi Launches a Limited-Edition Alpine Blast Inspired Line
Mocha-Colored Homeware Collections
Mackenzie-Childs Has Introduced the Mocha Check Collection
Botanical-Inspired Beverages
The Springtime Starbucks Reserve Lineup Features Ube, Sakura & More
High-End Holiday Makeup Capsules
The Chanel Holiday 2025 Makeup Line Explores the Flamboyant Sky
Retro Pixelated Cafe Collections
Starbucks Introduces the Bearista Game Collection
Sustainable Paper Cosmetic Packaging
The Arcade Beauty Paper Packette is Made with 80% Paper
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Richly Toned Fall Apparel
The Psycho Bunny Fall 2025 Collection Boasts Florals
Summer-Inspired Japanese Snack Collections
TokyoTreat Minimart Has Launched a Special Summer Line
Floral-Inspired Spring Menus
Peet's Coffee Revealed Its Limited-Time 2026 Spring Menu
Girl Group Beauty Campaigns
LANEIGE Taps KATSEYE for a JuicePop Box Lip Tint Campaign
Nail Polish-Inspired Cupcakes
The Gourmet Grocery Collection Inspired Baked by Melissa and essie
Nostalgia-Driven Makeup Launches
The Huda Beauty Strawberry Latte Collection is Y2K-Inspired
Stylish Poppy-Inspired Cooler Bags
Out of the Woods Debuts the Poppy Collection
Colorful Vegan Handbag Collections
Espe's Spring/Summer 2025 Collection Boasts Modern Elegance
Stylish Iridescent Coffee Carriers
Costa Coffee Spring Merchandise Comes in Several Styles
Seasonal Utility Staples
The North Face Red Box Ss26 Collection Expands Its Graphic Seasonal Range
One-Color Candy Packs
The Gushers All Blue Shares Fan-Favorite and TikTok-Inspired Flavors
Limited-Edition Influencer Wines
Echo Falls and GK Barry Partnered for New Wine Packaging
Sustainable Packaging Options
Vetroplas Partners Highlight Refillable, Recycled And Airless Soluti
Reimagined Doll-Inspired Capsules
The Polly Pocket x Cider Collection Features Playful Silhouettes
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Colorful Tech Accessories
The Apple 2026 Spring Accessory Lineup Adds Bold New Colors
Luxe Brown Beauty Collabs
An IPSY x Pantone Collaboration is Dropping in 2025
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
One-Handed Paper Cartons
The One-Hand Pump Paper Pack is Made from 100% Recyclable Materials
Matcha-Inspired Drink Carriers
These New Costa Coffee Cups Come in Two Strawberry Matcha Styles
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Color-In Fish Packaging
Fishwife's Limited-Edition Summertime Art Box Comes with Colored Pencils
Supermarket-Inspired Nail Art Designs
Aldi Dropped a Festival-Inspired Nail Art Collection
Candle Jar Redesign Updates
Yankee Candle Introduces a Modern Candle Design with Nostalgic Details
Museum-Inspired Spring Fashion Capsules
Pacsun is Partnering with the Metropolitan Museum of Art
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Neutral Sticky Notes
Post-it x Pantone Bring Calm Focus to Ideation with the Color of the Year
Convenience Store-Inspired Holiday Lines
7-Eleven Debuts the Holiday Capsule from 7Collection™
Whimsical Patterned Diverse Fashion
Kate Spade and Target Work Together on a New Collection
Romance-Themed Cookie Packaging
The Crumbl Red Box Packaging Commemorates Valentine's Day
Collaborative Tonal-Inspired Scents
Pura and Pantone Join Forces to Launch Mocha Mousse
Spooky Nail Polish Sets
Beetles Gel Polish's Scream on Halloween Gift Box is a Special Collectible
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Artful Holiday Gift Sets
Marimekko Holiday Gift Sets Japan Exclusive Debut This Month
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
90s-Inspired Makeup Revivals
MAC Cosmetics' New Collection Revives Beloved Cool-Tone Colors
Dusk Floral Coffee Carriers
The Starbucks Japan Sakura Drinkware Collection is Moody
Reduced Packaging Drink Ranges
The 7-Eleven 7-Select Replenish Range Features a New Bottle Design
Mousse-Hued Smartphones
Pantone x Motorola Decked Devices Out in the 2025 Color of the Year
Winter Cocktail Infusion Kits
Re:bloom Infusions Spotlights Its Best-Selling Winter Kits
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Collectible Creative Stationery
Moleskine x BLACKPINK Capsule Channels K-Pop to Limited Stationery
Color-Themed Teas
TEALEAVES x Pantone Created a Tea Blend Inspired by the Color of the Year
Color-Centric Beauty Packaging
Lumson's Absolute Collection is an Ode to the Color of the Year
Summer-Forward Beverage Syrups
Monin Spotlights Fruity Summer Flavors
Curated Iced Tea Variety Packs
Saint James Launches the Party Pack and Paradise Pack
Pastel-Tonal Festive Sneaker Collections
New Balance Launches the Easter Pack of 9060s
Valentine's-Ready Spring Capsules
Uniqlo is Keeping Consumers Cozy This Valentine's Season
Halloween-Themed Drink Carriers
The Target x Stanley Halloween Range is Darkly Stylish
Dazzling Holiday Drinkware Collections
Starbucks Japan Has a New Bright Holiday Drinkware Lineup
Playful Crayon-Inspired Fashion Lines
Lee & Crayola Launch Colorful Workwear-Inspired Garments
Mono-Material Packaging Designs
Free the Birds Introduced Mono-Materials for Skinimalism Packaging
Colored Perfume Pump Covers
Silgan Introduced Aspire Chroma Pump Designer Dispensers
Modern Premium Pet Packaging
Pet 'n Shape Boasts New Packaging for Its Premium Dog Treats & Chews
Revived Crayon Collections
Crayola's Limited-Edition Pack Brings Back Retired Crayon Colors
Gen Z-Focused Bag Charms
Travel Blue Launches the Memory Collection to Appeal to Gen Z Shoppers
Culinary Nail Polish Collections
The DND Yes Chef! Kits Pay Homage to the Heat of the Kitchen
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Indulgent Cosmetic Packaging
Sensorial Food Inspired Albéa's Sugar Rush Packaging Collection
Limited-Edition Holiday Juice Branding
Tropicana Festive Packs Bring a Holiday Touch
Retro Colored Containers
Crayola x S'well Team Up for a Limited Edition Retired Colors Collection
Pastel-Hued Winter Tumblers
Starbucks Japan's New Shining Winter Collection Features Snowy Scenery
Spring-Inspired Nail Polish Kits
Beetles Gel Polish Debuts Its Taste of Spring 2026 Collection
Spring-Forward Pastel Nail Polishes
essie Introduces its 'Atelier at the Bay' Pale Yellow Polish
Streamlined Packaging Updates
Blanco's New Packaging Design is Holistic in Nature
Colorful Youth Fashion Collections
Joe Fresh and Life at Home™ Have Partnered with Crayola
Archival Packaging Revivals
Chick-Fil-A Newstalgia Marks an 80th Anniversary Rollout
Youth-Focused Fashion Brands
Pink Palm Puff is Comfort-Driven and Style-Minded
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Redesigned Skinny Tea Packaging
Skinny Boost Offers Canisters for Its Skinny Tea Line
Limited-Edition Flavored Waters
Hint Water Debuts its Exclusive 'Winter Variety Pack'
Vibrant Packing Cubes
The Pastael Compressible Packing Cubes are Convenient Luggage Accessories
Tokyo-Inspired Collaborative Capsules
Topologie and Maison Kitsuné Join Forces on a SS25 Capsule
Dessert-Inspired Tonal Sneaker Packs
atmos and ASICS Join on the Banana Split Pack of Shoes
Frosted Rose Nail Lacquers
Essie Debuts Two Sophisticated Shades for Fall Transitions
Colorful Sampling Windows
7UP's Pink Refresh Window Brings a Splash of Color to UK Cities
Planetary-Inspired Glassware Capsules
Pentagon Design Creates the Spherical Mars Collection
Nourishing Personality-Packed Combos
The New Summer Jamba Bundles Tap into Popular Personas
Curated Color Guides
Pantone Capsule Signature Edition Condenses Iconic Spot Colors
QSR Color-Shift Cups
Mcdonald’s Launches Limited-Edition Color-Changing Cold Cups
Neon-Tinged Dynamic Lifestyle Sneakers
New Balance Plans to Launch a 1906A Neon Pack
Regal-Style Packaging Collections
Hunter Luxury Unveiled 'The Regency Collection'
Cherry-Themed Bar Pop-Ups
Phlur and Space NK are Treating London to an Experiential Activation
Nostalgic Revived Crayon Colors
Crayola is Bringing Back Some Retired Colors of its Archives
Pastel-Tonal Mini Tote Bags
Trader Joe's Presents its Mini Tote Bags in Light Shades
Revamped Packaging Brand Websites
Macpac's New Website Highlights its Sustainability Efforts
Autumnal Wine Kits
Vinebox's Sweater Weather Tasting Experience Shares Cozy Varietals
Posh Pastel Cookware Collections
The ProCook Soho Collection Has Cookware, Bakeware and More
90s Grunge-Inspired Fall Apparel
& Other Stories Launches 'The October Collection'
Holiday-Themed Luggage Campaigns
TUMI Debuts 'Gift Joy' Featuring Red and Black Toned Pieces
Pastel Pink Cookware Capsules
STAUB Unveils the Pink Peony Colorway for its Premium Cookware
Delectable Career-Themed Ice Pops
Happy Pops Launches the Barbie Career Collection
Minimal Toilet Sprays
Capsule Repackaged Bathroom Etiquette as a Design Object