These multifunctional packaging examples range from wine bottle resumes to tissue boxes that are transformed into eco-friendly toys after use. As brands become more environmentally and socially conscious, their packaging is also beginning to reflect similar values.
In an effort to be sustainable, brands are relying on multifunctional packaging concepts and are marketing their products in a new way. Whether appealing to the parent with small children, the art-obsessed beer drinker or the frequent takeout eater, brands are becoming more aware of how they market and package their best-selling products.
A favorite from this list is Maude Paquette-Boulva's honey packaging concept that features a clever, dual-purpose design. The container is made out of beeswax and can be transformed into a candle after its honey contents are used up.
Another standout from the list is Herbal Water's eco-friendly packaging. The manufacturer sells its products in sets of four that are packed in a wooden carrier. Once users have drank their water, they can reuse this wooden container for beer or juice bottle storage.
25 Multifunctional Packaging Examples
25
Playfully Interactive Packaging
Stafidenios Raisins Turns Packaging into a Toy
24
Recycled Virtual Reality Viewers
Coca-Cola Provides 3 Hands-On Options for Eco-Conscious Techies
23
Pleated Bottle Packaging
The ZigPack is an Eco-Friendly, Effective and Exposing Wine Tote
22
Multipurpose Underwear Boxes
Levi's Basics Underwear Packaging Boasts Additional Uses
21
Modular Packaging Systems
The TMA-2 Headphones Requires a Unique Way to Package Its Numerous Parts
20
Business Card Bookmarks
These Creative Bookmarks Can Help Promote Your Brand
19
Decreasing Origami Cartons
The U Shape Travel Set Conveniently Downsizes During Your Trip
18
Towering Treat Cartons
Ovvio Cupcakes Packaging is Structurally Inspired by Honeycomb Forms
17
Multifunctional Wine Boxes
The Viajes de un Catador Box Wine Packaging is for Storage and Serving
16
Playful Snack Blocks
Varvara Komarova's Snack Packaging Concept Doubles as a Toy for Kids
15
Color Pencil Packaging
Coloroid by Jialu Li Is Made for When the Tools are In Use and Not in Use
14
Eco-Friendly Postal Packages
The Sendbag Concept Gives the Envelope an Extended Life
13
Illuminating Doll Boxes
This Toy Box Packaging for a Doll Doubles as a Lamp
12
Multipurpose Honey Containers
This Honey Packaging Design Doubles as a Candle
11
Computer Game Cartons
This Pacman Packaging Concept Was Made to Be Playful and Interactive
10
Responsible Kite Packaging
Lily Li's Versatile Design Can be Repurposed as Storage and Supplies
9
Kid-Focused Tissue Packaging
These Fun Tissue Boxes Transform Into Cardboard Critters
8
Dual-Purpose Camera Manuals
Karin Hilgenkamp Designs DSLR Packaging that Doubles as Instructions
7
Senior Smartphone Packaging
Doro's Phone Package Was Designed with the Elderly in Mind
6
Fairy Tale Confections
Miss Muffet & Co. Creates Kid- and Eco-Friendly Packaging
5
Combo Cleaner Packaging
Nested Detergent Bottle Integrates a Sprayer, a Squeegee and a Container
4
Road Trip Music Kits
This Music Packaging for Spotify Blends Web with Road Trips
3
Interactive Record Covers
DJ QBert's Record Cover Plays Songs When Prompted by Touch
2
In-Shower Shaving Bars
Dave's Shower Shave Bar Helps Guys Shave in the Shower
1
Reusable Delivery Packaging
The RePack System Encourages Consumers to Return Their Used Envelopes
Related Ideas
Interchangeable Component Water Bottles
'The Modular Bottle' Has a Glass Interior and More
Collapsible Pocket Coffee Cups
The 'REUSABLE' Foldable Silicone Cup by Kalina Gotseva is Eco-Chic
Cooling Mushroom Packaging
Mushroom Packaging Creates Customizable and Compostable Solutions
Seaweed-Based Shoe Packaging
Ales Grey & Sway Partnered on Sustainable Footwear Packaging
Peelable Dissolving Bottles
Tomorrow Machine's Peelable Bottle Design Dissolves In Water
Sustainable Speaker Packaging
Sonos' Packaging Shares a Premium, User-Friendly Experience
Multitool Water Bottles
The 'BYO Bottle' Hides Cutlery and More Alongside Drinks
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Multifunctional Beverage Carriers
The Conceptual 'ThermoBag' Drink Carrier is All-in-One
Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
Compostable Beauty Bottles
Sulapac Unveils the New Compostable Materials for Fragrance Bottle Caps
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Compostable Coffee Pod Packaging
These Cambio Roasters Organic Coffee Pods are Sustainable
Paper-Made Frozen Food Packaging
PACK'D is Introducing New Recyclable Paper Bags
Recycled Ocean-Bound Plastic Bottles
The Ocean Bottle's GO Bottle Pushes Sustainable Efforts
Aseptic Eco Beverage Packaging
The Tetra Brik Aseptic 200 Slim Leaf Carton is Paper-Based
Reusable Paper-Made Water Bottles
The 'reU' Reusable Water Bottle Concept is Recyclable
Travel-Friendly Toiletry Packaging
The 'Carry On' Bottle by Yeo Seo Koo Has a Two-Part Design
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Anti-Design Pet Food Packaging
Gentle Giants' Bags and Cans Waste No Available Visual Space
Sustainable QSR Tablewares
This Reusable Tableware from the Elium Studio is for McDonald's France
Sustainable Skincare Packaging
Olay's First-ever 100% Recycled Jars are Launched with Walmart
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Convenience-Focused Bottle Slings
Slingwell Strives to "Make a Hydration Fashion Statement"
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Sustainable E-Commerce Packaging
Dow and P&G China Launch Reduced Weight and Impact Packaging
Multi-Functional Food Containers
Roll by Haechan Ryu is a Space-Caving Food Container
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Recycled Thermal Packaging
Dufaylite Uses a Unique Paper Honeycomb Design for Thermal Insulation
Reusable Grocery Delivery Packaging
Milk & More and Again Partnered for Reusable Packaging Options
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Take-Out Box Tables
The McDonald's TableBag Packaging Doubles as a Dining Surface
Labelless Water Bottles
Montbest Unveils Labelless Water Bottles for South Korean Consumers
Multifunctional Glass Food Containers
These Containers Are Shatterproof, Stackable and Stylish
Sustainably Packaged Yogurt Cups
Yoplait Launches the Sustainable Pure-Pak eSense Cartons
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Eco Luxury Boxed Wines
Juliet Introduces Luxury Boxed Wines in Sustainable Packaging
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Eco-Friendly Consumable Packaging
This Biodegradable Composite Packaging is Transparent and Edible
Bio-Based Beauty Packaging
Texen Group and Sulapac are Revolutionizing Beauty Packaging
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
All-Paper Perfume Boxes
Ffern’s Made-to-Order Fragrances are Packaged in Biodegradable Boxes
Mono-Material Lipstick Tubes
Quadpack's Emerald is a Mono-Material Packaging Innovation
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Eco-Friendly Bakery Packaging
Flax4Life Compostable Bakery Packaging Reduces Waste
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Asia-Focused Sustainable Packaging
aCommerce & Johnson & Johnson Create New Sustainable Packaging
Bio-Based Paper Packaging
Covestro's Partially Plant-Based Coating Boosts Recyclability
Recyclable Paper-Made Packaging Solutions
Mondi FunctionalBarrier Paper Ultimate is Sustainable
Fully Recyclable Condiment Packaging
Heinz Tomato Ketchup Squeezy Bottles Have a New Cap Design
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Eco Boxed Wine Duos
Ami Ami's Boxed Wines are Sustainably Packaged and Shipped
Two-in-One Drinking Vessels
Bottlecup Combines an Insulated Water Bottle with a Coffee Cup
Compostable Foodservice Packaging
The Eco-Products GreenStripe Line Has New Bags and Wraps
Combination Modular Bottles
The Berry Bottle is an All-in-One Modular Bottle for Any Adventure
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
Reusable Packaging Initiatives
PepsiCo Has Announced a New Packaging Goal
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Sustainable Produce Packaging
These Cascades Eco-Friendly Produce Baskets are Recycled
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Eco-Friendly Paper Packaging
Sourceful Debuts a New Paper Pouch to Compete with Plastic Packaging
Origami-Inspired Lunch Boxes
The FoldiBox 2 Box has a Flatpack and Technical Design
Traditional Food Preservation Containers
The 'Twist' Food Storage Container Has a Hidden Chamber
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Compostable Foodservice Packaging
The Better Earth Farmer’s Fiber Collection is Being Expanded
Bio-Based Cosmetic Packaging
The Sulapac Nordic Collection from APG Europe is Sustainable
Dino-Themed Water Cartons
Boxed Water is Taking a Bite Out of Pollution with Jurassic World
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Heat-Sealable Paper-Wrap Materials
Orlandi Launches the EcoPro™ Paper-Wrap Sustainable Packaging
Circular Cosmetic Concepts
Fasten Packaging Launches a Refillable Jar for Cosmetics Circularity
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Sustainable Packaging Brands
Flourish® Utilizes Recycled Content and Safe Forestry Practices
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Eco-Friendly Alt Milk Packaging
Califia Farms Packaging Now Features 100% Recycled Plastic
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Eco-Conscious Deodorant Packaging
Respectueuse Utilizes EnviroStick Packaging to Promote Recycling
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Water-Preserving Paper Packaging
Amcor Taps Fromagerie Milleret for the New Recyclable Packaging
Eco Cardboard Can-Carriers
Wild Rose Craft Brewery Debuts Cardboard Can-Carrier to Reduce Waste
Sustainable Cereal Packaging
Weetabix Now Features Fully Recyclable Packaging
Flat Recycled Wine Packaging
ALDI is Introducing a Recycled PET Wine Bottle in its Private Label
Recyclable Coffee Packaging
Pact Coffee Debuts a New Recyclable Packaging Design
Green Thermoformed Cardboard Trays
Cascades Launches Innovative Packaging for Fresh Produce
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Recyclable Paper Packaging Initiatives
Walmart is Swapping to Recyclable Packaging on All Channels
Aluminum Cleaning Bottles
Cleancult Packages Cleaning Solutions in Waste-Reducing Packaging
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Eco-Friendly Burger Packaging
GreenDustries' PleatPak Packaging Blends Sustainability and Function
Compostable Denim Packaging Trials
Levi's Rolls out Hybrid Polybags as a Sustainable Packaging
Sustainable Reusable Baby Bottles
Pura Debuted an Innovative Bottle Design for Babies
Sustainable Polypropylene Bottles
Abel & Cole Debuts a Refillable Milk Bottle for UK Customers
Sustainable Edible Pouches
Cannabis Brand Wyld Launches a Fully Compostable Pouch for Edibles
Eco Cosmetics Jars
Albéa Cosmetics & Fragrance, Sulapac, and Verescence Launch the TWIRL Jar
Reusable Paper Lunch Bags
Out of the Woods Reinterprets a Nostalgic Lunch Classic
PFAS-Free Food Packaging
Genpak Launches a New Packaging Line Without Added PFAS
Compostable Foodservice Packaging
These Sabert Pulp Food Containers are Convenient
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Kid-Focused Meal Containers
b.box Launches the Kid-Approved Eco-Friendly Bento Boxes for Meals
Low-Impact Cosmetics Packaging
Vetroplas Packaging Unveils a New Eco Packaging Range
Rewarding Milk Packaging
Ocado's Milk Bottle Recycling Initiative Gives Rewards for Recycling
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Sustainable Nappy Packaging
Big Fish Reworks the Bambino Mio Brand's Packaging with Less Plastic
Recyclable Takeout Packaging Services
Uber Eats Begins the Reusable Packaging Trials in London
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Paper-Made Mushroom Packaging
Sainsbury's Mushroom Punnets are Now Made with Cardboard
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Food-Grade rPET Packaging
These Novolex Recyclable Food Containers Have 10% Recycled Plastic
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Reduced Plastic Deli Packaging
The Volpi Eco-Pack™ Has 80% Less Plastic Than Alternatives
Recyclable Food Pouches
TotalEnergies and COLINES Create an Unlaminated Recyclable Stand-Up Pouch
Peelable Snack Pouches
ProAmpac's New Recyclable Snack Pouches are Made with Easy-Peel Technology
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Sustainable Growing Containers
The HC Companies Debuts the Revamped Horticultural Containers
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Child-Resistant PET Bottles
Berry Launches Child-Resistant PET Bottles for Pharmaceutical Use
High-Function Fish Packaging
Südpack Debuts a New High-Sealing, Puncture-Resistant Packaging Film
Recyclable Yogurt Packaging Pouches
This Recyclable Yogurt Pouch Has an All-PE Construction
Foaming Aluminum Packaging
Vetroplas and Envases Release a Wide-Neck Aluminum Foamer Bottle