The packaging of a product is a great way to attract a specific market audience, and these macho branding techniques are showcasing how companies are utilizing masculine designs to attract male consumers.
While advertising a product to all ages and genders is often the best way to get an item known on a wider scale, sometimes products are meant to be used by a specific type of consumer, and these macho techniques are prime examples of products often used by men. Showcasing such masculine packaging designs as mustaches, bow ties, hardware and rustic features, these macho branding techniques will definitely attract buyers looking for some manly products.
From dapper survival accessories to male-targeted detergent, these macho branding techniques are demonstrating how tweaking a product's package can impact the type of consumer it attracts.
44 Macho Branding Techniques
43
Modern Chivalry Manuals
The Gentlemen Project: Volume 1 by Dirty Gentlemen Clothing Company
42
Overtly Masculine Advertising
Man Food is a New Brand Aimed at Men
41
Prepared Gentlemanly Products
These Wild and Wolf Products are Designed for Dapper Gentlemen
40
Vintage Shaver Branding
Spiff Packaging is 1950s-Designed to Appeal to Timelessly Dapper Gentlemen
39
Old-Time Maritime Marketing
Old Salt Merchants Packaging Embodies a Charming Apothecary Image
38
Funky Fruit Branding
SunFeel Packaging Emphasizes the True Solar Exposure of its Farmed Foods
37
Punch-Packing Perfumes
Captain America 'Only the Brave' is a Superheroic Scent
36
Dapper Beer Cans
Iconic Beer Brand Budweiser Introduces a Bow Tie-Shaped Can for 2013
35
Blatant Booze Branding
The John Hollows Ginger Beer Image has Nothing to Hide
34
Beaky Beverage Branding
Bizarre Wine Packaging Exudes an Enchanting Eccentricity
33
Beard-Grooming Branding
Strangland's 'Stache Wax Packaging Has a Fashionable and Functional Appeal
32
Cement-Encased Soap
CNCRT Body Balm Packaging is Made Solid and Sturdy to Attract Male Consumers
31
Bearded Biscuit Branding (UPDATE)
Caveman Cookies Packaging Got a Grooming by Kristina Filler
30
Witty Work Supplies
ASHV's Gadgetshop Paper Products Cause Comedy in the Workplace
29
Mustache-Topped Bottles
The Barbers Packaging Features Impeccably Sculpted Facial Hair
28
Beer-Bottled Wine
'Bob's Your Uncle' Features a Wonderfully Witty Wine Bottle Design
27
Bristle-Whiskered Branding
Poilus Paintbrush Packaging has an Anthropomorphic Appeal
26
'Stache-Bearing Boxes
The Chelsea Hendricks Dapper Chap Packaging Design is Handsome
25
Tartan Toiletry Branding
Shred Packaging Applies a Bold Look to Shaving Products
24
Dapper Bowtie Bratwursts
The JKR Porkinson Sausage Package Redesign is Adorable
23
Macho Grilling Kits
The BBQ IT Packaging Offers Straightforward Seasoning Guidance for Men
22
Multifaceted Booze Bottles
The Cav Con Absolut Glimmer Design is Dazzlingly Dapper
21
Barbershop Beverage Branding
Rasurado Wine Packaging References the Town's Social Hub
20
Male-Targeted Detergent
Cleanjet Branding Markets Convenient Guygiene
19
Nostalgic Dessert Merchandizing
Tesco Mr. Nicecream Packaging Entices the Child in Every Consumer
18
Boyish Typographic Booze Branding
The Boca Negra Bottles are Masculine and Artistic
17
Lucha Libre Logos
The Cerveceria Sagrada Packaging Revives 50s Mexican Heroes
16
Male-Centric Gift Baskets
Broquets Pack Everything a Macho Guy Would Want into a Care Package
15
Mustachioed Whiskey Branding
The Mister.e Bottle Adds Dapper Detailing to the Single-Malt Liquor
14
Macho Cocoa Branding
'Stache Chocolate' by Jenn Sager is Manly
13
Indestructible Flask Campaigns
The Unbreakable Macallan Gets Put to the Sports Car Test
12
Bull-Branded Bodycare
Handsome Beast Packaging Promises to Tame the Male Species
11
Clean-Shaven Grooming Kits
Harry's Truman & Winston Sets Have Handsome Spotless Packaging
10
Mustachioed Branding
Debonair Cigars Reemerge With Facial Hair Labels
9
Unfeminine Air Fresheners
Archer Air Superiority Brand is Better Suited to Enhance a Bachelor Pad
8
Cleverly Dapper Decks
These Misc. Goods Co. Playing Cards Redefine the Classic Gaming Hobby
7
Manly Grilling Kits
Proper BBQ is the Perfect Barbecue Product for any Grillmaster
6
Assertive Antler Branding
Stagg Jr. Bourbon Packaging Bears its Horns to Warn of Great Strength
5
Macho Body Product Packaging
'Filthy Boy' for Men
4
Mustachioed Soap Pump Packaging
Method's Soap for Hope Supports Cancer-Fighting in Movember
3
Dapper Survival Accessories
The 'Jeep Legendary Accessories' Double as Survival Tools
2
Mobster Toiletry Merchandizing
Bandito Packaging Puts a Macho Face on Men's Cosmetics
1
Bro-Worthy Beauty Products
Uppercut Deluxe Offers Men a Masculine Way to Stay Freshly Groomed
Related Ideas
Photography Brand Multitools
The Conceptual Leica Multi Multitool by Marco Barbosa is Branded
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Vasectomy-Inspired Boxers
Twisted Tea Introduces the First-Ever Twisted Tea VasectomUndies.
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Vintage-Tinged Militaristic Apparel
The maharishi Spring 2023 Capsule is Inspired by Retro Themes
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Fashion-Branded Coffee Carriers
The Barbour Tartan Reusable Travel Mugs Come in Two Options
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Women's Day-Celebrating Chocolates
These New M&M’S Packs Celebrate Dynamic Women
Masculinity-Exploring Fashion Collections
Dior Spring 2024 Draws Inspiration from Menswear Codes
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Locking Lotion Bottles
Eos' Lotion Lock is a Humorous Response to Its Viral Product
Functional Libation-Holding Designs
TOMBOGO and White Claw Design the Funtional Claw Bag
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Scent-Infused Apparel
AXE and MARKET Collaborate on Scent-Infused 'Stealie' Hoodie
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Cactus-Based Men's Skincare Products
The Dior Sauvage Mencare Range Has Three Steps
Sporting Culture-Inspired Streetwear
La Martina Drew Inspiration from Sports for the Field 85
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Solution-Based Menswear
BRIC Boasts Elevated Essentials That are Fitted Perfectly
Valentine's Beef Jerky Hearts
Manly Man Co.'s Meathearts are Laser-Etched with Playful Messages
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Collapsible Camping Soap Carriers
The Matador FlatPak Soap Bar Case is Leakproof and Waterproof
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Luxurious Men's Grooming Gift Sets
Dans Un Jardin Introduces Luxurious Men's Grooming Gift Sets
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Masculine Fashion House Jewelry
The Louis Vuitton Les Gastons Vuitton Collection is Demure
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Time-Based Body Lotions
1HOUR—AFTER is a First-of-Its-Kind Body Care Company for Athletes
Whiskey Branded Apparel
Jameson and Dickies Debut a Collection of Apparel and Whiskey Bottle
Exclusive Travel Kits
Harry’s Collaborates with Artist Matt McCormick for Exclusive Travel Kit
Accessible Skincare Gift Branding
These NIVEA Gift Packs Feature NaviLens Technology in the UK
AI Packing Design Tools
Packify.ai Creates Packaging for Products That Stand Out
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Hand-Painted Tequila Bottles
Maestro Dobel Atelier: Trajineras Edition Honors Mexican Artistry
Branded Holiday Gifting Suites
Scotch Brand Created a Festive Suite for Wrapping & Packing Gifts
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Deodorant Stick Personable Mascots
Old Spice Introduces Swaggy Spice Which is its New Mascot
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Stylish Platform-Branded Merchandise
OnlyFans Debuts a Merchandise Capsule Ahead of Father's Day
Aromatic Masculine Bath Products
These New Duke Cannon Scents Come in Four Varieties
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Art-Infused Razor Gift Sets
Harry’s and KRINK Team Up for Art-Inspired Second Mammoth Series
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Comprehensive Face Kits
Jack Black's Face the Day Boasts Targeted Men's Skincare
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Vibrant Nostalgic Boxed Wine
Gonzo Vino Bridges the Gap Between Eco-consciousness & Quality Wine
Reparative Body Wash Products
Dove Men+Care Advanced Care Face + Body Cleansing Supports Skin
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Spray Can Fragrances
Step Aboard's Chicago Perfumes Pay Homage to Works of Art
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Artistic Perfume Bottle Packagings
The 'Do Perfume' Mellow Sign Perfume Package is a Display Piece
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Disruptive Men's Moisturizers
Fixup is Making Essential Skincare for Men More Fun & Accessible
Men's At-Home Color Kits
Cleverman Launches 8 New Hair & Beard At-Home Color Care Kits on Amazon
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Men's Grooming Holiday Sets
Proraso Debuts Premium Shaving & Beard Care Gift Sets for the Holidays
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
Spooky Soap Bundles
Dr. Squatch's Spooky Suds Include Four Limited-Edition Products
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Premier Men's Fragrances
AXE Fine Fragrance Collection Arrives in Time for Valentine's Day
Elevated Fragrance Capsules
M. Hainey Expanded Its Fashion Offerings to Perfumes, Candles & More
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Mezcal-Inspired Charitable Merch Collections
Dos Hombres Mezcal Highlights Its Winter Line
Bag-in-Box Spirit Packaging
Mandatory Spirit Co. launches Australian-First 1.5l bag-in-boxes
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Mainstream Masculine Skincare Products
Bath & Body Works Expanded its Men's Product Range
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Athlete-Backed Grooming Kits
LeBron James and Maverick Carter Launch The Shop Men's Grooming Line
Tranquil Cozy Fashion Capsules
MAXIME Unveils the New a Man and His Objects Collection
Mom-Focused Beauty Gift Bundles
KAI Boasts a Range of High-Quality Skincare Bundles
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Premium Tequila Revamps
Tequila Bribón Introduces the New Label Designs for its Three Expressions
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Modern Hydrating Beard Sets
HIM-istry Naturals Boasts Multi-Functional Men's Grooming Products
Salon-Quality Men's Stylers
Colorsmith's Premium Styling Products Boost Confidence & Ease
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Storytelling Rum Packaging
Serum Has Introduced Luxury Gift Boxes for Its Gorgas and Ancon Bottles
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Refreshing Self Care Bundles
Jack Black's Head-To-Toe Jack Set Features Product Essentials
Male Personal Care Collections
Bath & Body Works Has Officially Launched its First Men's Line
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Culture-Inspired Packaging Updates
SOBA Hibiscus Launches an Exciting Brand Refresh
Bold Hand-Crafted Planters
Manscapers and Tuleste Factory Developed the TFM Collection
Foaming Aluminum Packaging
Vetroplas and Envases Release a Wide-Neck Aluminum Foamer Bottle