From Snapchat-targeted recruitment campaigns to period pop-up shop concepts, the top June 2016 viral ideas highlight the efforts of brands to produce buzzworthy campaigns that are highly shareable.
Investment bank JPMorgan recently turned to Snapchat to launch a recruitment campaign targeted at this year's crop of new graduates. The inventive campaign included Geofilters targeted at college graduation ceremonies on 80 campuses across the United States, while 10-second video ads will also run within the app dedicated Graduation Live Story.
Kimberly-Clark brand U by Kotex recently launched an innovative campaign in New York City with a dedicated Period Pop-Up Shop. The campaign was organized by Detroit agency Organic, who spotted a student's Tumblr post complaining about the lack of retail concept dedicated to something half the world is likely to experience.
Top 50 Viral Ideas in June
From Snapchat Recruitment Campaigns to Intricate Face Collage Ads:
Rebecca Byers — Jul 2, 2016 — Pop Culture
50
Snapchat Sex Ed Shows
MTV's First Snapchat Show is a Sex Ed Series Called 'Pants Off'
49
Empathetic Poaching Ads
The AnimaNaturalis Ad Campaign Aims to Help Endangered Species
48
Social Media-Inspired Beer
Hash Beer Feminizes Packaging It to Be Instagrammable
47
Movie Scene Color Palettes
This Twitter Account Creates Color Palettes for Film Scenes
46
Faux Fast Food Pop-Ups
This Tokyo Pop-Up is Offering "Fast Food Supplements" for Free
45
Snapchat Recruitment Campaigns
JPMorgan is Recruiting New Grads with a Sponsored Geofilter
44
Cereal Bowl Scooter Hoverboards
The Cinnamon Toast Crunch Cruiser is Breakfast-Oriented
43
Reinterpreted Logo Art
These Artists Created Their Own Interpretations of the New Instagram Logo
42
Creamer-Branded Pop-Up Cafes
The Organic Valley Pop-Up Sold Half-and-Half with Free Coffee
41
Charitable Children's Tattoos
This Artist is Inking Sick Children with Temporary Airbrush Tattoos
40
Emotional Experience Soup Packaging
The Campbell's Soup 'Cans of Positivity' Campaign is Friendly
39
AR Blood Donation Billboards
NHS Blood and Transplant's Donation Ad Interactively Builds Awareness
38
Social Media-Connected Sneakers
The 'SoSole' Footwear Design Encourages IRL Interaction
37
Action-Tracking Stadium Seating
The Samsung 'Slider' Enhances Stadium Events with Moveable Seats
36
Multi-Character Snapchat Lenses
The 20th Century Fox Snapchat Ads Let Users Picks from Nine X-Men
35
Millennial Travel Scavenger Hunts
Icelandair is Offering a Free Trip To Europe Hidden in Montreal
34
Missing Child Currency
NGO Child Focus is Having a Child's Face Printed on Coins Across Europe
33
Snapchat Rewards Program Filters
Hospitality Group Starwood Has Launched a Series of Geofilters
32
Face-Swapping Ads
Netflix Uses the Popular Snapchat Filter to Advertise Its Series
31
Political Ice Cream Campaigns
Ben & Jerry's Opposes Dark Money with the 'Empower Mint' Flavor
30
Canine-Staffed Pop-Ups
The Kronenbourg 1664 Pop-Up Bar is Entirely Staffed by Dogs
29
Crowdsourced Retail Photo Galleries
The IKEA Wonderful Everyday Contest Highlights User Photos
28
Immersive Refugee Installations
Save the Children's 'Forced to Flee' Brings Real Stories to Life
27
Agency Recruitment Geofilters
180LA Used Select Snapchat Filters for Social Media Recruiting
26
Social Media Vehicle Teasers
The New Volvo XC40 was Teased by the Brand on its Snapchat Channel
25
Social Media Hitchhiking Projects
Shia LaBeouf Relies on Twitter Go on a Road Trip for Art's Sake
24
Intricate Face Collage Ads
These Face Collages By Getty Images Recreate Iconic Figures
23
Awareness-Raising Sweatshirts
This Fashionable Breast Cancer Hoodie Encourages Early Detection
22
Blogger Payment Platforms
The RewardStyle Platform Helps Influencers Make Money from Social Media
21
Taco Mask Snapchat Lenses
The Cinco De Mayo Taco Bell Snapchat Lens Was a Huge Success
20
Men's Body Image Campaigns
This Video Shows Men Realize That Their Ideal Body Isn't What They Want
19
Patriotic Beer Rebrandings
Budweiser Renames Itself "America" Until November Elections
18
Human Target Ads
The Stop Gun Violence Campaign Focuses on Danger of Errant Bullets
17
Period Pop-Up Shops
U by Kotex Was Inspired to Open the Period Shop from a Tumblr Post
16
Real-Time Travel Billboards
This Airline Ad from JetBlue Reveals Real-Time Travel Data
15
Lengthy Hashtag Billboards
These Heineken Ads Show the Beer's Complete Ingredient List
14
VR Social Media Posts
Facebook is Expanding its Image Upload to Incorporate 360-Degree Photos
13
Livestreamed Morning Shows
DigitasLBi's 'Rise and Shine' is a Livestreamed Facebook "Feed Show"
12
Personalized Emojis
Facebook Patents Making People's Faces New Emojis
11
Medical Message Campaigns
AVIS Italian Blood Donors Shows the Importance of Donated Fluids
10
Burger-Ordering Chatbots
Burger King's AI Chatbot Takes Menu Orders Via Facebook Messenger
9
Natural Movement Sport Ads
The Nike Revolution in Motion Campaign Stars Serena Williams and More
8
Hoverboard Cereal Ad Campaigns
This Cinnamon Toast Crunch Ad Takes Convenience to the Extreme
7
Frankenstein Auto Ads
The Ford Grand C-MAX Boasts an Extra Seat for Whatever's Needed
6
Athletic Taco Giveaway Campagins
Taco Bell and The NBA Offer Free Tacos When Road Games are Steals
5
Video Game Chatbots
Activision's Facebook Messenger Bot Teases 'Call of Duty: Infinite Warfare'
4
Fictional Biopic Ads
The Apple TV Father Time Campaign Stars Michael B. Jordan and Kobe Bryant
3
Snapshot Travel Incentives
Wow Air's Influencers Will Share a Love of Travel and Social Media
2
Anti-Xenophobia Campaigns
The 'Search Racism. Find Truth' Campaign Aims to Combat Xenophobia
1
Rapper-Endorsed Hostel Campaigns
50 Cent Shows Millennials the Draws of Booking a Hostel
Related Ideas
Drone Photography Series
Dirk Dallas Travels and Captures Beautiful Photos with Drones
Iconic Japanese Body Art
Students Used Takashi Murakami's Style for Body Art Inspiration
Anti-Theft Travel Packs
The XD Design 'Bobby' Laptop Backpack Keeps Contents Secure During Travel
Color Gradient Logo Spoofs
The Buzzfeed Instagram Parody Redesigns Other Iconic Branding
Snapchat Sex Ed Shows
MTV's First Snapchat Show is a Sex Ed Series Called 'Pants Off'
Exploratory Food Pop-Ups
This IKEA Pop-Up in Toronto Challenges Conventional Food Rules
Empathetic Poaching Ads
The AnimaNaturalis Ad Campaign Aims to Help Endangered Species
Relaxing Chocolate Bar Pop-Ups
The Dairy Milk Medley Lounge Offers Chocolate and Beauty Treatments
Album Tour Pop-Ups
The New Purpose Tour Pop-Up Sells Merchandise from Justin Bieber's Latest Tour
Gender-Bending Underwear Ads
The New THINX Ads Feature a Trans Man Wearing Period Underwear
Comprehensive Travel Apps
The Google Trips App Makes It Easier to Book Vacations on a Smartphone
Snapchat Recruitment Campaigns
JPMorgan is Recruiting New Grads with a Sponsored Geofilter
Gold-Painted Pubs
John Smith's Golden Ale Inspires the Creation of a Pop-Up Golden Pub
Reverse Psychology Ads
The Text and Drive Campaign for a Funeral Home Focuses on Real Consequences
Vacation-Ready Fashion
The Edita Vilkeviciute WSJ Magazine Editorial is Chic and Playful
Subways Station Pop-Ups
This Pop-Up Shop is Located Inside an Old Subway Station Bathroom
Literary Fashions
The Alice Through the Looking Glass Hot Topic Line Celebrates the Novel
Theft-Proof Backpacks
The 'Flak Sack' Drawstrong Backpack Can be Secured to Poles and More
Professional Emoji Concepts
These Empowering Google Emojis Depict Professions for Men and Women
Kid-Friendly Collage Apps
The Pic Collage App Helps Children Make Collages for School Projects
Candied Sneaker Collections
The Premier x Saucony Shoe Line is Inspired by Salt-Water Taffy
Aluminum Cafe Pop-Ups
The Hands & Heart Cafe is Located Inside Bangkok's Freitag Pop-Up
Digital Startup Accommodations
The Construkt Media Startup Hostel Offers Business Accommodation
Temporary Tattoo Inks
This New Tattoo Ink is Designed to Break Down After a Year
Screaming Pill Ads
The Lehning Voxpax Campaign Promotes Loss of Voice Medication
Satellites for Good
Rohini Swaminathan's Talk About Natural Disasters is on the Impoverished
Functional Laptop Tablet Bags
The 'Hands-Free Read&Go' Case Keeps Essentials Secure and Useable
Charitable Canned Water
Labatt is Helping Firefighters in Canada One Can at a Time
Meme-Inspired Horror Films
Sony is Giving 'Slender Man' his Big Screen Debut
Multi-Character Snapchat Lenses
The 20th Century Fox Snapchat Ads Let Users Picks from Nine X-Men
Nutritional Baby Ads
The Nutricia Малютка Campaign Shows the Strength a Toddler Needs
Retro Hair Ads
The Garnier Anti-Aging Campaign Asks People to Not "Ruin It This Time"
Victorious Beer Branding
Kings of Midnight Brewery Celebrates Millennials With Milestone Packaging
Social Olympic Snapshots
In Partnership with NBC, Snapchat Will Be Showing Rio Olympic Highlights
Anti-Racism Movie Posters
William Yu Photoshop's Film Posters to Combat Hollywood Racism
Refugee Camp Street Art
Street Artist Pejac Has Created Art on the Walls of a Refugee Camp
Remixed Balloon Logos
Vinicius Araujo Creates Re-Imagined Popular Logos Using 3D Modelling
Spicy Hybrid Burritos
The New Jalapeno Popper Quesarito Features Jalapeno Slices and Melted Cheese
Face-Swapping Ads
Netflix Uses the Popular Snapchat Filter to Advertise Its Series
Mangled Emoji Sculptures
'The Last Emoji' Installation Marks Distracted Driving Awareness Month
Canine-Staffed Pop-Ups
The Kronenbourg 1664 Pop-Up Bar is Entirely Staffed by Dogs
Crowdsourced Retail Photo Galleries
The IKEA Wonderful Everyday Contest Highlights User Photos
Social Media Vehicle Teasers
The New Volvo XC40 was Teased by the Brand on its Snapchat Channel
Messenger-Combining Apps
The Franz App Combines All Your Chat and Messaging Services Into One
Witchy Alcohol Branding
Luster Beer Focuses on the Adult Entertainment Element of Intoxication
Basketball-Inspired Water Ads
The Brita Drink Amazing Campaign Stars Stephen Curry
AI Finance Assistants
'Personetics Anywhere' Helps Banks Offer Guidance Via Facebook Messenger
Efficient Email Applications
'Front' Streamlines Messages on One Convenient Interface
Refugee-Inspired Inflatable Installations
This Inflatable Structure
Storytelling Beer Branding
Roots Rum Beer Embraces a Vintage Design to Celebrate Its History
Eco-Friendly Home Furnishings
This Company is Now Shifting Towards Sustainable Product Lines
Taco Mask Snapchat Lenses
The Cinco De Mayo Taco Bell Snapchat Lens Was a Huge Success
Festive Taco Promotions
Diablo Sauce is Returning to Taco Bell Just in Time for Cinco de Mayo
Ephemeral E-Commerce Advertising
Shoppable Snapchat Ads Allow Consumers to Swipe Up to Purchase
Fierce Figurine Ads
The Henkel Resistol Glue Campaign Shows How Strong the Product Really Is
Empowering Body Painting Initiatives
The Human Canvas Project Helps to Combat Negative Body Image
Animal Accommodation Ads
Airbnb's Print Travel Ads Introduce Animals to New Homes
Chef-Curated Airline Meals
This Premium In-Flight Menu is Prepared by Top Chefs
Impromptu Rapper Pop-Ups
Drake's Views Pop-Up Promoted the Rapper's Newest Album Release
Canned Wine Packs
This Californian Rosé Wine is Packaged in a Case Like Beer
Patriotic Beer Rebrandings
Budweiser Renames Itself "America" Until November Elections
Human Target Ads
The Stop Gun Violence Campaign Focuses on Danger of Errant Bullets
Period Pop-Up Shops
U by Kotex Was Inspired to Open the Period Shop from a Tumblr Post
Animal Emoji Ads
This Cologne Zoo Ad Emphasizes Its Assortment of Live Animals
Social Screenshot Coupons
Hering's Black Friday Promotion Used Snapchat to Offer Special Deals
Allergy-Detecting Temporary Tattoos
A Restaurant in Japan Tests Foreigners Reaction to Buckwheat
Livestreamed Morning Shows
DigitasLBi's 'Rise and Shine' is a Livestreamed Facebook "Feed Show"
Mass Killer Media Plugins
Zero Minutes of Fame Wants to Prevent Gun Violence By Hiding Names
Social Media Chat Discoveries
Facebook 'Discover' Finds Groups of Like-Minded People to Talk to
Multiple Angle Phone Videos
The Social movier App Lets Friends Collaborate on One Minute Videos
Search Engine Keyboard Apps
The 'Gboard' App Puts GIF, Emoji and Google Search at Your Fingertips
Socially Aware Emoji Apps
The MuvaMoji App From Amber Rose Adds Activism to Personal Branding
Integrating Refugee Dating Apps
Let's Integrate! Connects Local Citizens with Newcomers
Crying Child Discounts
JetBlue's 'FlyBabies' Gives Flight Deals Each Time an Infant Cries
Gargantuan Breakfast Burritos
The Egg-Normous Burrito is a Hearty Morning Meal Option
Messaging App Music Videos
Beecher's Fault's Snapchat Music Video Makes Use of Popular Filters
Social Gen Z Platforms
Yoursphere is Customizable Social Media App for Tweens
Cinematic Vehicle Screens
The Hitch Theatre Allows Consumers to Watch Outdoor Films on an Auto
Refugee-Welcoming Artistic Workshops
Vienna's 'Green Light' Project Promotes Inclusive Creativity
Burger-Ordering Chatbots
Burger King's AI Chatbot Takes Menu Orders Via Facebook Messenger
Simplified Mobile Movie Apps
Videorama is a Powerful Tool that is Fun to Use
Grant Application Concierge Services
Instrumentl Helps Research Scientists Apply for Grants
Frankenstein Auto Ads
The Ford Grand C-MAX Boasts an Extra Seat for Whatever's Needed
Remixed Ice Cream Flavors
The New Flavor Flips Put a Twist on Classic Ben & Jerry's Flavors
Chat Bot Ad Exchanges
Startup BotRevenue Will Let Chat Bot Owners Expand Their User Base
Global Love Campaigns
This Diamond Ad Campaign Shows How Love is Expressed Around the World
Social Media eSports Broadcasts
Activision Blizzard Will Now Stream eSports Events Via Facebook
Ultra-Fast Data Transmission Hubs
The Vogek USB 3.0 Hub Expands Ports without Slowing Down
Snapshot Travel Incentives
Wow Air's Influencers Will Share a Love of Travel and Social Media
Exclusive Game-Showcasing Deals
Snapchat and BuzzFeed Will Be Able to Show the Olympics in Rio
Millennial Car Commercials
This Millennial Car Ad Likens a Car-Finding Service to Tinder
Heartfelt Breakfast Commercials
This McDonald's Advertisement Shows the Need for All Day Breakfast
Privacy-Protected Personality Tests
This Facebook Personality Test is Calculated from Your 'Likes'
Organ Delivery Drones
Ehang is Developing a Drone That Can Carry Pig Organs to Save Lives
Video App Chat Platforms
The New YouTube Messenger Allows Users to Discuss Videos in the App
Modern Bluesy Cans
The A Pale Mosaic Beer Looks as Crisp and Clean as It Tastes
Eye-Tracking Vision Tests
This Eye Health Awareness Concept Imagines Snapchat as a Diagnostic Tool
Gourmet Ice Cream Giveaways
This Ice Cream Company is Giving Away Single Scoops on Free Cone Day
Cinematic Camera Giveaways
This Contest Promotes The 'TMNT: Out of the Shadows' Film Release
Streaming Pop Culture Hubs
People and Entertainment Weekly Launch Free Streaming Video Network
Connecting Twitter Upgrades
Twitter's Newest Feature Allows Users to Connect with Desired Accounts
Child Refugee Videos
This Save the Children Video Follows Up on a Shocking and Powerful Film
Mock High-Tech Dipsticks
This Quaker State Motor Ad Promotes Simplicity Over Fancy Gadgets
Emotional Olympic Commercials
P&G's 'Thank You, Mom' Triumphs Mothers Who Gave Athletes Strength
Refugee Aid Awareness Projects
Support of Life is Helping Syrian Refugees by Showing Their Loss
Parody Promotion Videos
Actress Margot Robbie Parodies 'American Psycho' for Vogue