From Snapchat-targeted recruitment campaigns to period pop-up shop concepts, the top June 2016 viral ideas highlight the efforts of brands to produce buzzworthy campaigns that are highly shareable.
Investment bank JPMorgan recently turned to Snapchat to launch a recruitment campaign targeted at this year's crop of new graduates. The inventive campaign included Geofilters targeted at college graduation ceremonies on 80 campuses across the United States, while 10-second video ads will also run within the app dedicated Graduation Live Story.
Kimberly-Clark brand U by Kotex recently launched an innovative campaign in New York City with a dedicated Period Pop-Up Shop. The campaign was organized by Detroit agency Organic, who spotted a student's Tumblr post complaining about the lack of retail concept dedicated to something half the world is likely to experience.
Top 50 Viral Ideas in June
From Snapchat Recruitment Campaigns to Intricate Face Collage Ads:
Rebecca Byers — Jul 2, 2016 — Pop Culture
50
Snapchat Sex Ed Shows
MTV's First Snapchat Show is a Sex Ed Series Called 'Pants Off'
49
Empathetic Poaching Ads
The AnimaNaturalis Ad Campaign Aims to Help Endangered Species
48
Social Media-Inspired Beer
Hash Beer Feminizes Packaging It to Be Instagrammable
47
Movie Scene Color Palettes
This Twitter Account Creates Color Palettes for Film Scenes
46
Faux Fast Food Pop-Ups
This Tokyo Pop-Up is Offering "Fast Food Supplements" for Free
45
Snapchat Recruitment Campaigns
JPMorgan is Recruiting New Grads with a Sponsored Geofilter
44
Cereal Bowl Scooter Hoverboards
The Cinnamon Toast Crunch Cruiser is Breakfast-Oriented
43
Reinterpreted Logo Art
These Artists Created Their Own Interpretations of the New Instagram Logo
42
Creamer-Branded Pop-Up Cafes
The Organic Valley Pop-Up Sold Half-and-Half with Free Coffee
41
Charitable Children's Tattoos
This Artist is Inking Sick Children with Temporary Airbrush Tattoos
40
Emotional Experience Soup Packaging
The Campbell's Soup 'Cans of Positivity' Campaign is Friendly
39
AR Blood Donation Billboards
NHS Blood and Transplant's Donation Ad Interactively Builds Awareness
38
Social Media-Connected Sneakers
The 'SoSole' Footwear Design Encourages IRL Interaction
37
Action-Tracking Stadium Seating
The Samsung 'Slider' Enhances Stadium Events with Moveable Seats
36
Multi-Character Snapchat Lenses
The 20th Century Fox Snapchat Ads Let Users Picks from Nine X-Men
35
Millennial Travel Scavenger Hunts
Icelandair is Offering a Free Trip To Europe Hidden in Montreal
34
Missing Child Currency
NGO Child Focus is Having a Child's Face Printed on Coins Across Europe
33
Snapchat Rewards Program Filters
Hospitality Group Starwood Has Launched a Series of Geofilters
32
Face-Swapping Ads
Netflix Uses the Popular Snapchat Filter to Advertise Its Series
31
Political Ice Cream Campaigns
Ben & Jerry's Opposes Dark Money with the 'Empower Mint' Flavor
30
Canine-Staffed Pop-Ups
The Kronenbourg 1664 Pop-Up Bar is Entirely Staffed by Dogs
29
Crowdsourced Retail Photo Galleries
The IKEA Wonderful Everyday Contest Highlights User Photos
28
Immersive Refugee Installations
Save the Children's 'Forced to Flee' Brings Real Stories to Life
27
Agency Recruitment Geofilters
180LA Used Select Snapchat Filters for Social Media Recruiting
26
Social Media Vehicle Teasers
The New Volvo XC40 was Teased by the Brand on its Snapchat Channel
25
Social Media Hitchhiking Projects
Shia LaBeouf Relies on Twitter Go on a Road Trip for Art's Sake
24
Intricate Face Collage Ads
These Face Collages By Getty Images Recreate Iconic Figures
23
Awareness-Raising Sweatshirts
This Fashionable Breast Cancer Hoodie Encourages Early Detection
22
Blogger Payment Platforms
The RewardStyle Platform Helps Influencers Make Money from Social Media
21
Taco Mask Snapchat Lenses
The Cinco De Mayo Taco Bell Snapchat Lens Was a Huge Success
20
Men's Body Image Campaigns
This Video Shows Men Realize That Their Ideal Body Isn't What They Want
19
Patriotic Beer Rebrandings
Budweiser Renames Itself "America" Until November Elections
18
Human Target Ads
The Stop Gun Violence Campaign Focuses on Danger of Errant Bullets
17
Period Pop-Up Shops
U by Kotex Was Inspired to Open the Period Shop from a Tumblr Post
16
Real-Time Travel Billboards
This Airline Ad from JetBlue Reveals Real-Time Travel Data
15
Lengthy Hashtag Billboards
These Heineken Ads Show the Beer's Complete Ingredient List
14
VR Social Media Posts
Facebook is Expanding its Image Upload to Incorporate 360-Degree Photos
13
Livestreamed Morning Shows
DigitasLBi's 'Rise and Shine' is a Livestreamed Facebook "Feed Show"
12
Personalized Emojis
Facebook Patents Making People's Faces New Emojis
11
Medical Message Campaigns
AVIS Italian Blood Donors Shows the Importance of Donated Fluids
10
Burger-Ordering Chatbots
Burger King's AI Chatbot Takes Menu Orders Via Facebook Messenger
9
Natural Movement Sport Ads
The Nike Revolution in Motion Campaign Stars Serena Williams and More
8
Hoverboard Cereal Ad Campaigns
This Cinnamon Toast Crunch Ad Takes Convenience to the Extreme
7
Frankenstein Auto Ads
The Ford Grand C-MAX Boasts an Extra Seat for Whatever's Needed
6
Athletic Taco Giveaway Campagins
Taco Bell and The NBA Offer Free Tacos When Road Games are Steals
5
Video Game Chatbots
Activision's Facebook Messenger Bot Teases 'Call of Duty: Infinite Warfare'
4
Fictional Biopic Ads
The Apple TV Father Time Campaign Stars Michael B. Jordan and Kobe Bryant
3
Snapshot Travel Incentives
Wow Air's Influencers Will Share a Love of Travel and Social Media
2
Anti-Xenophobia Campaigns
The 'Search Racism. Find Truth' Campaign Aims to Combat Xenophobia
1
Rapper-Endorsed Hostel Campaigns
50 Cent Shows Millennials the Draws of Booking a Hostel
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Cheeky Adult Wipe Campaigns
goodwipes Launched a OOH Campaign at the 2025 NYC Marathon
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Dating Profile Billboards
Simply Spiked BOLD Moves Tackles Dating App Fatigue
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Series-Inspired Newspaper Pop-Ups
Peacock Featured a Custom Newsstand for ‘The Paper’
Wellness Swap Pop-Ups
Bragg's Trendy Trade-In Helped People Exchange Fads for ACV
Luxury Menswear Apparel Pop-Ups
Louis Vuitton's Soho Pop-Up Showcases the Fall/Winter 2025 Vision
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Bakery-Themed Beauty Pop-Ups
Clarins' Sweet Spot Activation Celebrates a Decade of Lip Comfort Oil
Y2K-Inspired Denim Campaigns
Gap Debuts ‘Better in Denim’ with KATSEYE for Fall 2025
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Vintage Streetwear Pop-ups
Kronenbourg 1664 Launched a Three-Day Immersive Fashion Experience
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
On-Demand Style Deliveries
Urban Outfitters and DoorDash Partnered Ahead of Graduation Season
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Shareable Wishlist Templates
Urban Outfitters and Canva Partnered to Simplify Holiday Gifting
Immersive Restroom Experiences
The Refresh Room Reimagines the Female Festival Bathroom Experience
Playful Gen-Z Dating Campaigns
Tinder's 'Crush Feelings' Captures the Essence of Modern Dating
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
K-Beauty Pop-Ups
Amorepacific and Sephora's Multi-Brand Launches in New York
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Cheeky Lip-Gloss Beauty Campaigns
NYX Professional Makeup Launches its 'If You NYX You Know'
Creator Community-Focused Platforms
Gap Inc. Has Introduced a New Centralized Program
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Girl Group Beauty Campaigns
LANEIGE Taps KATSEYE for a JuicePop Box Lip Tint Campaign
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Sensorial Beauty Pop-Ups
The Pinterest x NYX Gimme Gummy Bar Entices Gen Z with ASMR & More
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Creator-Led Beauty Retail
rhode Expands Across Sephora Europe After Strong Viral Demand
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Period Care Campaigns
Honey Pot Launched its 'Periods Made Better' Campaign
GenAI Social Media Lenses
The Imagine Lens Lets Snapchat Users Type to Bring Ideas to Life
World Cup Payment Campaigns
Visa Launched Its Tap In FIFA World Cup 2026 Campaign
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Immersive Curl-Powered Pop-Ups
göt2b is Helping Gen Z & Millennials Celebrate Their Waves & Coils
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
brand-focused social media shopping
TikTok Shop & Free Soul Launch the First 2026 Super Brand Day
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Period Poverty Scholarship Programs
Cora Expands Its Change the Cycle Scholarship Program
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
In-Person Creativity Cafe Campaigns
The Made in Starbucks Campaign Spotlights Customer Creativity
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Sensory Summer Shop Activations
Claire’s Launches Its A Girl SMR at Claire’s Campaign
College-Focused Social Platforms
TikTok's Campus Verification Feature Mirrors Early Facebook
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Symbolic Pop-Up Wellness Experiences
Hone Health Hosts Death of Midlife Pop-Up
Streetwear Collector Events
VANDYTHEPINK Pop-Up Offers Exclusive Apparel and Trading Cards
Streamlined Wedding-Focused Retail Experiences
The Knot Worldwide Boasts New WeddingPro Features
Back-To-School Hygiene Campaigns
Lysol’s Latest Campaign is Titled 'The Story of SOMO'
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Social-First Gameshows
This Year's Walkers' Do Us a Flavour Campaign Was Reimagined for TikTok
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Immersive Queer-Led Community Initiatives
Grimoire Unveiled Its 'United by Vanity' Campaign
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Short Video Marketing
Viral Pulse Helps Businesses Generate Engaging Short Videos Quickly
Olympian-Backed Livestream Events
Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Millennial Nostalgia Banking Campaigns
Allt Bank Playfully Jabs at Millennials' Financial Habits
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Gen Z Vitamin Pop-Ups
Nature's Truth and Natural Vitality Unveil a New College Campus Tour
Immersive Soccer Tournament Pop-Ups
Lay's Unveils an Immersive Pop-Up Experience
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
Playful Tokyo Pop-Ups
Duomart Introduces a Themed Convenience Experience in Tokyo
Creator-Led Product Collections
Vaseline Originals Celebrates Vaseline Hacks & Their Creators
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Empowering Vibe Coding Campaigns
Paris Hilton is the First Android Icon in Residence
Pop Culture Wedding Collections
A Dynamic Duo Inspired The Engagement Era Collection by The Knot
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Reassuring Leakproof Underwear Campaigns
Knix and Kristen Bell Launch the You're Good Campaign
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Festival Season Refreshment Campaigns
The Capri-Sun Festival Feeling Campaign is Running in the UK
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Cheeky Wrap-Focused Campaigns
Jimmy John's Introduced the Wrap Exchange
Startup Growth Strategies
The Virality Playbook Shares 350+ Proven Growth Hacks for Startups
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Ad-Friendly Vertical Video Feeds
Instacart Debuts the Immersive Feed Feature on Its Platform
Music Festival Refreshment Campaigns
This Lipton Summer Campaign Offers VIP Festival Experiences
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Workday Break-Focused Campaigns
KitKat Debuts the 24/7 Teams Meeting Campaign Concept
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Asian Film-Themed Promotions
Crocs Launches a Media-Themed Monsoon Campaign in Southeast Asia
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Collaborative Beauty Events
Stoney Clover Lane X Hello Kitty and Friends Host a Pop-Up Event
Cherry-Themed Bar Pop-Ups
Phlur and Space NK are Treating London to an Experiential Activation
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Verified Campus Community Features
TikTok Launches Its Campus Hub With Group Chats
Music-Focused Period Care Partnerships
The Period Care Brand Marlow Partnered with the JUNO Awards
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Marketing Resource Directories
Viral Marketing Lab Curates Growth Tools And Resources For Founders
Period-Planning Shopping Features
Instamart Launches a Menstrual Tracker and Care Hub for Planning