'Search Racism. Find Truth' is a clever new YouTube campaign that aims to combat xenophobia. Instead of addressing the public at large, the video is specifically aimed at those searching for racist videos online.
The Search Racism, Find Truth campaign involves a short video that begins playing when Berliners users search for YouTube videos created by the far-right Pegida movement. The video is unskippable, meaning users will be forced to listen to the campaign's message before they can view anything else. The video itself aims to combat racist and xenophobic beliefs by reinforcing the message that refugees are coming to Europe simply to live a better life.
The video not only puts a human face on the recent wave of immigration, but it also directly addresses Pegida's xenophobic rhetoric.