From star-studded Pride campaigns to stigma-breaking operas, the July 2016 social good trends reveal a major focus on breaking down barriers and creating a community of inclusion.
Coinciding with the end of Pride Month, the July 2016 social good trends largely revolve around LGBTQ issues. In terms of products, brand such as Nike, American Apparel and even Absolut Vodka released rainbow-hued goods supporting the LGBTQ community.
Stemming from many of the issues raised during Pride Month, the July 2016 social good trends also included a great deal of campaigns centered around the theme of inclusion. For example, the 'We Are America' ad starring WWE American wrestler John Cena highlights the diversity of the American population. Similarly, a performance called the 'Sex Workers Opera' was created to break down damaging stereotypes about sex workers.
Top 75 Social Good Ideas in July
From Inclusive Pride Campaigns to Stigma-Breaking Escort Operas:
Katherine Pendrill — Jul 24, 2016 — Social Good
74
Pop-Up Emergency Shelters
These Emergency Shelters Provide Several Amenities for Refugees
73
Politically Charged Fashion
This Unconventional Collection Makes a Statement on Today's Politics
72
Celebrity Anti-Poaching Campaigns
Cara Delevingne Modeled Painted Photography for Animal Rights
71
Satirical Award Show Campaigns
This SatirAd Points Out The Narcissistic Nature of Award Ceremonies
70
Knitted Textile Pavilions
This Pavilion is Made Up of Luminescent Threads
69
Tradition-Protecting Sandals
This Company Aims to Restore An Ancient Shoe-Making Tradition
68
Educational Electronics Kits
Play Lab's Kits Encourage Children to Explore and Enjoy Electronics
67
Upcycled Plastic Shoes
Timberland is Creating a Line of Shoes from Recycled Plastic Bottles
66
Hunger-Combating Jewelry
This Charitable Initiative Trades Jewelry for Food
65
Zero-Electricity Coolers
A Bangladeshi Inventor Designed Affordable DIY Coolers for the Poor
64
Body Image Photo Campaigns
A Student Created Photos That Magnify Body Image Issues that Girls Face
63
Creative Story Trailers
The 'Storymobile' is an Art Project That Shares and Records Stories
62
Charitable Promotion Pranks
Matt Damon Raised Money for Safe Water and Sanitation Efforts
61
Family-Owned Coffee Brands
Pergamino Colombian Coffee is Working to Spread Fair Trade Practices
60
Educational Jewelry Initiatives
Tiffany & Co's 'Keys for a Cause' Initiative Empowers Saudi Women
59
Disney Character Photo Campaigns
Disney's #ShareYourEars Campaign Supported a Charitable Cause
58
Political Pride Collections
The 'Make America Gay Again' T-Shirts Celebrate Pride Month
57
Refugee Washing Kits
These Hygiene Kits Address Inhumane Conditions in Refugee Camps
56
LGBT Support Rings
This Ring Was Designed in Response to Homophobia in Romania
55
Identity Inclusive Games
The Sims 4 Update Diversified the Game's Gender Options
54
Pride-Celebrating Alcohol Bottles
The Absolut Mix Line Is a Collaboration Between Artists
53
VR Pride Parades
Google's 'Pride for Everyone' Captures Pride Celebrations in 360 Degrees
52
Transgender Athlete Covers
This New Cover of 'Women's Running' Features Trans Runner Amelia Gapin
51
Refugee Smartphone Charging Huts
The Project Elpis Solar Charging Station Provides Essential Power
50
Pop-Up Religious Buildings
These Buildings Will Accommodate All Religions in Refugee Camps
49
Accent-Ameliorating Chat Bots
ELSA is a Virtual Pronunciation Coach and Mobile App for Accents
48
Micro-Donation Apps
The Spotfund App Lets You Make Small Donations to Charities
47
Confiscated Land Exhibits
This Project Shows the Struggles Faced in Urban Italian Areas
46
Co-Working Church Spaces
Tom Dixon Created a Shared Workspace for a Church
45
Braille Art Exhibitions
'Hope in Darkness' Introduces Peru's First Inclusive Art Show
44
LGBTQ-Inspired Athletic Clothing
Nike Has Come Out with Its 2016 BETRUE Collection
43
Stigma-Breaking Escort Operas
This Opera Fights Damaging Stereotypes for Sex Worker Rights
42
VR Sensory Overload Simulators
This Video Gives Viewers Insight On The Reactions Of Autistic Kids
41
Bulletproof Fashion Collections
This Bulletproof Clothing Raises Awareness for Gun Control Laws
40
Educational Empire-Building Games
'CivilizationEDU' Helps Students Think Critically About History
39
Disabled Drone Pilot Programs
LADAPT Fights Discrimination of Disabled People with Job Training
38
Humanitarian Video Game Festivals
The Games for Change Festival Links Gaming With Social Good
37
School Selection Services
InstiChoose Helps Parents Discover and Choose Schools For Their Children
36
LGBTQ-Friendly Picnics
The 'Queers for Dinner' Event Celebrates Pride Month in Toronto
35
Creative Education Platforms
'Crehana' is Like the Spotify of Creative Training
34
Charitable Credit Cards
The Charity Charge Card Provides Cash-Back Donations to
33
Medicine Delivery Drones
A Drone will Deliver Abortion Drugs in Ireland as a Form of Protest
32
Park-Celebrating Blankets
The Pendleton National Park Blanket Collection Celebrates 100 Years
31
Patriotic Pride Hats
These Hats Parody Trump's Campaign Slogan and Support the LGBTQ Community
30
Trafficking-Combatting Photo Apps
TraffickCam is Asking Travellers to Fight Sex Trafficking
29
Animated Anti-GMO PSAs
The 'Mr. Seed' Video Educates Consumers About Organic Seeds
28
Loanable WiFi Hotspots
The Toronto Public Library is Offering Affordable Low-Income WiFi for Rent
27
Sign Language Translators
This Technology for Deaf People Translates Voices Into Sign Language
26
Light Fruit Juices
One's 'Juiced Water' Combines Spring Water and Natural Fruit Juice
25
Islamic Storytelling Apps
The Sira App Educates Children On the Life Of Prophet Mohammed
24
Startling Real Estate Stunts
The Salvation Army Open House Spotlights the Issue of Poverty
23
Story-Rewinding Games
Episodic Video Game Life is Strange Lets Players Affect Previous Events
22
AIDS Awareness Apps
The Positive Project App Uses Selfies to Fight HIV Stigma
21
LGBT-Supporting Candy Initiatives
Skittles is Foregoing Their Rainbow to Support Pride in London
20
Charitable Hair Cuts
The 'Brave Cut' is Helping Romanian Women Who are Fighting Cancer
19
Empowering Skincare Ads
This SK-II Ad Fights Back Against China's 'Leftover Women' Stigma
18
Father's Day Fun Runs
The 'Do It for Dads Walk Run' Raises Funds for Prostate Cancer
17
Veteran Tech Camps
VETT is Empowering Veterans By Providing Technology Education and Support
16
Blossoming Donation Stations
NFC Wristbands Scanned at This Terminal Activate a Floral Animation
15
Humanitarian Advocacy Bots
UNICEF's Facebook Messenger Bot Offers a Place to Chat About Issues
14
Animal-Protecting Condoms
PETA Worked to Combat Animal Hunting with a Facetious Line of Condoms
13
Inclusive Pride Campaigns
The You Can Sit with Us Campaign Celebrates the Diversity of Pride Month
12
Peace-Inspiring Flash Mobs
The Ave Maria Flash Mob Discourages the Spread of Violence
11
Sewage-Sampling Robots
These Robots May Help to Prevent Virus Outbreaks in Cities
10
Youth-Focused Pride Events
The Fruit Loopz Event Celebrates Queer and Trans Youth in Toronto
9
Informative Assault PSAs
The Cast of the Girls TV Series Released a PSA About Sexual Assault
8
Simplistic Gun Control Campaigns
Vox Promotes Change to Second Amendment by Noting Reload Times
7
Unclean Cooking Videos
The Awareness-Raising 'Dirty Dishes' Recipes are Made with Unsanitary Water
6
Wage Gap Alarm Clocks
The 79% Work Clock Highlights the Issue of Income Inequality
5
Social Good Test Drives
This Volkswagen Test Drive Does Good and Shows Off the Rugged Vehicle
4
Pride-Supporting Basketball Shirts
The NBA Supports Pride With LGBT-Inspired Basketball Shirts
3
Inclusive Patriotic Campaigns
'We Are America' Allows John Cena to Explain What Being American Is
2
Kid-Centered Environmental PSAs
The Government of Ontario Shows Who Climate Change is Affecting
1
Pride-Celebrating Basketball Shoes
Nike's 'Be True' Collection Pays Tribute to World Pride
Related Ideas
Summery Streaming Series Cosmetics
KISS x The Summer I Turned Pretty Products Celebrate the Series
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Surf-Inspired Pride Collections
Vans x Queer Surf Celebrate Surf Culture and Inclusivity
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Affirming Queer-Inspired Clothing Lines
Insanely Cozy Designs Debuts Its Pride Therapy Collection
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Global Social Impact Initiatives
Reckitt Expands Its Catalyst Program in the US
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Vibrant Mental Health Campaigns
CDC Has Launched the Playfully Illustrated Free Mind
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Beer Brand Campaigns
AB InBev Launched Its 'Cheers to Bars' Campaign for the FIFA World Cup 2026
Large-Scale Nail Polish Experiences
OPI Celebrated its 45th Anniversary with an Immersive Event
College-Focused Accessibility Campaigns
Apple Launched its 'I'm Not Remarkable' Video Ad
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Shoppable Flag Campaigns
IKEA Canada's Assemble the World Cleverly Styles Home Products
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
In-Game Pride Month Events
Riot Games is Hosting Pride Month Events in League of Legends
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Skincare Brand-Supported Pride Activations
BYOMA Joins Forces with Barry's for Pride Celebrations
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Community-First Skincare Campaigns
Naturium Glow Better Together Celebrates the Power of Community
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Movie-Musical Vodka Collections
The Absolut-ly Wicked Good Cocktail Collection Makes Drinks Magic
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Patriotic Sugar Branding
Domino Sugar and America250 Partnered to Celebrate the USA
Pride Athletic Collections
Brooks Partners with JZD for Year-Round LGBTQ+ Celebration
Patriotic Social Good Crackers
Cheez-It and Townhouse Partnered with Operation Homefront
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Game-Day Self-Care Collections
The Dove x FIFA World Cup 2026 Collab Shares an Elevated Scent
Gen-Z-Forward Vinyl Collections
Urban Outfitters Launches its 2025 Singles Day Vinyl Series
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
Motorsport-Inspired Apparel
Anti Social Social Club and Goodyear Drop Bold Streetwear
Transgender-Celebrating Beauty Partnerships
Lush Cosmetics Doubles Down on Transgender Advocacy
South Asia-Influenced Cosmetics Brands
Just B Cosmetics Champions Bold Beauty and Inclusivity
Human Connection-Emphasizing Radio Initiatives
LG Electronics Has Introduced Radio Optimism
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Black Beauty-Brand Pop-Ups
SheaMoisture will Host an Immersive Toronto Pop-Up at Stackt Market
Pride Month-Focused Mixology Events
Ilegal Mezcal and wayOUT Launch the celebratingYOU Campaign
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Footwear-Based Father’s Day Giveaways
HEYDUDE Launches the 'Good Dude Giveaway'
Immersive Queer-Led Community Initiatives
Grimoire Unveiled Its 'United by Vanity' Campaign
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Olympian-Backed Livestream Events
Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Cannabis Visibility Studies
5W Public Relations Releases the Cannabis AI Visibility Index 2026
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Advocacy Apparel Capsules
Freddie Shop Debuts a Capsule Collection Supporting PrEP Awareness
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Pride Month T-Shirt Lines
The 'Love is a Human Right' Line Celebrates the 2SLGBTQIA+ Community
Communal Prevention Initiatives
The American Foundation for Suicide Prevention Runs Its Campaign
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Accessible Pride Month Fashions
The Primark 2026 Pride Collection is Priced Starting from £1.50
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Non-Alcoholic Sports Event Partnerships
Giesen 0% Sponsored Pride House LA/West Hollywood's Event
Domestic Violence Awareness Campaigns
GlassesUSA.com Joins The National Domestic Violence Hotline
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
LGBTQ+-Celebrating Luxe Watch Designs
GUESS Watches Introduced Its 2025 Worn with Pride Capsule
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Charitable Fashion Shows
Bloor-Yorkville BIA and Collaborators Ran Couture for a Cause:
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Soccer Bodycare Partnerships
Sol De Janeiro Kicked Off a Collab with the Washington Spirit
Boldly Inclusive Hair Campaigns
Splat Hair Color Announces That Every Shade Tells a Story
Pride-Inspired Cannabis Campaigns
Mfused Launches the Celebratory High on Pride Campaign
Transformational Fashion Campaigns
PARCO Summer 2026 Campaign Explores Identity Through Movement
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
All-American Ice Creams
Kroger Launched Limited-Time Flavors Inspired by Iconic Moments
Charitable Furniture Businesses
IKEA U.S. Announces Three New Donations to LGBTQIA+ Organizations
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Regional Premium Vodka Campaigns
Tito's Launches Its Real Good Vodka Campaign in UK
Paralympic Dual-Focused Promotional Campaigns
The Canadian Paralympic Committee Gains Visibility
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Collaborative Seasonal Drinking Campaigns
Fat Tuesday and 818 Tequila are Ready for the Summer
Social-First Hosting Campaigns
Out Host with Hisense Responds to the Rise of Home Viewing Parties
Freedom-Theme Streetwear
Denim Tears Ss26 LIBERTAS Collection Uses Statue of Liberty Imagery
Pride-Inspired Curated Vinyl Collections
Urban Outfitters Boasts the Pride Vinyl Collection
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Hair Salon-Powered Sports Campaigns
Great Clips Ties Its Latest Campaign to the Stanley Cup
Pride-Inspired Stamp Collections
Canada Post Debuts 'Places of Pride' to Support 2SLGBTQIA+ Rights
Prideful Toronto Pop-Ups
Ink The Rainbow is a New Skittles Pop-Up Operating at Toronto Pride
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
National Flag Initiatives
Volkswagen Canada Launches Dual Flags for Fans of the World Cup
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
LGBTQI+-Supporting Furniture Brand Partnerships
IKEA Canada Partners with Rainbow Railroad
Pride-Celebrating Intimacy Oils
Graydon Skincare Donates to 2-Spirited People of the 1st Nations
Beauty Retailer Fundraising Campaigns
Superdrug and Switchboard Partnered for LGBTQIA+ Support
Pride-Celebrating Cookie Collaborations
COOKIEBOY x Patina Osaka Uniquely You Marks Pride Month
Social Good Clothing Campaigns
ZigZag and The Salvation Army Partnered to Prevent Fashion Waste
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Brand Motif-Centric Fashion Lines
Anti Social Social Club Debuts Its Spring/Summer 2026 Collection
Prideful Modernist Tech Collections
The Apple 2025 Pride Collection Marks Pride Month in Style
Inclusivity-Promoting Four-Piece Bracelet Sets
Pura Vida Debuts Its for All Style Pack 1 for Pride
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Scottish Tourism Campaigns
VisitScotland Used NYC Tartan Week to Drive Scotland Tourism In The USA
Candy-Branded Pride Month Maps
SKITTLES and Queer Britain Partnered for the Chosen Family Map
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
NIVEA Canada Renews Partnership with pflag Canada
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Elevated Casual Fashion
RetailMeNot Spotlights Capri Pants as a Versatile Summer Staple
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Sports-Focused Diversity Initiatives
FC Barcelona Celebrates European Diversity Month
Social Good Gifting Ranges
The Virgin Experience Days Gifts for Good Collection is Purposeful
Charitable Qsr Campaigns
A&W Canada is Running the Burgers to Beat MS Day Campaign
Prideful Wrestling Gear Lines
TNA Wrestling Introduces its New Pride Month Capsule
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Access-Focused Performing Arts Organizations
SHOWAbility Emphasizes Disability Inclusion
Destigmatizing HIV Spoken Words
FUNCTION and Maggie's Toronto Launched Destigmatize: Voices
2SLGBTQIA+ Health Disparities Research
Pink Triangle Press Published the Pink Paper on Health
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Brazilian Culture Footwear Campaigns
Havaianas 'The Brazilian Flair' Stars Vinicius Junior
Purpose-Driven LGBTQ+ Jewelry Brands
Wicked Fabulous Has Unveiled a Redesigned Website
Pride Month-Honoring Treats
Craig’s Cookies X Hayu Team Up to Unveil the Hayu Pride Cookie
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Charitable Youth-Focused Events
LuskinOIC Ran a Christmas in July Event for Underserved Youth
International Traveler-Focused Campaigns
Brand USA Launches Two Complementary Campaigns