From star-studded Pride campaigns to stigma-breaking operas, the July 2016 social good trends reveal a major focus on breaking down barriers and creating a community of inclusion.
Coinciding with the end of Pride Month, the July 2016 social good trends largely revolve around LGBTQ issues. In terms of products, brand such as Nike, American Apparel and even Absolut Vodka released rainbow-hued goods supporting the LGBTQ community.
Stemming from many of the issues raised during Pride Month, the July 2016 social good trends also included a great deal of campaigns centered around the theme of inclusion. For example, the 'We Are America' ad starring WWE American wrestler John Cena highlights the diversity of the American population. Similarly, a performance called the 'Sex Workers Opera' was created to break down damaging stereotypes about sex workers.
Top 75 Social Good Ideas in July
From Inclusive Pride Campaigns to Stigma-Breaking Escort Operas:
Katherine Pendrill — Jul 24, 2016 — Social Good
74
Pop-Up Emergency Shelters
These Emergency Shelters Provide Several Amenities for Refugees
73
Politically Charged Fashion
This Unconventional Collection Makes a Statement on Today's Politics
72
Celebrity Anti-Poaching Campaigns
Cara Delevingne Modeled Painted Photography for Animal Rights
71
Satirical Award Show Campaigns
This SatirAd Points Out The Narcissistic Nature of Award Ceremonies
70
Knitted Textile Pavilions
This Pavilion is Made Up of Luminescent Threads
69
Tradition-Protecting Sandals
This Company Aims to Restore An Ancient Shoe-Making Tradition
68
Educational Electronics Kits
Play Lab's Kits Encourage Children to Explore and Enjoy Electronics
67
Upcycled Plastic Shoes
Timberland is Creating a Line of Shoes from Recycled Plastic Bottles
66
Hunger-Combating Jewelry
This Charitable Initiative Trades Jewelry for Food
65
Zero-Electricity Coolers
A Bangladeshi Inventor Designed Affordable DIY Coolers for the Poor
64
Body Image Photo Campaigns
A Student Created Photos That Magnify Body Image Issues that Girls Face
63
Creative Story Trailers
The 'Storymobile' is an Art Project That Shares and Records Stories
62
Charitable Promotion Pranks
Matt Damon Raised Money for Safe Water and Sanitation Efforts
61
Family-Owned Coffee Brands
Pergamino Colombian Coffee is Working to Spread Fair Trade Practices
60
Educational Jewelry Initiatives
Tiffany & Co's 'Keys for a Cause' Initiative Empowers Saudi Women
59
Disney Character Photo Campaigns
Disney's #ShareYourEars Campaign Supported a Charitable Cause
58
Political Pride Collections
The 'Make America Gay Again' T-Shirts Celebrate Pride Month
57
Refugee Washing Kits
These Hygiene Kits Address Inhumane Conditions in Refugee Camps
56
LGBT Support Rings
This Ring Was Designed in Response to Homophobia in Romania
55
Identity Inclusive Games
The Sims 4 Update Diversified the Game's Gender Options
54
Pride-Celebrating Alcohol Bottles
The Absolut Mix Line Is a Collaboration Between Artists
53
VR Pride Parades
Google's 'Pride for Everyone' Captures Pride Celebrations in 360 Degrees
52
Transgender Athlete Covers
This New Cover of 'Women's Running' Features Trans Runner Amelia Gapin
51
Refugee Smartphone Charging Huts
The Project Elpis Solar Charging Station Provides Essential Power
50
Pop-Up Religious Buildings
These Buildings Will Accommodate All Religions in Refugee Camps
49
Accent-Ameliorating Chat Bots
ELSA is a Virtual Pronunciation Coach and Mobile App for Accents
48
Micro-Donation Apps
The Spotfund App Lets You Make Small Donations to Charities
47
Confiscated Land Exhibits
This Project Shows the Struggles Faced in Urban Italian Areas
46
Co-Working Church Spaces
Tom Dixon Created a Shared Workspace for a Church
45
Braille Art Exhibitions
'Hope in Darkness' Introduces Peru's First Inclusive Art Show
44
LGBTQ-Inspired Athletic Clothing
Nike Has Come Out with Its 2016 BETRUE Collection
43
Stigma-Breaking Escort Operas
This Opera Fights Damaging Stereotypes for Sex Worker Rights
42
VR Sensory Overload Simulators
This Video Gives Viewers Insight On The Reactions Of Autistic Kids
41
Bulletproof Fashion Collections
This Bulletproof Clothing Raises Awareness for Gun Control Laws
40
Educational Empire-Building Games
'CivilizationEDU' Helps Students Think Critically About History
39
Disabled Drone Pilot Programs
LADAPT Fights Discrimination of Disabled People with Job Training
38
Humanitarian Video Game Festivals
The Games for Change Festival Links Gaming With Social Good
37
School Selection Services
InstiChoose Helps Parents Discover and Choose Schools For Their Children
36
LGBTQ-Friendly Picnics
The 'Queers for Dinner' Event Celebrates Pride Month in Toronto
35
Creative Education Platforms
'Crehana' is Like the Spotify of Creative Training
34
Charitable Credit Cards
The Charity Charge Card Provides Cash-Back Donations to
33
Medicine Delivery Drones
A Drone will Deliver Abortion Drugs in Ireland as a Form of Protest
32
Park-Celebrating Blankets
The Pendleton National Park Blanket Collection Celebrates 100 Years
31
Patriotic Pride Hats
These Hats Parody Trump's Campaign Slogan and Support the LGBTQ Community
30
Trafficking-Combatting Photo Apps
TraffickCam is Asking Travellers to Fight Sex Trafficking
29
Animated Anti-GMO PSAs
The 'Mr. Seed' Video Educates Consumers About Organic Seeds
28
Loanable WiFi Hotspots
The Toronto Public Library is Offering Affordable Low-Income WiFi for Rent
27
Sign Language Translators
This Technology for Deaf People Translates Voices Into Sign Language
26
Light Fruit Juices
One's 'Juiced Water' Combines Spring Water and Natural Fruit Juice
25
Islamic Storytelling Apps
The Sira App Educates Children On the Life Of Prophet Mohammed
24
Startling Real Estate Stunts
The Salvation Army Open House Spotlights the Issue of Poverty
23
Story-Rewinding Games
Episodic Video Game Life is Strange Lets Players Affect Previous Events
22
AIDS Awareness Apps
The Positive Project App Uses Selfies to Fight HIV Stigma
21
LGBT-Supporting Candy Initiatives
Skittles is Foregoing Their Rainbow to Support Pride in London
20
Charitable Hair Cuts
The 'Brave Cut' is Helping Romanian Women Who are Fighting Cancer
19
Empowering Skincare Ads
This SK-II Ad Fights Back Against China's 'Leftover Women' Stigma
18
Father's Day Fun Runs
The 'Do It for Dads Walk Run' Raises Funds for Prostate Cancer
17
Veteran Tech Camps
VETT is Empowering Veterans By Providing Technology Education and Support
16
Blossoming Donation Stations
NFC Wristbands Scanned at This Terminal Activate a Floral Animation
15
Humanitarian Advocacy Bots
UNICEF's Facebook Messenger Bot Offers a Place to Chat About Issues
14
Animal-Protecting Condoms
PETA Worked to Combat Animal Hunting with a Facetious Line of Condoms
13
Inclusive Pride Campaigns
The You Can Sit with Us Campaign Celebrates the Diversity of Pride Month
12
Peace-Inspiring Flash Mobs
The Ave Maria Flash Mob Discourages the Spread of Violence
11
Sewage-Sampling Robots
These Robots May Help to Prevent Virus Outbreaks in Cities
10
Youth-Focused Pride Events
The Fruit Loopz Event Celebrates Queer and Trans Youth in Toronto
9
Informative Assault PSAs
The Cast of the Girls TV Series Released a PSA About Sexual Assault
8
Simplistic Gun Control Campaigns
Vox Promotes Change to Second Amendment by Noting Reload Times
7
Unclean Cooking Videos
The Awareness-Raising 'Dirty Dishes' Recipes are Made with Unsanitary Water
6
Wage Gap Alarm Clocks
The 79% Work Clock Highlights the Issue of Income Inequality
5
Social Good Test Drives
This Volkswagen Test Drive Does Good and Shows Off the Rugged Vehicle
4
Pride-Supporting Basketball Shirts
The NBA Supports Pride With LGBT-Inspired Basketball Shirts
3
Inclusive Patriotic Campaigns
'We Are America' Allows John Cena to Explain What Being American Is
2
Kid-Centered Environmental PSAs
The Government of Ontario Shows Who Climate Change is Affecting
1
Pride-Celebrating Basketball Shoes
Nike's 'Be True' Collection Pays Tribute to World Pride
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Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Summery Streaming Series Cosmetics
KISS x The Summer I Turned Pretty Products Celebrate the Series
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Surf-Inspired Pride Collections
Vans x Queer Surf Celebrate Surf Culture and Inclusivity
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
Irish Stout Campaigns
Guinness Unveiled its St. Patrick’s Day Campaign
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Global Social Impact Initiatives
Reckitt Expands Its Catalyst Program in the US
Empowering Makeup Brand Campaigns
JuJu Watkins Stars in NYX Professional Makeup’s New Campaign
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Vibrant Mental Health Campaigns
CDC Has Launched the Playfully Illustrated Free Mind
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Festival-Ready Celebrity DJ Activations
Absolut Vodka Welcomes Paris Hilton at the House of Cosmo
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Large-Scale Nail Polish Experiences
OPI Celebrated its 45th Anniversary with an Immersive Event
College-Focused Accessibility Campaigns
Apple Launched its 'I'm Not Remarkable' Video Ad
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Activism-Promoting Sweatshirt Collabs
Tinder, Willy Chavarria and the HRC Release a Sweatshirt
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
In-Game Pride Month Events
Riot Games is Hosting Pride Month Events in League of Legends
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Festival-Themed Cocktail Promotions
Kylie Jenner's Sprinter Vodka Soda Arrives at Coachella
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Movie-Musical Vodka Collections
The Absolut-ly Wicked Good Cocktail Collection Makes Drinks Magic
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Pride Athletic Collections
Brooks Partners with JZD for Year-Round LGBTQ+ Celebration
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Celebrative Holiday Apparel Campaigns
Old Navy Unveiled 'Love is in the House'
Patriotic Social Good Crackers
Cheez-It and Townhouse Partnered with Operation Homefront
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Gen-Z-Forward Vinyl Collections
Urban Outfitters Launches its 2025 Singles Day Vinyl Series
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Bold Eyewear Collection Campaigns
Vogue Eyewear Unveils Its 'No Rules Club' SS25 Campaign
Swedish Streetwear Campaigns
Axel Arigato Launches its Festive 2024 Campaign
Motorsport-Inspired Apparel
Anti Social Social Club and Goodyear Drop Bold Streetwear
South Asia-Influenced Cosmetics Brands
Just B Cosmetics Champions Bold Beauty and Inclusivity
Human Connection-Emphasizing Radio Initiatives
LG Electronics Has Introduced Radio Optimism
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Black Beauty-Brand Pop-Ups
SheaMoisture will Host an Immersive Toronto Pop-Up at Stackt Market
Pride Month-Focused Mixology Events
Ilegal Mezcal and wayOUT Launch the celebratingYOU Campaign
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Footwear-Based Father’s Day Giveaways
HEYDUDE Launches the 'Good Dude Giveaway'
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Immersive Queer-Led Community Initiatives
Grimoire Unveiled Its 'United by Vanity' Campaign
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Olympian-Backed Livestream Events
Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Confidence-Celebrating Fashion Campaigns
Lulus Fashion Lounge Debuts the 'We are Lulus' Campaign
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
Culturally Backed Fashion Launches
Brigade Launches its First SS25 Collection Based in NYC
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Wildfire Relief Initiatives
Beauty Together is A Collaborative Effort for Wildfire Relief
Pride Month T-Shirt Lines
The 'Love is a Human Right' Line Celebrates the 2SLGBTQIA+ Community
Communal Prevention Initiatives
The American Foundation for Suicide Prevention Runs Its Campaign
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Domestic Violence Awareness Campaigns
GlassesUSA.com Joins The National Domestic Violence Hotline
LGBTQ+-Celebrating Luxe Watch Designs
GUESS Watches Introduced Its 2025 Worn with Pride Capsule
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Charitable Fashion Shows
Bloor-Yorkville BIA and Collaborators Ran Couture for a Cause:
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Pride-Inspired Cannabis Campaigns
Mfused Launches the Celebratory High on Pride Campaign
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Paralympic Dual-Focused Promotional Campaigns
The Canadian Paralympic Committee Gains Visibility
Collaborative Seasonal Drinking Campaigns
Fat Tuesday and 818 Tequila are Ready for the Summer
Freedom-Theme Streetwear
Denim Tears Ss26 LIBERTAS Collection Uses Statue of Liberty Imagery
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Hair Salon-Powered Sports Campaigns
Great Clips Ties Its Latest Campaign to the Stanley Cup
Pride-Inspired Stamp Collections
Canada Post Debuts 'Places of Pride' to Support 2SLGBTQIA+ Rights
Prideful Toronto Pop-Ups
Ink The Rainbow is a New Skittles Pop-Up Operating at Toronto Pride
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Hockey Hero-Celebrating Campaigns
The Crown Royal Celebrates Canada's Unsung Hockey Heroes
Advocacy Apparel Capsules
Freddie Shop Debuts a Capsule Collection Supporting PrEP Awareness
Celebrative BIPOC Campaigns
Toyota Launches its 'You Can't Stop My Drive' Campaign
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
LGBTQI+-Supporting Furniture Brand Partnerships
IKEA Canada Partners with Rainbow Railroad
Pride-Celebrating Intimacy Oils
Graydon Skincare Donates to 2-Spirited People of the 1st Nations
Social Good Clothing Campaigns
ZigZag and The Salvation Army Partnered to Prevent Fashion Waste
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Prideful Modernist Tech Collections
The Apple 2025 Pride Collection Marks Pride Month in Style
Inclusivity-Promoting Four-Piece Bracelet Sets
Pura Vida Debuts Its for All Style Pack 1 for Pride
Collaborative Social Good Spirits
Good Deeds Whiskey Batch #2 Benefits the Stepup Foundation
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Stigma-Addressing Diabetes Shorts
Abbott Has Released a New Short Film — Above the Bias
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
NIVEA Canada Renews Partnership with pflag Canada
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Corporate Inclusion Transformations
Walmart Leads Major Shift in Corporate Diversity Strategies
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
International Awareness-Bringing Events
Illumina Recently Ran Its Steps Against Cancer Campaign
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Sports-Focused Diversity Initiatives
FC Barcelona Celebrates European Diversity Month
Down Syndrome Awareness Campaigns
CDSS Debuts a Powerful National Awareness Campaign
Brand Motif-Centric Fashion Lines
Anti Social Social Club Debuts Its Spring/Summer 2026 Collection
Charitable Qsr Campaigns
A&W Canada is Running the Burgers to Beat MS Day Campaign
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Prideful Wrestling Gear Lines
TNA Wrestling Introduces its New Pride Month Capsule
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Access-Focused Performing Arts Organizations
SHOWAbility Emphasizes Disability Inclusion
2SLGBTQIA+ Health Disparities Research
Pink Triangle Press Published the Pink Paper on Health
Destigmatizing HIV Spoken Words
FUNCTION and Maggie's Toronto Launched Destigmatize: Voices
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Purpose-Driven LGBTQ+ Jewelry Brands
Wicked Fabulous Has Unveiled a Redesigned Website
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Pride Month-Honoring Treats
Craig’s Cookies X Hayu Team Up to Unveil the Hayu Pride Cookie
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Charitable Youth-Focused Events
LuskinOIC Ran a Christmas in July Event for Underserved Youth