These pop culture-inspired campaigns range from digital superhero activations to online celebrity streaming ads. While Netflix enlisted the help of Vine star Batdad in its '5 Stages of Bedtime Grief' ad, the Australian theatrical release of Batman vs. Superman was promoted with AR city posters that transformed passersby into the dueling characters.
In addition to immersive brand activations, branded pop-ups and music festival events -- South by Southwest's Harley Quinn tattoo parlour was a fun stunt that promoted the Suicide Squad film release -- other standouts include meme-inspired political campaigns and potato chip ads that poke fun at duck-faced selfies.
Additional examples to take note of include emoji-inspired innovations like emoji breakfast keyboards that make the stay of hotel visitors more personalized along with fast fashion music festival pop-ups that offer edgy apparel within a concert setting.
45 Pop Culture-Inspired Campaigns
From Digital Superhero Posters to Online Celebrity Streaming Ads:
Jana Pijak — Sep 19, 2016 — Pop Culture
45
Alien-Themed Menus
McDonald's Hong Kong Dedicated an Entire Menu to the Latest Minions Movie
44
Fast Fashion Disney Collections
Forever 21's Disney x Pixar Line Includes Nostalgia-Inducing Items
43
Festival Fashion Pop-Up Shops
H&M and Coachella Valley Music Collaborate for a Fast Fashion Lineup
42
Meme-Inspired Wine Labels
These 'Somecard' Wine Labels Feature Humorous Memes Created Online
41
Rapper-Themed Pop-Up Restaurants
Powamekka Cafe Memorializes Tupac Shakur with Food
40
Doll-Inspired Cosmetics Collections
The Latest MAC Collaboration is Inspired by Troll Dolls
39
VR Painting Experiences
McDonald's Helps Fans Unleash Their Inner Artist with VR Art at SXSW
38
Historical Hip Hop Activations
Netflix Paints Graffiti in Toronto for Its Series 'The Get Down'
37
Internet-Obsessed Clothing Ads
This 'Diesel' Line is Promoted with Bizarre Social Media References
36
Movie Character Vodka Ads
The Latest CIROC Campaign Stars Ben Stiller as the Iconic Zoolander
35
Breakfast Emoji Keyboards
Holiday Inn Express Turns Morning Meal Items into a Visual Language
34
Silly Emoji Campaigns
Emoji Literacy by Domino's is Helping More People Read and Write Emoticons
33
Parody Campaign Ads
The 'Hillary Clinton: Meme Queen 2016' Ad Has a Fake Hillary Acting Out Memes
32
VR Festival Experiences
The Coachella VR App Allows Users to Experience the Festival from Home
31
Fictional Motorcycle Delivery Ads
The Meo Telepizza Campaign Promotes Its Remote Food Function
30
Branded Emoji-Themed Pop-Ups
Pepsi's New 'Have Fun' Pop-Up Showcases the Brand's Custom PepsiMojis
29
Holographic Disney Campaigns
These Prisms Capture the Hong Kong Disneyland Star Wars Experience
28
Dual Superhero Cereals
These Flavored Breakfast Mueslis Celebrate the Batman v Superman Movie
27
Comic Hero Tattoo Parlors
SXSW 2016 is Hosting a Harley Quinn Tattoo Parlor for Visitors
26
Superhero Floss Ads
These Oral-B Ads Outline the Shape of Superheroes to Show the Floss' Strength
25
Cartoon Family Food Trucks
The Kwik-E-Mart Food Truck Will Be Unveiled at SXSW
24
Romantic Fry Campaigns
New York Fries Offers a New Snapchat Filter to Encourage Kissing the Food
23
Celebratory Stout Emoticons
The Guinness Pint Emoji Celebrates St. Patrick's Day
22
Bearded Gummy Candies
The New Sour Brite Weird Beards Candies Resemble NBA Player James Harden
21
Expressive Social Media Stamps
Mashable's Viber Stickers Let SXSW Visitors Tag to Win Prizes
20
Environmental Mascot Campaigns
This Angry Birds Publicity Stunt Aims to Raise Eco Awareness
19
Superhero-Inspired Ice Creams
These Movie-|Themed Treats are Inspired by Popular Superheroes
18
Cinematic Tissue Campaigns
This Kleenex Tissues Campaign Reenacts Famous Scenes from Pop Culture
17
Anime Game Food Partnerships
McDonald's Japan and Pokemon Go Turn Each Location Into a Poke Stop
16
Anime Parody Promotions
A New Simpsons Parody Shows Homer Playing Pokémon Go at the Zoo
15
Meme-Inspired Snack Campaigns
This Pringles Duck Lip Ad Spoofs Selfie Habits with User Photos
14
Responsive GIF Ads
These Netflix Movie Poster Ads Attract Pop Culture & Internet-Savvy People
13
Blossoming Emoji Gardens
Miracle-Gro's Crowdsourced Digital Garden is Made of Floral Icons
12
Cinematic Chocolate Ads
These Toblerone Chocolate Print Ads Feature Film-Inspired Triangles
11
Digital Superhero Posters
These AR Posters Transform People into Batman or Superman
10
Rapper-Written Condom Ads
Lil Dicky Helped to Write This Comical Commercial for Trojan Condoms
9
Cinematic Fast Food Campaigns
The McDonald's Angry Birds Collaboration is Playfully Interactive
8
Anime Recruitment Campaigns
Abell Pest Control Attracted Potential Employees with Pokemon Go
7
3D Emoji Ads
Mcdonald's France Imagines a World Where Emojis Define Us All
6
Empowering Emoji Campaigns
The #LikeAGirl Campaign Demonstrates the New for More Diverse Emojis
5
Cinematic Smartphone Ads
This Ad for Qualcomm's Snapdragon 820 is Styled as a Thriller
4
Animatronic Movie Promotions
Animatronic Foods Were Placed in a Store to Promote 'Sausage Party'
3
AR Superhero Displays
This Augmented Reality Mall Stunt Promotes the Batman vs. Superman Film
2
Superhero Streaming Ads
This Netflix Ad Enlists Vine Star 'BatDad' to Promote the Site
1
Sci-Fi Holiday Campaigns
This Target Holiday Commercial Targets Star Wars Fans
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Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Game-Themed Apparel Collections
BoxLunch and Super Mario Bros Launch Collaborative Apparel
Doll-Like Selfie Generators
The Barbie Selfie Generator Turns Fans into Favorite Characters
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Film-Inspired Apparel Collections
A24 and Online Ceramics Launch 'Spring Breakers' Themed Apparel
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Cartoon-Celebrating Snack Branding
Popchips and The Garfield Movie Partnered for New Branding
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Cartoon Characters-Themed Apparel
The Hundreds and Warner Bros. Launch New Celebratory Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Food-Inspired Branded Streetwear
The New Spam Clothing Line Highlights the Iconic Umami Flavor
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Sci-Fi Series Metaverse Activations
H&M is Launching an Experience Within H&M Loooptopia on Roblox
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Spring-Ready Sophisticated Streetwear
Kith Spotlights Bryan Cranston in the Spring '23 Collection
Glowing Movie Campaign Murals
Paramount Creates a Teenage Mutant Ninja Turtles Mural
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
City-Inspired Camping Collections
STAPLE and Poler Unveil City-Inspired Camping Gear and Apparel
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Sci-Fi-Inspired Backpack Collections
Sprayground Launches a Collaborative Avatar Backpack Capsule
Soda-Themed Merch Collections
Viral Soda Brand Poppi Drops Limited-Edition Sweatsuit Merch
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Newspaper-Inspired Apparel Collections
PUMA and STAPLE's Collection Is Inspired by Gidra Newspaper
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Cartoon-Inspired Lifestyle Collections
BoxLunch Launches an Avatar-Inspired Lifestyle Capsule
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Celebrity Offspring Pop-Up Restaurants
Uber Eats Brings Brooklyn Beckham's Cooking to Your Door
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Rockstar-Inspired Instant Film Designs
Polaroid Unveils the For the Rebel Rebels Collection
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Cult Movies-Inspired Graphic Streetwear
Place+Faces Presents the Film Club Collection
AI-Generated Phone Accessories
PopSockets Launches a New AI Artwork Designer and Giveaway Contest
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
TV-Show Christmas Markets
The Emily In Paris Pop-Up In NYC Transported Visitors to Paris
Villainous Comic Character Makeup
The Revolution Beauty x DC Super-Villains Collection is Playful
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Humorous Slogan Graphic T-Shirts
Navinder Nangla Joins Converse on the City Tees Initative
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Producer Gaming Studios
Bloodpop Created 'Genpop Interactive' to Mix Gaming with Pop Culture
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Elevated Skatewear Collections
Pop Trading Company Debuts Its Spring/Summer 2023 Capsule
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Sushi-Themed Sneaker Silhouettes
Connecting Plots and Menulog Debut a New Sushi-Inspired Campaign
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Holiday-Themed Playful Quizzes
Foney Fonts Challenges Players to Recognize Holiday Typography