With the rise of online shopping, there has been increasing pressure to make brick-and-mortar homeware stores more enticing. Whether it involves creating a soothing and relaxing atmosphere or bringing the store directly to the consumer, there are many ways that home decor retailers are adapting their stores to meet the needs of modern shoppers.
One way that retailers are making home decor shopping more appealing is by pairing each product with visual merchandising schemes that display aspirational lifestyles. The idea is to tap into the notion of Instagram-worthy home decor by showcasing how each product can help consumers enhance their personal brand. Some examples of homeware stores that adhere to this model include the Parra in Moscow, CORAZYs in Tokyo, the Provide Showroom in Vancouver.
Beyond enhanced visuals, homeware retailers are also tapping into the consumer demand for convenience, which entails making the process of shopping for home decor as quick and easy as possible. One example of this is IKEA's floating showroom, which traveled up an down the Thames River for a month. Another example is Made.com's digital store, which allowed consumers to preview products before purchasing them online.
20 Contemporary Homeware Stores
From Color-Coordinated Design Shops to Floating Furniture Displays:
Katherine Pendrill — Nov 8, 2016 — Business
20
Urban Balcony Decor Shops
De Balkonie is a Home Decor Store Dedicated to Balcony Decoration
19
Curated Design Shops
'Wanted Design' Opened Its First Retail Store in Brooklyn's Sunset Park
18
Modular Decor Shops
NYC's Chilewich Store Embraces a Modular Design for Its Interior Displays
17
Aspirational Furniture Displays
This Furniture Store Visual Merchandising Imagines a Lifestyle
16
Ethereal Furniture Boutiques
The Betra Bak Furniture Store Boasts a Rustic, Dark Aesthetic
15
Design Community Showrooms
The Provide Showroom in Vancouver Combines Modernity with Classicism
14
Color-Coordinated Design Stores
The CORAZYs Store in Tokyo is a Library of Decor Items
13
Grid-Themed Furniture Stores
This Modern Furniture Store is Designed Around Symmetry and Stacking
12
Handmade Homeware Pop-Ups
Muji's 'Tatazumai' Collection Highlights the Work of Japanese Artisans
11
Yin Yang Retail Displays
Store with a Floating Staircase Creates Enigmatic Balance Between Levels
10
Gallery-Style Concept Stores
This Spacious Retail Outlet is Set Up Like a Model Home
9
Swedish Furniture Brand Exhibits
A IKEA Exhibition on Storage Will Go on Display in London
8
Curated Lifestyle Retail
The 1LDK Terrace Store in Sapporo Features Curated Brand Designs
7
Refined Retail Designs
The New Zens Lifestyle Store in Amsterdam Boasts an Intricate Interior
6
Loft-Like Retail Spaces
This West Elm Store Has an Airy Interior That Encourages Interaction
5
Digital Product Showrooms
Made.com's Display Shows Off Items Available Online and In-Store
4
Floating Furniture Showrooms
This IKEA Display on Sustainability Occupies a Boat on the Thames
3
Experiential Furniture Displays
This Store Helps Customers Reimagine Their Home Living Spaces
2
Furniture Shop Beacons
IKEA Austria is Using Beacons for In-Store Marketing
1
In-Store Toy Shops
Crate & Barrel is Temporarily Housing a Land of Nod Store-In-Store Shop
Related Ideas
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Workwear Brand Homeware Series
The New Carhartt WIP Homeware Capsule Breaches new Realms
Innovation-Focused Furniture Design Collectives
Haworth Launches DesignLab to Push Innovation
Modular Home Decor Collections
Keeps Presents the New Limited Off-Cuts Line of Designs
Grocery Store Runway Shows
Lidl Created a Runway Show Inspired by London Fashion Week
Retro Vibrant Furniture Series
IKEA Unveils the Nytillverkad Collection Nodding to its Past
Immersive Spatial DIY Apps
Lowe's Companies, Inc. Debuts Lowe's Style Studio for Apple Vision Pro
Colorfully Saturated Home Collections
IKEA and Raw Color Co-Create the TESAMMANS Collection
Community-Driven Retail Stores
Stone Island's Munich Store Emphasizes the Importance of Community
Luxe Fashion Flagship Stores
Hedi Slimane Design the Celine Miami Flagship Store
Supermarket-Style Pavilions
Venice Architecture Biennale's Latvian Pavilion Has a Familiar Form
Recycled Clothing-Crafted Furniture
Hemingway Design Transforms London's Traid Store
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Stunning Eyewear Store Interiors
El Departamento Orchestrates an All-Green Eyewear Store Aesthetic
Upcycled Beauty Retail Interiors
Nina+Co Uses Salvaged Materials and Biotextiles for This Project
Kitchen-Inspired Store Interiors
Crosby Studios Designs This Unconventional Jewelry Store Interior
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Stunningly Bold Mirror Designs
The Aesthetic of Hogai’s Mirrors is Eye-Catching
Whimsical Stool Designs
Modern Design Review Curates Hem X's Collection
Anniversary-Honoring Archival Homeware
Habitat Introduces its 60th Anniversary Collection
Togetherness-Inspired Furniture Capsules
JUNTOS ' Inaugural Furniture Line is Called Coming Home
AI Interior Decorators
HOMEE AI Unveiled a World-First AI Interior Designer at CES 2024
Public-Oriented Furniture Exhibits
Furnishing Utopia's Jean Lee Displays Furniture for Public Use
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
Circular Shopping Experiences
The Stock Market by Selfridges is a Sustainable Shopping Experience
Colorful Standing Statement Mirrors
Hogai Presents a New Range of Vibrant Statement Mirrors
Denim-Adorned Furniture Lines
Harry Nuriev Exhibits Denim Furniture, Inspired by the American Drea
Interior Design Concept Guides
IKEA Unveils its Inaugural Style Guide on Home Design
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Nature-Inspired Collaborative Designs
Marimekko and IKEA Join Forces on the BASTUA Collection
Virtual Room Stylers
Decorify by Wayfair is Powered by Generative AI
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Minimally Designed Fashion Boutiques
Another Burberry Store Opens in London on Bond Street
Homely Office Spaces
Johan Sundberg Arkitektur Emphasizes Material Juxtaposition in This Design
Opulent Material-Focused Furniture
Hermès Showcases its New Home Essentials Collection
Retail Furniture Market Expansions
H&M Home Broadens Out to the US Market with a Distinctive Range
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
Curated Home Decor Platforms
Cribsi Offers Warm and Modern Home Decor
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Ultra-Sophisticated Furniture Showrooms
Lazzoni Recently Opened Its First Showroom in the UK
Curated Intimate Retail Experiences
Alaïa Flagship Store in London Was Recently Redesigned
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Vibrant Milanese Apartments
chromastudio "Dramatically Renovates" a 90-Square-Meter Dwelling
Store-Transformed Modern Apartments
Kelly Behun Transforms a Modern Apartment at The Whiteley
Attention-Grabbing Retail Displays
Auo's Smart Shelf Displays Enhance the Customer Experience
Renovated Accessories Flagship Stores
The Boyy Flagship Store Gets Another Refurbishment
Japanese Joinery Decor Collections
The IKEA SÖTRÖNN Collection Was Created with Hiroko Takahashi
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Retro-Themed Metallic Homeware
The Collaborative Rabanne H&M Home Collection Nods to the 70s
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Workplace-Integrated Store Locations
IKEA Hosts Hej!Workshop Coworking Space in its Store
3D Product Visualization Services
Herman Miller and Design Within Reach Tap 3D Cloud™ by Marxent
Automotive Brand Decor Collections
The Bugatti Home Collection Was Unveiled for Milan Design Week
Private Label Home Goods
Iceland is Launching a New Household Goods Collection Under its Brand
Minimally Sourced Decor Collections
Sabine Marcelis Designs the VARMBLIXT Capsule for IKEA
Caged Luxury Homeware Collections
Hermès’ New Homeware Capsule Debuted at Milan Design Week
Pink-Tinted Artful Concept Stores
Isern Serra Designs the Moco Concept Store in Barcelona
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Vibrant Adaptable Workplaces
Ester Bruzkus Architekten Designs a Modern Workspace for Relaxound
Space-Themed Home Decor Collection
IKEA Introduces its new Cosmic AFTONSPARV Collection
60s Vintage-Tinged Decor Collections
IKEA Continues to Grow the Nytillverkad Collection
Housing Crisis Presentation Campaigns
IKEA Woks with Shelter to Create Four Real Life Roomsets
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Culture-Inspired Tableware Collections
Zara Home and Cabana Launch Bohemian-Inspired Tablewares
Housewares Retailer Design Apps
The Wayfair Decorify App Digitally Transforms Spaces for Shopping
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Optimized Designed Showrooms
Lammhults Design Group Opens Up a New Copenhagen Showroom
Norwegian Coastline-Inspired Stores
Snøhetta Designs the Latest Holzweiler Store Location
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Traditional Store Interior Designs
Neri&Hu Designs the Interiors for Ms MIN in Shanghai
Sustainable Furniture Capsule Shops
Light and Dwell Open up a Store of Furniture Designs
Bright Whimsical Home Accessories
Blue Balcony Design Studio Delivers a Range of Vibrant Decor
Colorful Emotion-Evoking Decor Series
H&M Home and PANTONE Launch a Interior Decor Collection
Italy-Inspired Luxe Fashion Stores
The Latest Bottega Veneta Store Opens on Sloane Street
Dynamic Organic Store Displays
External Reference Decorates the La Manso Store in Barcelona
Accessible Home Decor
FOX HOME Makes Its Official Debut in Canada with Toronto Flagship Store
AI Room Designers
IKEA Canada Launches a New AI Room Design Feature for Enhanced Customization
Asia-Honoring Artisanal Handmade Designs
IKEA Presents its MÄVINN Collection Celebrates Asia
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Sculptural Art-Detailed Store Designs
Halleroed Designs the Flagship Toteme Store in Mayfield
Demountable Wooden Retail Spaces
Architecture for London Designs Present & Correct's New Space
Expanding Furniture Collections
Fendi Casa Showcased an Expanding Furniture Collection in Milan
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Subtly Luxurious Jewelry Stores
Hollie Bowden Interiors Designs a Rachel Boston Flagship Store
Immersive Furniture Company Exhibitions
IKEA Unveils the Future Together Exhibition at MDW
Liveable Artful Pop-Up Installations
Julie Cloos Mølsgaard Creates a Pop-Up Hotel Installation
Home-Comfort Muted Tonal Hotels
Linehouse Uses Natural Materials for the Ying'nFlo Hotel
Corner-Focused Home Decor
BOUND Creates the mosery Collection with Magnetic Detail
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Cozy Luxury Brand Showrooms
KOT Architects Develops a Neutral Palette for Dior's Showroom
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Gallery-Like Minimal Home Designs
Daytrip Completes the Interior Design of a Home in North London
Japanese Zen Garden-Inspired Stores
Barde vanVoltt Designs the Interiors of the Calico Club Store
Premium Lifestyle Capsules
Banana Republic Debuts an Expanded Homeware Collection Called 'BR Home'
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Color-Accented Flagship Stores
The Valentino Flagship Store in London Recently Opened
Vintage Homeware Shops
Galerie Was Opens a Brick-and-mortar Shop in Lower Manhattan
Bespoke Interior Design Services
IKEA is Offering Online Design Assistance For Homes & Businesses
Demolition-Free Home Renovation Decor
The Crate & Barrel Home Renovation Collection is Easy to Use
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Colorful Decor Design Expansions
Muller Van Severen Expands the Arcs Collection with HAY
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
California-Inspired Gallery-Style Stores
Studio FB Designs the New Frame Store in London
90s-Inspired Vibrant Home Designs
Another Human Creates Vibrant Interiors fo the Holboro House
Sustainability-Focused Home Decor
Williams-Sonoma GreenRow Has Items for the Whole Home
Statement-Making Home Lines
Mini Rodini's HOME Collection Boasts Bedding, Curtains, & Loungewear
Vibrant Apartment Showrooms
&Tradition Designs the Under One Roof Apartment Showroom
Home-Like Retail Store Designs
Keiji Ashizawa Designs the Conran Shop in Daikanyama Tokyo
Contemporary Design Showrooms
Alice Leigh Collaborates with Alpha Kilo and Georgie Grandy
Book Pile Retail Decor
A London Aesop Store Gets a New Decor Definition by Sebastian Cox
Multiracial Heritage Home Goods
Portmanteau Home: Celebrating Multiracial Heritage in Home Goods
Nature-Inspired Distinct Design Brands
Mischa Couvrette Started the hollis+morris Brand in 2020
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Culturally Influenced Parisian Boutiques
Halleroid Designs the New L/Uniform Boutique in Paris
Visual Merchandising Planning
Visulon Inc.'s is a Cloud-Based Enterprise Solutions Platform
Multi-Material Home Collections
Banana Republic Launches BRHome for Home Decor Enthusiasts
Sustainable Furniture Services
IKEA's As-is Service Connects Shoppers to Gently Used Products
Bespoke Furnished Industrial Offices
Holloway Li Designs the Mother London Office Interior
Home Decor Mobile Apps
Pottery Barn Officially Launches its Mobile App and New Design
Pastel Palette Retail Stores
Aro Archive Opens Up a New Store Location in Shoreditch
Expanding Nostalgic Furniture Collections
IKEA's Nytillverkad Collection Launched New Pieces
All-White Interior Artful Galleries
Samsøe Samsøe Highlights a Blank Canvas in New Pop-Up
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Life-Exploring Colorful Furniture
Arper Presents Five New Collections of Vibrant Furniture
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Pub-Transformed Jewelry Showrooms
Completedworks and Hollie Bowden Design a New Showroom
Sophisticated Premium Bedding
Pom Pom at Home Expands Bedding Collection to Meet Growing Demand
Italian Design Brand Expansions
Arper Opens a New Showroom in Chicago’s Vibrant Fulton Market
Curated Vintage Decor Retailers
Vintage Beyond is Toronto's Newest Preloved Design Destination
Nomadic Berlin Design Galleries
Forma Presents the The Room I Walk the Line Exhibition