Free People editorial shoots consistently showcase the brand's essence, despite changing tastes in fashion and an ever evolving collection. The Free People brand is from the same people behind Urban Outfitters, but is aimed towards women in their mid-twenties who are smart, creative, confident and comfortable with themselves. Very much a free spirit, the Free People girl is limit-pushing and adventurous.
These themes all carry through in any Free People editorial. Their lookbooks can be feminine and romantic or tough and tomboy, all while staying true to the Free People brand. Their fashion is often very bohemian, featuring fringe, flowing outfits, tribal and hippie looks. The shoots are often set in nature and outdoor environments, embracing the brand's love of travel. This includes desserts, beaches and urban landscapes. Makeup is usually minimal and natural as well.
59 Free People Editorial Shoots
From Hippie Princess Lookbooks to Whimsical Witchcraft Photography:
Alyson Wyers — May 16, 2014 — Marketing
61
Hippie Music Festival-Inspired Lookbooks
The Free People Martha Hunt Series Captures Boho Style
60
Miami-Inspired Catalogs
The Free People May 2012 Lookbook Stars Sabrina Nait and Nicole Trunfio
59
Glamorous Hippie Editorials
The Alexandra Spencer Free People 2012 Lookbook is Steamy
58
Fairytale-Inspired Lookbooks
Free People November 2012 Catalogue Features German & Danish Folklore
57
Boho Rocker Lookbooks
The Free People February 2014 Catalog Stars Dree Hemingway
56
Music-Loving Hippie Lookbooks
The Free People Festival 2014 Catalog Prepares for Summer Events
55
Boho Family Fashion Catalogs
The Free People April 2013 Lookbook is Free-Sprited and Diverse
54
Romantic Storyline Lookbooks
The Free People Roshambo Rock Catalog Stars Sheila Marquez
53
Boho Girl-Time Lookbooks
The Free People September 2013 Catalog Stars Models and Bloggers
52
Subtle Paparazzi-Inspired Lookbooks
The Free People September 2012 Catalog Stars Martha Hunt
51
Peaceful Lakeside Editorials
The Photoshoot Starring Jordan Hampton for Blank Magazine is Intimate
50
Sun-Soaked Surfing Snapshots
The Jessica Hart Free People January 2012 Collection Gets Super Hot
49
Amazonian Boho Fashion
The Free People June 2013 Lookbook has a Cast-Away Vibe
48
Lightweight Bohemian Fashion
The Free People Here Comes the Sun Lookbook Stars a Cool Martha Hunt
47
Whimsical Witchcraft Photography
Claire Oring Conjures Up Magic Through Her Hypnotizing Lens
46
Playful Boho Styles
Free People February Catalog Video Features Freja Beha Erichsen
45
Bohemian Party Dress Catalogs
The Free People Holiday 2012 Lookbook Stars a Carefree Cato Van Ee
44
Romantically Bohemian Lookbooks
The Free People March 2014 Lookbook is Sweet and Free-Spirited
43
Boho Carnival Catalogs
The Free People June 2012 Lookbook is Inspired by the '70s
42
Native-Inspired Lookbooks
The Free People April 2012 Catalog is Fun and Free-Spirited
41
Majestic Desert Fashion Catalogs
The Revolve Clothing Spring 2013 Lookbook Stars Bregje Heinen
40
Bohemian-Gothic Fall Fashion
The After Dark Free People October 2013 Look Book is Fun Past Curfew
39
Candid Metropolitan Captures
The 'Free People January 2012' Shoot is Based in NYC
38
Boho Americana Fashion
The Free People American Beauty Lookbook Stars Free-Spirited Elsa Sylvan
37
Sweater-Centric Editorials
The Fashion Gone Rogue 'Knitted Up' Photoshoot Stars Kelsey Martinovich
36
Frugal Hippie Fashions
The Free People Festival Lookbook is Ready For The Concert Scene
35
Elegantly Bohemian City Ensembles
The Free People October 2013 Catalog Stars Eimi and Elsa
34
Hippie Princess Lookbooks
Jourdan Dunn Poses Carefreely in Free People’s Spring Dresses
33
Stylish Daily Life Catalogs
The Free People February 2014 Lookbook Stars Poppy Delevingne
32
Vegas Wedding Lookbooks
The Free People March 2014 Catalog Stars a Lovestruck Erin Wasson
31
Elemental Bohemian Catalogs
Free People’s Holiday 2013 Offering Gets Back to Nature
30
Pastel Peachy Campaigns
The Free People Spring 2012 Lookbook is Flirty and Feminine
29
Bohemian Bridal Lookbooks
The Free People 'I Do' Online Editorial Focuses on Rustic Weddings
28
Ethereal 60s Captures
The Free People Festival 2012 Photoshoot Features Chic Looks
27
Western Boho Editorials
The Glamour Italia March 2014 Cover Shoot Stars Model Poppy Delevingne
26
Lustful Flowing Sundresses
This Simple Flowing Sundress is The Perfect Outfit to Usher in Warmth
25
Spirited Bohemian Frock Collections
Free People Limited Edition Brings Back a 70s Spirit
24
Mishmashed Boho Fashion
The Free People July 2012 Lookbook Features Karlie Kloss
23
Ethereal Grayscaled Editorials
Breathe by Izabela Rachwal is a Sensual Shoreline Story
22
Festive Fringe Fashion Lookbooks
The Free People Lookbook 'Sand Dancer' is Festival-Inspired
21
Glamorously Moody Fashion Ads
The Talento Jewelry 2014 Campaign Stars Poppy Delevingne
20
Exclusive Bohemian Skirts
The Free People Limited Edition Skirt Collection Features Five Designs
19
Eclectic Hippie Fashions
The Free People February Lookbook Maintains Its Classic Aesthetic
18
Eclectic Bohemian Catalogs
The Free People September 2012 Lookbook is Full of Vintage-Themed Looks
17
Urban Amazonian Fashion
The Free People May 2013 Lookbook Stars a Free-Spirited Aline Weber
16
Carefree Cottage Catalogs
The Free People July 2013 Lookbook Stars a Boho Eniko Mihalik
15
Vietnam-Set Catalogs
The Free People March 2012 Lookbook Stars Martha Hunt and Michele Ouellet
14
Warm Countryside Lookbooks
The Free People November 2013 Catalog is Festively Bohemian
13
Bohemian Denim Editorials
The BLDG 25 'Blues Traveller' Photoshoot Stars Free Spirited Kelley Ash
12
Promenading Hipster Lookbooks
The Latest Free People Clothing Line is Inspired by Street Style
11
Outdoorsy Artistic Lookbooks
The Free People January 2014 Catalog Stars Sasha Pivovarova
10
Gloaming Beach Fashion Ads
The Free People May 2014 Campaign is Shot by Anna Palma
9
Candid Bohemian Fashion Ads
The Zara TRF Spring-Summer 2014 Campaign Stars Marine Deleeuew
8
Free-Spirited Poolside Pictorials
Free People and 4th and Bleeker Lookbook is Sultry and Sunny
7
Young Lovers Lookbooks
The Free People February 2013 Catalog Stars Actor Christopher Abbott
6
Carefree Bohemian Portraits
This Free People Editorial Features Model Kelley Ash
5
Bejeweled Peppermint Fall Looks
The Schuman 'Mint Chip with Sparkles' Post is Flashy and Fresh
4
Love Story Lookbooks
The Free People August 2013 Catalog is the Finale for 'Roshambo'
3
Endearingly Maternal Editorials
The Free People 'Mother's Love' Photoshoot Stars Shelby Keeton
2
Bohemian Western Lookbooks
Annie Mcginty Stars in the Hippie Free People April Lookbook
1
Indian Starlet Clothing Campaigns
Frieda Pinto Stars in the Free People April 2014 Campaign
Related Ideas
Boho Rocker Lookbooks
The Free People February 2014 Catalog Stars Dree Hemingway
Music-Loving Hippie Lookbooks
The Free People Festival 2014 Catalog Prepares for Summer Events
Smolderingly Vibrant Fashion Ads
The Guess Spring 2014 Accessories Campaign Stars Megan & Heather
Peaceful Lakeside Editorials
The Photoshoot Starring Jordan Hampton for Blank Magazine is Intimate
Whimsically Wiccan Fashion Ads
The ManiaMania A/W 2014 Campaign Stars Model Lindsey Wixson
Romantically Bohemian Lookbooks
The Free People March 2014 Lookbook is Sweet and Free-Spirited
Glam Gothic Editorials
Gintare by Danny Cardoza for Fashion Gone Rogue Boasts Asymmetrical Hair
Hippie Princess Lookbooks
Jourdan Dunn Poses Carefreely in Free People’s Spring Dresses
Dainty Gown Fashion Ads
The Simona Semen SS14 Campaign Stars Model Malina Cristisor
Intimate Loungewear Lookbooks
Free People Spring 2014 Lingerie Stars Camille, Farah & Amanda
Eccentrically Layered Editorials
The Glamour France 'Venus in Venice' Photoshoot Stars Staz Lindes
Stylish Daily Life Catalogs
The Free People February 2014 Lookbook Stars Poppy Delevingne
Clashing Print Fashion Ads
The Peter Pilotto for Target Campaign is Kaleidoscopic
Smouldering Urban Fashion
Vamp Magazine Spring/Summer 2014 Issue Stars Rosie Huntington-Whiteley
Vegas Wedding Lookbooks
The Free People March 2014 Catalog Stars a Lovestruck Erin Wasson
Fierce Tomboy Fashion
The ELLE Spain 'One of the Guys' Editorial Stars Anna Selezneva
Elemental Bohemian Catalogs
Free People’s Holiday 2013 Offering Gets Back to Nature
Summery Urban Fashion Ads
The River Island Spring 2014 Campaign Stars Sara Sampaio and Cora Keegan
Bohemian Bridal Lookbooks
The Free People 'I Do' Online Editorial Focuses on Rustic Weddings
Shimmering Mod Fashion
The Tatler Hong Kong March 2014 Photoshoot Stars Laura Kargulewicz
Cowgirl Swimwear Editorials
The W Magazine April 2014 Cover Shoot Stars Amanda Seyfried
Western Boho Editorials
The Glamour Italia March 2014 Cover Shoot Stars Model Poppy Delevingne
Lustful Flowing Sundresses
This Simple Flowing Sundress is The Perfect Outfit to Usher in Warmth
Festive Fringe Fashion Lookbooks
The Free People Lookbook 'Sand Dancer' is Festival-Inspired
Elegantly Edgy Editorials
The ELLE Vietnam January 2014 Photoshoot Stars Denisa Dvorakova
Glamorously Moody Fashion Ads
The Talento Jewelry 2014 Campaign Stars Poppy Delevingne
Vibrantly Graphic Fashion Ads
The Sonia Rykiel Spring-Summer 2014 Campaign Stars Karen Elson
All-Denim Fashion
Denim Daydream by Lucy Alcorn Stars Model Elle Gray
Shadowy English Model Lookbooks
The Kate Moss Topshop Lookbook Has Finally Landed
Urbanized Flower Child Editorials
Meghan Collison Gets Psychedelic for the Numéro #151 March
Travel-Themed Fashion Ads
The Louis Vuitton Handbag Spring 2014 Campaign Stars Michelle Williams
70s Muse-Inspired Editorials
The Vogue Russia April 2014 Cover Shoot Stars Nadja Bender
Sweatily Sporty Editorials
The Vogue Italia 'Behind the Scenes' Photoshoot Stars Mirte Mass
Monochromatic Seashore Fashion Ads
The Mango Spring 2014 Campaign Stars a Chic Daria Werbowy
Car-Lounging Fashion Ads
The Pepe Jeans London SS14 Campaign Stars Behati Prinsloo
Bronzed Couple Fashion Ads
Calvin Klein Watch and Jewelry SS14 Campaign Stars Edita Vilkeviciute
Bohemian Denim Editorials
The BLDG 25 'Blues Traveller' Photoshoot Stars Free Spirited Kelley Ash
Folky Bohemian Fashion
The Lily Ashwell Spring Campaign Features an Indie Rock Soundtrack
Fragile Fighting Fashion Ads
The Diesel Black Gold Spring 2014 Campaign is Powerful and Delicate
Upscale Avenue Editorials
Alessandra Ambrosio Stars in Harper’s Bazaar Russia February 2014
Minimalist Grayscale Editorials
The Prestige Singapore January 2014 Cover Shoot Stars Tao Okamoto
Provocative Cinematic Editorials
The Interview Germany February 2014 Issue Stars Lindsey Wixson
Promenading Hipster Lookbooks
The Latest Free People Clothing Line is Inspired by Street Style
Rocker Denim Fashion Ads
The Gas Jeans Summer Woman 2014 Campaign Stars Barbara Palvin
Wild Psychiatrist Editorials
The L’Officiel China January 2014 Photoshoot Stars Liu Lijie
Outdoorsy Artistic Lookbooks
The Free People January 2014 Catalog Stars Sasha Pivovarova
Gloaming Beach Fashion Ads
The Free People May 2014 Campaign is Shot by Anna Palma
Candid Bohemian Fashion Ads
The Zara TRF Spring-Summer 2014 Campaign Stars Marine Deleeuew
Edgy Evening Fashion Ads
The H&M By Night Campaign Stars Model Maryna Linchuk
Carefree Bohemian Portraits
This Free People Editorial Features Model Kelley Ash
Stylishly Sulky Editorials
The Dazed & Confused Korea January 2014 Cover Shoot Stars Sky Ferreira
Glamorous Nighttime Editorials
The Vogue Paris 'Saskia' Photoshoot Stars Saskia de Brauw
Sculptural Silhouetted Fashion
The Harper’s Bazaar Spain February 2014 Issue Stars Alana Zim
Fierce Businesswoman Fashion
The Vogue Mexico 'Seduce' Editorial Stars Djamila Del Pino
Sweltering Samoan Editorials
The Cosmopolitan Australia January 2014 Issue Stars Juliana Forge
Illustrated Admirer Fashion Ads
The Naf Naf Spring 2014 Campaign Stars Actress Leighton Meester
Alluring Sun-Kissed Lookbooks
Free People's Valentine’s Day Collection is Seductively Exquis
Quirky Mismatched Fashion Ads
Four Models Star in This Miu Miu Spring/Summer 2014 Campaign
Bohemian Western Lookbooks
Annie Mcginty Stars in the Hippie Free People April Lookbook
Indian Starlet Clothing Campaigns
Frieda Pinto Stars in the Free People April 2014 Campaign