Instead of painting the town red on a much needed night out, the H&M By Night ad campaign encourages people to channel their inner femme fatale through a wardrobe of all-black (with hints of white here and there) ensembles. The perfect color for a glamorous evening at a posh restaurant or live club, the looks are versatile to better allow spontaneity to reign free.
The Swedish retailer enlisted the help of model Maryna Linchuk to bring the H&M By Night ad campaign to life. Shot in studio against a vibrant backdrop of greys and hot pinks, the blonde beauty is given the impression of motion as though she were dancing during the photoshoot. She showcases a mix of maxi dresses, bustiers and shorts.