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Monochromatic Seashore Fashion Ads

The Mango Spring 2014 Campaign Stars a Chic Daria Werbowy

— February 12, 2014 — Fashion
The Mango Spring 2014 ad campaign showcases a range of monochromatic looks against a cool seashore backdrop. Shot on location in the Canary Islands, the craggy grounds and beige sands provide a background full of pale textures that really bring the all-white and all-black ensembles to life. It doesn't hurt that there is a maturity to the getaway that is reflected in the chic outfits.

Starring model Daria Werbowy, the Mango Spring 2014 ad campaign was lensed by photographer Josh Olins. The blonde beauty was outfitted by stylist Alastair McKimm, who concentrated on dressing her lightweight knits, casual tees and simple dresses that embrace an easy elegance. Perfect for the mild weather the season will bring, the looks are soft and smart.
Trend Themes
1. Monochromatic Fashion - The use of monochromatic ensembles in fashion is disrupting the traditional use of bold and contrasting colors in fashion.
2. Seashore Backdrops - The trend of using natural and scenic backdrops in fashion photography is disrupting the use of plain and traditional studio backdrops.
3. Lightweight Knits - The increasing use of lightweight knits in fashion is disrupting the traditional use of heavy winter fabrics in fashion.
Industry Implications
1. Fashion Industry - The growing trend of using monochromatic ensembles and natural backdrops in fashion photography offers an innovative opportunity for fashion companies to revamp their marketing strategies.
2. Photography Industry - The trend of natural and scenic backdrops in fashion photography presents an opportunity for the photography industry to offer more on-location photoshoots.
3. Textile Industry - The rise of lightweight knits in fashion provides an opportunity for textile companies to develop new fabrics that are both lightweight and durable.
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